Mirek Černý has 22 years of experience in data and has completed over 75 projects. He applies multiple layers of intelligence to sales data, orders, clients, and products to validate data integrity and identify strategic customers, products, and salespeople. Each customer is profiled based on recency, frequency, and monetary value and other predictive measures are calculated, such as churn risk. Insights are delivered in Tableau by applying row level security and building custom predictive models for each business.

12. MIREK ČERNÝ
[PRGTUG]
ELEVATE TABLEAU:
UNLEASH INSIGHTS BEYOND DASHBOARDS
INSIGHTEE.COM | MIREKCERNY.COM

13. 22 years in data
75+ projects
#bi #dwh #sql #predictiveanalytics
#segmentation #consulting
#business #startup

14. See how
we turn customer digital footprint to
actionable insights in Tableau

15. We apply
multiple layers
of intelligence
upon
Sales data
Order lines
List of clients
List of products
List of salespeople

16. Validating
data
integrity
Each Customer ID, Product ID and
Salesperson ID must be unique.
All references to particular
Customer IDs, Product IDs and
Salesperson IDs match in the
transactions must match.

17. Identifying strategic
customers, products
and salespeople
By Pareto breakpoint

18. Calculating
predictive
measures
for each customer
Recency
Frequency
Monetary
with the help of:
Customer ID
Date
Total Amount spent on that Date

19. Each customer
gets profiled
X: Recency
Y: Frequency
Size: Monetary

20. Calculating
Latency
for each customer

21. Calculating missed
orders
for each customer

22. However we
go beyond!
This is quite easy...

23. We determine typical
customer segments

24. We predict
customer
churn risk

25. We guide
salespeople
By smart recommendations

26. Row Level
Security
for each user
There are the same dashboards
for all people, however they
show relevant figures based on
who signs-in.

27. Customer storyline
under a microscope

28. Calculating
730 snapshots
2 years of sales history
run through “Segment Story”
framework

29. Predictive
and advanced
models
custom for each business
Individual customer churn
Product recommendation
Stock aging / Time to Production

30. To
unleash
insights
in Tableau
1. Have a goal
and fulfil it gradually
2. Build intelligence like a brain,
not a tangled ball
3. Feed the best tool
with the finest delights

31. Mirek Černý | Data Wizard
Know-how
Insights
Results
+420 604 233 349
mirek@insightee.com
insightee.com | mirekcerny.com