Mirage Promotions provides various event services including event creation and management, talent booking, artist management and representation, sponsorship consulting, and venue management. They represent major international artists across the Middle East and consult brands on sponsorship and endorsement deals.
Are you looking to book your Dubai Lowest prices holidays package? Grab a superb holiday package at TravelClick to enjoy your holiday and make memories that last a lifetime.
Are you looking to book your Dubai Lowest prices holidays package? Grab a superb holiday package at TravelClick to enjoy your holiday and make memories that last a lifetime.
Takaful or Islamic Reinsurance in Mediterranean by Souheil Ben HalimaASCAME
Takaful of Islamic Insurance in the Mediterranean: A Coming Age
What will attract foreign investment into the Mediterranean insurance market? Takaful- an opportunity for the Mediterranean- Learning best practices to do business
Where is Takaful today? What is the opportunity?
The II Islamic Finance Summit was held in the framework of the VIII Mediterranean Week of Economic Leaders organized by ASCAME and the Chamber of Commerce and Industry of Barcelona
Viva Voyages Pvt Ltd (Bringing the World to you) - A Travel Representation & Marketing company deals with B2B market and represents various DMC's in India for international destinations. Viva Voyages has been awarded :-
1) Most Promising Brand, Runner Up,SMEs Excellence Award 2013 (presented by MSME and ASSOCHAM).
2) Best Travel Marketing Company of the year 2012-13 and 2013-14, Global Business & Service Excellence Awards 2013.
3) AYANAANT - An Viva Voyages event organized in 2013 with having all the top management people of Travel Industry.
Vai al mio blog TSM CONSULTING TOURISM DISCUSS
http://discuss.tsmconsulting-barcelona.com
Hotel Branding Strategy: Powerfun tool to position hotel effectively in the market
Strategie di branding alberghiero: Potente strumento per il posizionamento dell'albergo sul mercato
Estrategia de branding hotelero: herramienta eficaz de posicionamiento del hotel en el mercado
International seminar in Tourism Branding Strategy - Tehran, June 9-10, 2010 - Tehran Trading Center
Organized by: Marcopolo Tourism Training Center
Property Times eMagazine July 2014 - Dubai No.1 Realty News Magazine. Property Times Magazine Dubai. Read Property News Online. Dubai Real Estate News Magazine Online. Real Estate Market in Dubai.
We are thinkers, artists, technical engineers, strategists, storytellers, writers, designers and project managers.
Established since 2009 and later re branded Local Media in 2013,
LM is a full service digital interactive agency providing bespoke solutions to clients
globally.
Local Media, headquartered in Dubai, is a platform independent development company, having successfully delivered consultancy and interactive solutions to
clients ranging from large multinationals, to start ups and everyone in between.
We are thinkers, artists, technical
engineers, strategists, storytellers,
writers, designers and project managers.
At Impresario, we live, breathe & love marketing solutions from last 17 years . Our journey has been filled with imagination, innovation and perfection. In past, we have created stunning launches, conferences, internal employee events, brand activations, exhibition & brand properties for corporate which include brands like surf excel, fair & lovely, Lifebouy , axe .
We are a team of professionals with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources
We provide end-to-end solution to client , from airport pick up to accommodation, site seeing to gala dinner, conference to entertainment shows
Based In Tanzania Expand and Expands it services in most countries in East Africa.
Dreamlane Events Management and Services Limited helps planning, creating, designing, From large corporate events and trade shows to brand activations, Exhibitions, Conferences and luxurious weddings, we do it all, and in the process we create unforgettable experiences.
Takaful or Islamic Reinsurance in Mediterranean by Souheil Ben HalimaASCAME
Takaful of Islamic Insurance in the Mediterranean: A Coming Age
What will attract foreign investment into the Mediterranean insurance market? Takaful- an opportunity for the Mediterranean- Learning best practices to do business
Where is Takaful today? What is the opportunity?
The II Islamic Finance Summit was held in the framework of the VIII Mediterranean Week of Economic Leaders organized by ASCAME and the Chamber of Commerce and Industry of Barcelona
Viva Voyages Pvt Ltd (Bringing the World to you) - A Travel Representation & Marketing company deals with B2B market and represents various DMC's in India for international destinations. Viva Voyages has been awarded :-
1) Most Promising Brand, Runner Up,SMEs Excellence Award 2013 (presented by MSME and ASSOCHAM).
