The document discusses pricing strategies to psychologically impact customers into believing they are getting a great deal. It recommends listing both a "normal" price and a sales price side by side to create the impression that the customer is saving money compared to the normal price. For example, a product could be listed as "Normally $197 -- Only $97 Today!" to highlight the perceived value and bargain for the customer.

2. How can you price your product in a way
that psychologically impacts your
customer into believing they’re getting a
great deal?

3. By having a “normal” price listed it creates the
impression that the deal they are getting is
awesome.
They’re getting all this value at a price that is
way less than “normal”.

4. People love to believe they are getting a bargain
and by listing both your normal and sale price
side by side, it highlights the value they’re
getting for their money.

5. For example, when you list your pricing, write it
as, "Normally $197 -- Only $97 Today!"

6. So create the perception of a great
deal by listing your “normal” price
next to your sales price (eg, "Normally
$197 -- Only $97 Today!").
https://johnny-andrade.com/pricing-strategies-to-increase-your-sales-
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