The FDA has cleared the Cerêve Sleep System, a prescription device that reduces the time it takes to fall asleep for those with insomnia. Over 55 million Americans have insomnia, which costs over $100 billion annually in lost productivity and healthcare costs. Current treatments with sleeping pills have safety risks like next-day impairment. The Cerêve System addresses insomnia by gently cooling the forehead to reduce activity in the brain's frontal cortex and help people fall asleep faster, as shown in clinical studies. The company plans to launch the Cerêve System in late 2017 to provide an alternative to pills for treating insomnia.