Ppt on case study

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3. AGENDA INTRODUCTION
MEANING
OBJECTIVES
FACTORES INFLUENCING
METHODSOF PRICING
CONCLUSION
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4. INTRODUCTION
Whenmakingpricingdecisions in marketing
management, it's crucial to consider various
factors. Theseincludethecosts associated
withproducingtheproduct, competitor pricing
strategies, the perceivedvalueof your product
in the market, andthe overall demand. In a
PowerPoint presentation, eachslidecan focus
on one of theseelements, demonstratinga
thoughtful andstrategic approachto pricing
that alignswithyour product's positioningand
the dynamics of the market.
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5. PRICINGDECISIONSIN MARKETING
MANAGEMENTINVOLVE SETTING
THE RIGHTPRICE FOR A PRODUCT OR
SERVICE. FACTORS SUCHAS PRODUCTION
COSTS, COMPETITOR PRICES,
PERCEIVEDVALUE, ANDMARKET
DEMANDINFLUENCE THIS DECISION.
A BALANCEBETWEEN
PROFITABILITYANDCUSTOMER
SATISFACTIONIS CRUCIALTO
ENSUREA SUCCESSFUL
PRICINGSTRATEGY.
MEANING

6. OBJECTIVES
• PRICINGFOR A TARGENT
RETURN.[ROI]
• PRICINGFOR MARKET PENETRATION.
• PRICINGFOR MARKET SKIMMING
• DISCRIMINATION PRICING
• STABILIZINGPRICE
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7. If a company aims to quickly recover
its investment or maximize profit,
prices may hover around or exceed the
median market price. However, if the
goal is to conquer the market a loss-
leader or predatory pricing strategy
might be adopted.
COMPANY OBJECTIVES
PRODUCT DIFFERENTIATION.
Prices can vary across different
distribution channels. Prices in an
online store might be lower than in a
physical store, since comparing prices
online is much easier. This forces the
company to keep prices at the level of
key competitors to ensure good sales.
VARY OF PRICE
PRODUCT LIFECYCLE.
cost of a product plays a crucial role IThein
an organization's pricing policy. It forms the
basis for making pricing decisions. Knowing
the cost of goods and the costs of
distribution, as well as market prices,
marketers can pre-assess the potential
profitability of all products.
COSTOF GOODS
GEOGRAOHIC FACTOR
FACTORS INFLUENCING PRICING
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8. METHODS OF PRICING
THE COST BASED
APPROACH
• COST PLUS PRICING
• BREAK-EVEN
ANALYSIS AND
TARGET PROFIT
PRICING.
• PRICE VALU
THE BUYER BASED
APPROACH
• VALUE PRICING.
• PRECEIVEPRICE
THE COMPETITIONBASED
APPROACH
• GOINGRATE
PRICING
• SEALEDBID
PRICING.
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9. CONCLUSION
In conclusion, pricing strategy is an
important marketing tool that plays
a key role in determining the
success or failure of a product or
service. It influences consumer
perception, takes into account
competitor analysis, and helps
maximize revenue and profitability.
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10. THANK YOU
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Presenter Name:NIDHISHREE DS
Email Address:NIDHISHREESHIVRAM@GMAIL.COM
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