IM Smite was founded in 1917 by Iurnan Mungan SMITE in Scotland and grew to become a full service advertising agency in London with over 45 clients by 1969, when the founder passed away. In 2009, the agency was revived by Overspin who continue operating IM Smite today under Managing Director Florin Maxim and provide services such as special productions, events, branding, and creative work for clients like Absolut, Ballantine's, and Chivas Regal.

1. Agency Presentation

2. How all began…
My name is Iurnan Mungan SMITE.
I was born in the year of our Lord 1917 in Kirkmichael a small but
hardy village, 76 miles outside Edinburgh.
My parents...well that's a bit of a long shot, my father was a
blacksmith, as his father was before him and my mother a
dressmaker. We always wondered where i got my talents
from.
When the time came, as i was entering my 16'th year of life, a
dream was shaping in my head…
My goal was to reach London. And I did…after 3 years!

3. How all began…
I finally got a job…delivering The Financial Times to the
rich and powerful…door by door, as was the custom
in those times.
After a while my boss asked me if I knew other
youngsters that could deliver the newspaper.
And I said yes…of course i knew others, but with one
condition…to have me coordinating all of them.
In 1 year I had a team of 25 lads, in all of London.

4. How all began…
3 years after, here I was running my very own firm of
delivery boys with 75 boys and 3 door to door
distribution contracts, everything was going smooth
as butter.
One day, one of the newspaper bosses asked me if I
could handle the organization of a public event.
Guess what? i could, the hell if i could not…but with
one condition…to write an article about my business
in his newspaper.

5. How all began…
And so, IM Smite became something else, it
became an agency.
We had over 45 clients over the years, and quite
a bunch of lads and lasses that bent their
elbows on my desks.
But, as all things have to end, I died in 1969 at
the age of 52 without someone to carry on my
name.

6. Players win games, teams win championships.
(Bill Taylor)
Until July 2009, when the team from Overspin,
an odd but fascinating mix of talents, decided
to continue my dream, and so IM Smite
picked up the dusty hat, to start this new
journey.

7. Players win games, teams win championships.
(Bill Taylor)
My trust goes to:
Florin Maxim – Managing Director
Dragos Dumitrescu – Production Manager
Diana Safciu – Account Manager
Valentina Ursache – Account Manager
Vadim Dimitriu – Creative Director
Marius Revent – Web Division Manager
…with their teams.

8. We don't know who we are until we see what
we can do. (Martha Grimes)
Services:
‐ Full service advertising agency
With strong accent on:
‐ Special production – when others say “can’t do” we
say “ it is possible”
‐ BTL school based on excellent planning and out of
the box thinking
‐ Creative channel brand application

9. Clients

10. Perfection is a road, not a destination. (Burk Hudson)
Absolut – Absolut Visions – 1st
‐ 2009 comunication strategy for Absolut
‐ first event of the campaign
General poster
Internet web site

11. Perfection is a road, not a destination. (Burk Hudson)
Absolut – Absolut Visions – 1st
Fulfilled visions

12. Perfection is a road, not a destination. (Burk Hudson)
Absolut – Absolut Visions – 1st
Party

13. Perfection is a road, not a destination. (Burk
Hudson)
Ballantine’s ‐ Club Branding
‐ design and production

14. Perfection is a road, not a destination. (Burk Hudson)
Ballantine’s Croatia/Bulgaria/Slovenia/Macedonia
‐ dark market concept Neck hanger
‐ 2009 – 200yrs from birth of George Ballantine
Campaign Poster
Self talker

15. Perfection is a road, not a destination. (Burk Hudson)
Ballantine’s
‐ Packaging Proposal

16. Perfection is a road, not a destination. (Burk Hudson)
Buongiorno
‐ Creation
‐ Production

17. Perfection is a road, not a destination. (Burk Hudson)
Bordello’s – pub ID, concept and production

18. Perfection is a road, not a destination. (Burk Hudson)
Bordello’s – pub ID, concept and production Web Site
Cocor Media Channel

19. Perfection is a road, not a destination. (Burk Hudson)
Business/Communication Strategy – for Bebi Oprea
4 lines of businesses ‐ 1 B2B concept

20. Perfection is a road, not a destination. (Burk Hudson)
Chivas Regal
Office Putting 4th edition
‐ 40 multinational companies
‐ Big final – Bragadiru Palace

21. Perfection is a road, not a destination. (Burk Hudson)
City Grill
‐ Creation
‐ Production

22. Perfection is a road, not a destination. (Burk Hudson)
City Cafe
‐ Creation
‐ Production

23. Perfection is a road, not a destination. (Burk Hudson)
Caru cu Bere – creation and production

24. Perfection is a road, not a destination. (Burk Hudson)
Effect – print and OPS Media campaign

25. Perfection is a road, not a destination. (Burk Hudson)
Effect – Petrom campaign
Poster
Special edition 4 pack
Wobbler

26. Perfection is a road, not a destination. (Burk Hudson)
Granini – Ice Bar
‐ High Horeca event concept
‐ Implementation Office and Cucaracha

27. Perfection is a road, not a destination. (Burk Hudson)
Havana Club
‐ new world wide campaign launch in Romanian market
‐ summer events

28. Perfection is a road, not a destination. (Burk Hudson)
Iris Shopping Center
For opening event creation, radio, print and outdoor campaign

29. Perfection is a road, not a destination. (Burk Hudson)
Lotus Cismigiu
‐ New ID
‐ Production

30. Perfection is a road, not a destination. (Burk Hudson)
Mumm – club branding
Design and Production

31. Perfection is a road, not a destination. (Burk Hudson)
Mumm
Creation

32. Perfection is a road, not a destination. (Burk Hudson)
MBA Flair 7
International bartending contest
‐ new ID
‐ PR for the event

33. Perfection is a road, not a destination. (Burk Hudson)
Mojo ‐ live music club concept
Web Site
Logo

34. Perfection is a road, not a destination. (Burk Hudson)
Ramazzotti

35. Perfection is a road, not a destination. (Burk Hudson)
Salitos
6 pack
Web Site

36. Perfection is a road, not a destination. (Burk Hudson)
Stuff Distribution Grup
‐ New ID
‐ B2B ‐ Distributors National Meeting

37. Perfection is a road, not a destination. (Burk Hudson)
Together for your business
First business magazine of National Chamber of Trade and
Industry – Creation and DTP

38. Perfection is a road, not a destination. (Burk Hudson)
Vision Club – New ID

39. IM Smite thinking:
1. Always be punctual for a meeting
2. Keep your client happy and relaxed…he will pay the bills in
time
3. Clients are your partners not your bosses
4. If you have a pertinent opinion say it. Otherwise keep your
mouth shut and listen. You may learn something
5. Trust God with your life but not with your choices