2) Best Travel Marketing Company of the year 2012-13 and 2013-14, Global Business & Service Excellence Awards 2013.
3) AYANAANT - An Viva Voyages event organized in 2013 with having all the top management people of Travel Industry.
Vai al mio blog TSM CONSULTING TOURISM DISCUSS
http://discuss.tsmconsulting-barcelona.com
Hotel Branding Strategy: Powerfun tool to position hotel effectively in the market
Strategie di branding alberghiero: Potente strumento per il posizionamento dell'albergo sul mercato
Estrategia de branding hotelero: herramienta eficaz de posicionamiento del hotel en el mercado
International seminar in Tourism Branding Strategy - Tehran, June 9-10, 2010 - Tehran Trading Center
Organized by: Marcopolo Tourism Training Center
Property Times eMagazine July 2014 - Dubai No.1 Realty News Magazine. Property Times Magazine Dubai. Read Property News Online. Dubai Real Estate News Magazine Online. Real Estate Market in Dubai.
We are thinkers, artists, technical engineers, strategists, storytellers, writers, designers and project managers.
Established since 2009 and later re branded Local Media in 2013,
LM is a full service digital interactive agency providing bespoke solutions to clients
globally.
Local Media, headquartered in Dubai, is a platform independent development company, having successfully delivered consultancy and interactive solutions to
clients ranging from large multinationals, to start ups and everyone in between.
We are thinkers, artists, technical
engineers, strategists, storytellers,
writers, designers and project managers.
At Impresario, we live, breathe & love marketing solutions from last 17 years . Our journey has been filled with imagination, innovation and perfection. In past, we have created stunning launches, conferences, internal employee events, brand activations, exhibition & brand properties for corporate which include brands like surf excel, fair & lovely, Lifebouy , axe .
We are a team of professionals with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources
We provide end-to-end solution to client , from airport pick up to accommodation, site seeing to gala dinner, conference to entertainment shows
Based In Tanzania Expand and Expands it services in most countries in East Africa.
Dreamlane Events Management and Services Limited helps planning, creating, designing, From large corporate events and trade shows to brand activations, Exhibitions, Conferences and luxurious weddings, we do it all, and in the process we create unforgettable experiences.
As one of the GCC’s leading companies in its field, Gulf Marketing provides highly conceptualized event
management, with professional, innovative and quality solutions, for local, regional and international
business and service providers. Gulf Marketing has achieved an unprecedented reputation in the world of
events, and has built strong, client partnerships within the business community, from SME’s through B-2 B,
Governmental and NGO’s in the Middle East.
Due to our excellent track record of creating and managing benchmark events, media relations, our
ability to provide a knowledgeable and appropriate consultancy, and an untiring determination to
deliver over and above our brief, our clients turn to us as a highly trusted partner in managing high profile
events, product launches, conferences and exhibitions.
The luxury brand identity hong kong poly ux htm541x luxury management on edxHamed Grech
For a long time any company was measured by its resources and tangible assets until it
appears that the most important resources is the image of the company providing the
product and services in the mind of customers
For that companies are getting back to the consumers to understand their preferences
and needs, and because the consumers behaviors are not identical and different based
on the consumers educational background, social status and wealth and it’s impossible
to make a product and service that serve everyone, for that marketing professionals
came with Branding as a segmentation tools aiming at a certain part of the global
market for certain benefits.
