Whether you're managing your own business or working for a Fortune 500 company, Business Strategy is integral to your company's success. More Info At : http://learnppt.com/powerpoint/65_Pricing-Strategy-Toolkit-with-Excel-Model.php
Adaptive Marketing - Monetization and Pricing Models for the New worldPinkesh Shah
Head of Product Management, InMobi speaks at Product Professionals Event Hosted by Adaptive Marketing in Bangalore, India. Product Management and how to monetize and price?
Statistics applied to the interdisciplinary areas of marketingCarol Hargreaves
Optimising price and marketing mix.
Concept of learning. When an account/product has too little sales data, bayesian shrinkage allows us to borrow information from other accounts.
Deals with outliers, by shrinking estimates towards each other.
Allows one hierarchical model instead of multiple models.
More robust, stable estimates with significant regional and account variation in estimates that cannot be done in a classical linear model.
Provides price elasticity measure that shows the impact of price changes on volume
Pricing is not one-shape-fits-all. Cost+, legacy-, or competitor-based pricing may lead you to leave money on the table. You need to consider both the value that you add to buyers as well as your corporate objectives. This becomes even more complicated when you’ve got an entirely new, innovative product or service. The talk will highlight these topics and show you how to think about them when setting your prices. Bring your questions and learn about how leading product managers use pricing to support innovative strategies.
This would be an interactive session with the presenter leading discussions by providing an overview of key pricing approaches.
Alain Meloche, Managing Partner of Pricing Cloud in Canada, has lead workshops across the world including Canada, the U.S., Singapore, Shanghai, Paris, and Johannesburg.
Adaptive Marketing - Monetization and Pricing Models for the New worldPinkesh Shah
Head of Product Management, InMobi speaks at Product Professionals Event Hosted by Adaptive Marketing in Bangalore, India. Product Management and how to monetize and price?
Statistics applied to the interdisciplinary areas of marketingCarol Hargreaves
Optimising price and marketing mix.
Concept of learning. When an account/product has too little sales data, bayesian shrinkage allows us to borrow information from other accounts.
Deals with outliers, by shrinking estimates towards each other.
Allows one hierarchical model instead of multiple models.
More robust, stable estimates with significant regional and account variation in estimates that cannot be done in a classical linear model.
Provides price elasticity measure that shows the impact of price changes on volume
Pricing is not one-shape-fits-all. Cost+, legacy-, or competitor-based pricing may lead you to leave money on the table. You need to consider both the value that you add to buyers as well as your corporate objectives. This becomes even more complicated when you’ve got an entirely new, innovative product or service. The talk will highlight these topics and show you how to think about them when setting your prices. Bring your questions and learn about how leading product managers use pricing to support innovative strategies.
This would be an interactive session with the presenter leading discussions by providing an overview of key pricing approaches.
Alain Meloche, Managing Partner of Pricing Cloud in Canada, has lead workshops across the world including Canada, the U.S., Singapore, Shanghai, Paris, and Johannesburg.
Presentation of Theo Slaats, partner at Deloitte, on "Pricing technology as enabler for impacting business and bottom-line" at the Vendavo Pricing seminar on October 28, 2009 in Brussels.
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
Presentation of Theo Slaats, partner at Deloitte, on "Pricing technology as enabler for impacting business and bottom-line" at the Vendavo Pricing seminar on October 28, 2009 in Brussels.
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
2. PRODUCT OVERVIEW
This is a proven framework used by global strategy
consulting firms for Fortune 500 companies. Learn this
methodology and enrich your expertise. Then, save
time by lifting slides directly from this presentation
into your own. This toolkit provides an in depth
discussion on Pricing Strategy, including Skimming
versus Penetration, Pricing Tactics, Product Adoption
Lifecycle, Price Curve Analysis, and Price Sensitivity
Analysis. Includes a Pricing Sensitivity Financial
Model built in Excel.
3. DETAILED DESCRIPTION
The Pricing Strategy Toolkit includes both a 40-slide
PowerPoint and a Price Sensitivity Excel Financial Model.
The PowerPoint portion contains instructional slides
around developing a solid pricing strategy, as well as
documentation for the included financial model.
It is divided into 5 sections:
Pricing Strategy (7 slides)
Pricing Approach (8 slides)
Price Sensitivity Analysis (10 slides)
Pricing Tactics and Terminology (11 slides)
4. Pricing Strategy
This first section presents a detailed discussion
around the overarching pricing strategy of Price
Skimming or Penetration Pricing.
These two strategies are compared and put into
the context of where your product sits along the
Product Adoption Lifecycle.
Advantages and disadvantages are enumerated
for both Price Skimming strategy and Penetration
Pricing strategy.
5. Pricing Approach
This section focuses on the quantitative approach
to calculating your optimal price point, based on
your selected pricing strategy. We walk through a
three-phase approach to determining the
appropriate price point:
1) data collection, 2) analysis and insights, and 3)
pricing. Price curve analysis is introduced, along
with several examples illustrating how price curve
analysis is used.
6. Price Sensitivity Analysis
The focus of this section is price sensitivity modeling. We walk through
a five-step process to deriving a formula for price sensitivity. This
process addresses, defines, and teaches the following concepts: 9
drivers to price sensitivity, elasticity factors, and threshold of no
elasticity. The 9 drivers to price sensitivity are as follows:
Reference Price Effect
Difficult Comparison Effect
Switching Costs Effect
Price-Quality Effect
Expenditure Effect
End-Benefit Effect
Shared-cost Effect
Fairness Effect
The Framing Effect
7. Pricing Tactics and Terminology
This toolkit closes with overviews for a number of pricing tactics. These
pricing tactics are as follows:
Value Pricing
Loss Leader Pricing
Psychological Pricing
Going Rate Pricing / Price Leadership
Tender Pricing
Price Discrimination
Predatory Pricing
Absorption Pricing
Marginal Cost Pricing
Cost-Plus Pricing
