Communicating with the Conscience
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The document discusses how appealing to consumers' conscience can insulate certain products and services from negative impacts of recession. It provides examples where baby food, contraceptives, and donations saw continued or increased demand despite economic downturn. The document also examines how conscience-based appeals in advertising had mixed results, and discusses opportunities to use conscience as a communication strategy to promote issues like birth control, disease prevention, and environmental solutions.
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Since the establishment of the Pundit Child Care Center, the founders have been guided by a solid mission, goals, and objectives that make the organization purposeful and positively impactful to the targeted children and society. Different strategies have been established and implemented to help achieve the mission, goals, and objectives in both the short and long term. However, the organization has a detailed external environment that, in some ways, promotes mission, goals, and objectives achievement, hindering them immensely. This marketing plan unveils the business's mission, goals, and objectives while analyzing the external and internal environment in which the business thrives.
Mission Statement
Every business is established for a specific purpose, and a mission statement acts as a guide for the business to remain focused on achieving its overall purpose. Pundit Child Care Center's mission is "to offer all children with mental disorders a chance to overcome the challenge and live a quality life."With this mission, the organization is challenged to embrace great values, principles, and strategies to see the targeted children get proper intervention and recover from the challenge. The mission is highly effective for the organization because it is the desire of the organization to positively impact the children, who are the main beneficiaries and society as the indirect beneficiaries. Many children have been vulnerable due to mental disorders that sometimes remain with the child unresolved. Pundit Child Care Center brings professional and ethical services to some tormenting conditions that are cumbersome to handle and offers a timely intervention.
Goals
Pundit Child Care Center was established to bring a positive change for children suffering from four different mental conditions: anxiety disorders, attention-deficit/hyperactivity disorder (ADHD), eating disorders, depression, and other mood disorders and post-traumatic stress disorder (PTSD). These are common conditions and affect many children, even without some children displaying massive signs. To achieve the organ.
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- 1. Communicating ‘Conscience’ A Hypothesis Tom J Mathew Oct 06, 2009
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