The Branding
The brand
The Luxury Brand
Brand DNA
Brand Code
The time Paradox
(Read the green parts)CHAPTER 12 READINGCHAPTER 13 REA.docxmercysuttle
(Read the green parts)
CHAPTER 12 READING
CHAPTER 13 READING
Global Thinkers Consulting Group:
Analysis of Marriott Hotel in Panama
Week 10 Group Assignment
Running Head: ANALYSIS OF MARRIOTT HOTEL IN PANAMA 1
ANALYSIS OF MARRIOTT HOTEL IN PANAMA 2
09/0209/2014
Team Members:
Jenn O’Neal
Lisa Ross
Theodore Newton
Tommy Choi
Dominic Eze
Table of Contents
Executive Summary 3
Introduction 4
Nature of the MNC’s International Operations 4
Implementation Problems 5
Management Issues 6
Strategy 6
Finance & Accounting 8
Marketing 8
Human Capital 10
Marriott’s Ethics Code 10
Social Responsibility 12
Conclusion 12
References 13
Executive Summary 2
Introduction 3
Nature of the MNC’s International Operations 3
Implementation Problems 5
Strategy 6
Finance & Accounting 7
Marketing 8
Human Capital 10
Marriott’s Ethics Code 11
Social Responsibility 12
Conclusion 13
References 14
Introduction
Global Thinkers Consulting Ggroup recommends that Marriott Hotel expand their hotel chain into Panama. Panama is a strong option since Marriott is known as a hospitality and tourism industry around the world, providing a variety of services and activities that appeal to guests in Panama. Marriott’s strategy to gain the largest market will be to offer a diverse array of services and luxury hotel features, high quality customer service, and their already prominent name as a foothold. Marriott financing will be guided by a combination of global and US accounting practices so they are compliant in their home country and new sites. Marriott will be able to market to their audience by push-pull promotional practices, attractive pricing, using the Marriott’s current JW brand. Marriott will be successful in Panama because of their strong human capital structure, code of ethics, and social responsibility.Nature of the MNC’s International Operations
Marriott International is a hospitality and tourism industry involved in providing world class lodging, foodservice, recreational, gaming, and travel services across different operational bases globally. The company is a US based hospitality industry with its corporate headquarters in Bethesda, Maryland; the company has expanded its operations into over 80 countries with 4000 brands established to provide services for different consumer segments. In realisingrealizing its corporate mission, the company engages in “operations and franchising of hotel services, the development and operation of holiday ownership resorts, the operation of Marriott Executive Apartments, the provision of furnished corporate housing through its Marriott Executive Stay division, and the operation of conference centrescenters” (Euromonitor International, 2009, p. 5). The provision of these different operational categories help Marriott intensify its effort in ensuring wide coverage in hospitality and tourism in order to maintain competitive advantage, customer satisfaction, and loyalty.
In keeping with innovation ...
2. Mirage Promotions – Our services
• Event Creation
Mirage Promotions creates, promotes and manages its own events
• Event Management
Mirage Promotions professionally manages 3rd party events
• Talent Booking
Mirage Promotions sources talents for 3rd party events (one-off events, festivals, Corporate, private appearances) in the field of
entertainment, theatre, sports and media
• Artist Management and Representation
Mirage Promotions exclusively represents all Music World Entertainment in Russia, Greece, Turkey, India, Pakistan, Egypt, Lebanon,
Jordan, Syria, Bahrain, UAE, Oman, Qatar and all other Middle East territories. The roster includes Beyonce, Kelly Rowland,
Michelle Williams and more….
• Sponsorship Consulting
We can help sponsors to maximize their impact of their sponsorship by consulting and developing tools and communication
campaigns
We also consult brands in long-term approach to penetrate the entertainment world by brokering endorsement deals with
international artists
• Venue Management
Mirage Promotions is looking for venue management and event-bookings at existing and new venues in the region. MP is in
discussions with international venue operators to provide the region with turnkey solutions to venue management and long-term
booking commitments
8. DUTECH at a Glance
A leading ICT Services Provider that leverages its state of the art infrastructure, decades of
experience, highly qualified resources and its strong partnership ecosystem to provide
customers with quality products and services
A
Company
robust and proven
Governance Model
quality Processes
secure Infrastructure
value added Products
superior Customer Service
comprehensive
Portfolio of
products and
services
Proven Track
record of Success
across all Industry
sectors
&
35Years of Experience
established
DUTECH as a
market leader
More than
Data Centers
and several
communication
facilities
Operates
2
10. A leading ICT Services Provider that leverages its state
of the art infrastructure, decades of experience, highly
qualified resources and its strong partnership ecosystem
to provide customers with quality products and services
DUTECH AT A GLANCE
12. 1995 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
The Sheraton Algarve opens in
Portugal. IFA Hotels & Resorts is
born.
Dredging for The Palm Jumeirah begins.The Palm Jumeirah is seen from space.
IFA Hotels & Resorts opens in Dubai Media City.
IFA Hotels & Resorts secures agreement to build
on The Palm Jumeirah.
The award-winning Zimbali Lodge opens
in South Africa.
The Palm Golden Mile sells out in 48 hours.
IFA Hotels & Resorts enters Kenya with four Fairmont hotels.
The Mövenpick Hotel & Residence Laguna Tower
Dubai is launched.
