The document discusses performing a SWOT analysis to understand a company's strengths, weaknesses, opportunities, and threats. It recommends examining internal factors like products, speed, costs as well as external factors including competition, legislation, and economic conditions to identify a company's point of difference and areas for improvement.

1. “It's not enough
we win, everyone
else must lose.”

2. billion dollars

4. and yourself

5. Know your
company’s
Health

6. What works and what doesn’t

9. point-of-difference

10. What sets you apart?

11. What makes you unique?

12. What do we do
better than anyone?

14. Don’t cheat yourself

15. Weak points

16. Are we
slower?

17. Are we
expensive?

19. New segments?

20. New products?

21. Economic climate

23. Government Legislation

25. Competition

26. Weather

27. Make a S.W.O.T
analysis for