The presidential election process has two main parts: securing a party's nomination through primaries and caucuses, and then winning the general election by securing a majority of electoral votes. Incumbents have an advantage with higher name recognition, fundraising abilities, and the ability to promote their agenda from the White House. Candidates unofficially campaign early in primaries and caucuses to boost their profile. Winning early voting states like Iowa and New Hampshire provides momentum. At conventions, candidates must earn a majority of delegates' votes to become the nominee. In the general election, candidates campaign across the country to appeal to moderate voters in competitive states.