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Price
The document discusses the marketing mix elements of price, including factors that influence pricing like costs, profits, competition, and customer perceptions. It also outlines ways to determine price such as calculating costs plus desired profit margins or matching competitor pricing, as well as considering what customers are willing to pay.
Price
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- 11. Profit = income-costs
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- 14. Variable Costs
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- 16. Ways to fix theprice
- 17. costs + desired profit
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- 19. How much would they pay?