The document summarizes the history and current state of polo in Spain. It discusses how polo originated in Asia over 2,500 years ago and was later adopted by European royalty. It provides details on the establishment of early polo clubs and fields in England and Spain in the late 1800s. Currently, Spain has become a major center for polo, particularly in Andalusia, with 29 clubs, 62 tournaments annually, and over 600 affiliated players. The Royal Spanish Polo Federation oversees the sport and offers various sponsorship opportunities and benefits to partners.

1. Press Kit

2. thehistory
•Is believed to be the acient ball sport in the
world because they started playing in
Asia over 2,500 years ago.
• Adopted by kings and caliphs as the most
noble of sports.
• The Polo served to keep in shape both
the men and horses, and was even
a way to see the warrior caste to
when facing "the enemy."
• In Europe first came to England, where they
adopted for years the game of Polo
as the most appropriate exercises for
cavalry officers. They made this game a school
of gentlemen, establishing a regulation for it and
prividing to it an order and discipline.

3. somemorehistory
• In 1873 the first Polo Club wa created in
England, called Hurlingham.
• In those years, tere was a Spanish family developing
their business in England and
which had also been part of the
exquisite Victorian society of the time. It was the
Murrieta Family, who had a magnificent property in the
county of Kent.
• The first polo field in Spain was founded by King
Alfonso XIII in 1876.
•In 1972 the Royal Spanish Federation
Polo was created.
• About the Olympics and Polo
we can say that it was scored as an Olympic discipline
in 1900.

4. currentlypolo
•Polo had experienced a major boom
worldwide in recent years.
• Spain has become one of the
most important polo
centers in Europe and in the world
especially thanks to its development in
Andalusia
(Sotogrande and Seville).
• It is a spectacular sport, with a great
plastic beauty.
• Above all is a team sport
(Players, coaches, sponsors,
etc.), which requires an important
organization

5. poloinspain
29 polo clubs
62 tournaments in 2009
600 affiliates

6. valueofthefederation
advantages of being a partner
1. Number of affiliates (polo
players)
2. Tournaments and events
3. Media capacity
4. Attach your brand to Polo
sporting values and to a
selective target

7. Numberofaffiliates
how do we reach them?
Currently we count with
600 affiliates
along the country
Appearance in all publications and events RFEP:
yearbook official web page

8. sponsorshipbenefits
• National Team jersey (front, back,
and sleeves)
• Official web page (ranking of
sponsors)
• Official comunications of the RFEP
• Regulations, fixtures and updates
• Training and development courses
• Press panel/ photocall
• Presence at official tournaments
and events
• sports Hosptality
• RFEP yearbook

9. official tournaments
torneoseventos
• Spanish championship low
handicap (4 goals)
• Absolute Spanish championship
of Spain (8 goals)
• Spanish women's championship
eventos
• X-treme Polo Snow Challenge
• Sponsor’s Cup
• Training and development
courses
• Match-day Hospitality

10. match-dayhospitality
“is based on offering differential sporting experiences for corporate clients,
sponsors and supporters of sport in general, living the sporting spectacle
from a position of privilege ”

11. mediacapacity
Currently we work in having
presence in national and
local media
Presence in specialized media

12. specializedmedia

13. TV
“A Caballo”
Weekly program dedicated to horses and
equestrian sports, with reports of horse
shows, farming activities, interviews and all
the latest sport.
http://www.radiotelevisionandalucia.es/tvcarta/impe/w
eb/contenido?id=5561

14. media

15. targetmarket
Socioeconomic Status
• Medium-high to Very High
Sex
• Men and Women
Age Bracket
• 25-65 years
Occupation
• Professionals
• Middle Managers
• Executives

16. numberspectators
• Average per tournament: 1000 people
(very select target)
International Tournament Santa Maria Polo
Club
Cup of Gold, Silver and Bronze:
• Celebrated between June and August
• In the last edition there were 20.000
spectators

17. sponsorshipcategories
Main sponsor
• Presence in all communications of the RFEP as Main Sponsor
• Presence in the Official Web Page
• Presence in Spanish national team jersey (front)
• Presence in press panel/ photocall
• Sponsor's Cup
• Prominent presence at events
• Match-day hospitality rights for 20 people in official tournaments.
• Right to use the image of the RFEP
• Presence in the Yearbook of the RFEP.

18. sponsorshipcategories
Official Sponsor
• Presence in all communications of the RFEP as Official Sponsor
• Presence in the Official Web Page
• Presence in Spanish national team jersey (back and/or sleeves)
• Presence in press panel/ photocall
• Sponsor’s Cup
• Presence at events
• Match-day hospitality rights for 10 people in official tournaments.
• Right to use the image of the RFEP
• Presence in the Yearbook of the RFEP.

19. sponsorshipcategories
Official Supplier
• Presence in all communications of the RFEP as
Official Supplier
• Presence in the Official Web Page
• Presence in press panel/ photocall
• Presence at events
• Special invitations to match-day hospitality
activities carried out by the RFEP.