Kempinski appointed hotel operator for
Alabadiyah Hills.
Listed on the Kuwait and Johannesburg Stock Exchanges with a
market capitalisation of US$ 1 billion.
IFA Yacht Ownership Club and IFA Jet Ownership Club
become region’s first.
Pine Cliffs Vacation Ownership is
launched in Portugal.
IFA Hotels & Resorts buys 24.9% of
Thai developer Raimon Land.
Kata Gardens opens in Phuket, Thailand.
IFA Properties launched to handle residential portfolio.
IFA Hotels & Resorts enters Namibia with four hotels.
Two Yotels open in the UK.
The Mövenpick Beach & Spa Resort Zanzibar opens.
The Palm Residence (Al Nabat & Al Haseer) are handed over.
Flagship European office opens in London.
The Palm Golden Mile residences and
commercial spaces open.
The Mövenpick Hotel & Residence
Laguna Tower Dubai is finished.The Laguna Tower Dubai opens.
Another Yotel opens in The
Netherlands.
Families move into The Fairmont Palm
Residence.
Northpoint opens in Pattaya, Thailand.
The Fairmont Zimbali welcomes its
first guests.
The Fairmont Palm Hotel & Resort
opens on Dubai's Palm Jumeirah.
Vacation Ownership is available
for the Fairmont Palm Hotel &
Resort.
Zimbali Lakes Golf Course & Country Club
opens.
Kingdom of Sheba is completed.
The River opens in Bangkok.
Further development in Zimbali Lakes is completed.
Boschendal, The Estates are finished.
17. 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Jumeirah Group founded with its 1st hotel
– Jumeirah Beach Hotel
Our Journey
18. Digital Marketing
8.1 millionunique visitors a year
USD 64 million+
in direct bookings and multiple
indirect bookings
Generated $
3.9% YOY
Growth
14.1% YOY
Growth
2011 2012 2013
Revenue
Visitors
64.161.751.0
5.4M 7.1M 8.1M
Our paid search engine
marketing yields an
ROI of
1:10
on each dollar invested and
is managed by a centralized
specialist team
20. Leading cities have relentlessly
pursued policies that foster a culture
of innovation
1Singapore
2Amsterdam
3Bangalore
4London 5Helsinki
6Hong Kong
7San Jose
8Vienna
9Copenhagen
10Rio de Janeiro
11Medellin
12Cape Town
13Vancouver
14Santiago
15Dubai
16Tokyo
17Munich
18Seoul
21. Thanks to the extraordinary
vision of its leaders, Dubai has
been a center of innovation
throughout its history
22. PRINT
1920s
The beginning of
media in the UAE
with Al Oman
TELEVISIONRADIO
1960s
(mid)
First Radio
Station
1971
First TV Station
HISTORY OF UAE MEDIA
1960s
(late)
•Al Khaleej
•WAM
•Khaleej Times
•Gulf News
PRINT
1990s
Internet
INTERNET
23. THE UAE’S MEDIA EVOLUTION
Dubai Press
Club formed
Dubai Media City
established
20011999
NMC
established to
oversee media
regulation
2006
Abu Dhabi Media
established as
official media
organization of
the government of
Abu Dhabi
2007
Twofour54
established to
develop world
class Arabic
media
2008
Dubai Studio City
launches first ever state
of the art sound stages
in the MENA region
with cutting-edge visual
backlot technology
20132010
Government of
Dubai Media
Office created
UAE University
began offering
mass
communications
as a major
1980
24. TECOM Investments has transformed the MENA
market by developing a new business model for
companies to flourish in the region and beyond
70,000
Individuals employed
TECOM INVESTMENTS
BUSINESS COMMUNITIES IN NUMBERS
11Business
Communities
▼ ICT SECTOR
17,000
Individuals employed
1,600
Companies
4,500
Companies
▼ MEDIA SECTOR
22,000
Individuals employed
2,000
Companies
25. For each sector, we create sustainable
ecosystems that allow business to pursue
innovation at the highest level
25
2003 2004 2005 2012 2013 20142006 200720001999 2001 2015
26. 10,20,30
Simply brilliant
Ban the bullet
Never read
Interact
TakeAway
10,20,30
الجمال تولد البساطة
للتعدادات ال
أبدا تقرأ ال
تفاعل
اآلتي تذكر