123

THEIDEAAGENCYCOMMUNICATION MANAGEMENT AND CREATIVE SOLUTIONS
The Idea Agency
Credentials Presentation 2016

We believe in simple big ideas that sell

ea
The Group
Aviamost Advertising The Idea Agency LLC (activity: Advertising, Designing &
Producing Advertising Agency) was established in 1996 and is the group holding company
for Mediamost FZ LLC (activity: Publishing) and The Id Agency Mediamost JLTfor Mediamost FZ LLC (activity: Publishing) and The Idea Agency Mediamost JLT
(activity: Advertising Agency, Events Management).
The group has been awarded contracts for several government and semi-government
agencies. We also handle the accounts of private companies in the Hospitality, Tourism,
Fashion, Lifestyle, Real Estate and Education sectors.
The group is headed by Ms Rita Boustany a Lebanese national with an extensiveThe group is headed by Ms. Rita Boustany, a Lebanese national, with an extensive
knowledge of the GCC market and has over 20 years of experience in publishing,
advertising and PR. She has a team of professionals from a cross section of media,
communication and public relations backgrounds who speak English, Arabic, French,
Russian, Chinese, Urdu and Malayalam.

Towers.
Our Office
Our state-of-the-art office facilities are
located in Reef Tower at Jumeirah Lakes
Towers.

g g p g p
About The Idea Agency
• Aviamost Advertising The Idea Agency LLC has established itself amongst
local market leaders in advertising, publishing, and public relations, with
activities branching out to serve local regional and international clients inactivities branching out to serve local, regional and international clients in
the Middle East and Europe.
• Focused on developing brands and corporate images for our clients.
• Mix of local, regional and international clients.
• Vibrant mix of multi-cultural professionals.
• Strong local and regional expertise through experience.

“The Total Solutions Agency”

to a consumer that is addressed an idea that
Our Creative Philosophy
“Stratevity”
What is Stratevity?
Stratevity is the process of developing advertising in a holistic way: where the divide
between strategy and creative is bridged by a single inspiring idea.
Stratevity: The Difference
Extensive discussion and pro-active creative development leading
to a single important consumer insight that is addressed by an idea that inspiressingle important insight by inspires
good creative.

Our Discipline
Marketing Objective
Communication Objective
Consumer
Stratevity
Key Proposition
Stratevity
The way forward

Brief
Set objectives, get insights / research, set position,
define target
Plan
Campaign planning to objectives, communication
campaigns & media relations
Action Execution of communication campaigns
Measure Measurement of campaigns

Scope of Creative Services
Advertising / Below-The-Line / Artworks
Account Management
 Marketing and Advertising strategies support
 Art and Creative direction support
 All Creative designs and layouts
 Copywriting and copy editing in Arabic, English and Russian
 Printing and Production Consulting Services Printing and Production Consulting Services
 Account Management Services

Main Clients
Diversified Portfolio (past & present)
 Government Departments
 DEWA
 FEWA
 A.A. Al Moosa Enterprises (ARENCO GROUP)
 Brands Include the following:
 Arenco Real Estate
 Golden Sands
 King Koil
 SERTA (No 1 Mattresses in the world)
 Marlin Furniture
 Real Estate
 Range Developments
 Reef Real Estate
 Thrifty Car Rental
 Dollar Rent A Car
 Natuzzi Furniture
 Western Furniture Reef Real Estate
 Royal Capital
 Trident International Holdings
 EPG
 Western Furniture
 Travel & Tourism
 Planet Travels & Tours
 Royal Park Tourism Royal Park Tourism
 Royal Gulf Tourism

 D ti t Di t D b i (Ch i
 Landmark
Main Clients
Electronics / Fashion / Services
 Dentist Direct Dubai (Chain
from U.K) Philips Middle East
 Male Grooming
 Female Grooming
 DSS / DSF & DFF
 Dubai Shopping Festival
 Dubai Food Festival
 Female Grooming
 Fashion & Luxury
 Damas
 Istana Jewellery
 Lifestyle Jewellery
 Landmark GroupGroup
 Uomo Boss

Main Clients
 Hospitality
 EPG – Kempinski (The Palm, Emerald Palace and Kempinski Business Bay)
 Millennium Plaza Hotel, Sheikh Zayed Road
 Ramada Plaza Jumeirah Beach Residence (JBR) Ramada Plaza – Jumeirah Beach Residence (JBR)
 Emirates Grand Hotel, Dubai
 Emirates Grand Hotel Apartments, Dubai
 Emirates Vacation Club, Dubai,
 Dubai Marine Beach Resort & Spa, Dubai
 Al Bustan Centre & Residence, Dubai
 First Central – Al Barsha
 Arabian Courtyard Hotel & Spa
 Tilal Liwa Hotel, Abu Dhabi (Danat Hotels & Resorts)
 Al Raha Beach Hotel Abu Dhabi
 Danat Al Ain Resort (Danat Hotels & Resorts) Danat Al Ain Resort (Danat Hotels & Resorts)
 Miramar Al Aqah Beach Resort & Spa, Fujairah

 Gl i H t l d H t l A t t
 Hospitality
Main Clients
 Hospitality
 Ramada Hotel Sharjah
 Ramada Hotel & Suites, RAK
 Acacia Hotel, Ras Al Khaimah (by Bin Majid Hotels)
 Bin Majid Beach Resort, Ras Al Khaimah
 Concorde Hotel, Fujairah
 Royal Rose Hotel, Abu Dhabi (by City Seasons Group)
 Gloria Hotel and Hotel Apartments
 Dubai Marine Beach Resort and SPA
 Ramada Ajman, Ramada Beach Hotel Ajman

Some of our recent work

Client: Philips – Beauty Care
THETHEIDEAIDEAAGENCYAGENCY Above the Line:Production/Photoshoot of Key Visual
COMMUNICATCOMMUNICATION MANAGEMENTION MANAGEMENT ANDAND CREATCREATIVEIVE SOLUTSOLUTIONSIONS
along with Integrated Launch Strategy

Client: Natuzzi Furniture
Italian Brand

Client: Arenco Real Estate
THETHEIDEAIDEAAGENCYAGENCY Above the Line: Full Branding for Al Moosa Towers 1&2, Arenco Tower,
Business Men Services

Client: Dollar Car Rental

Client: GHM
Brand: TRUNGN GUYEN

Client: Emirates Grand Hotel & Hotel Apartments, Dubai
THETHEIDEAIDEAAGENCYAGENCY Emirates Vacation Club, Dubai

Client: Ramada Ajman (City & Beach)
F & B Promotions

Client: Bin Hendi
Product: Hospitality

Client: City Seasons Group
Royal Rose Hotel, Abu Dhabi

Client: Range Developments
Park Hyatt St. Kitts

Client: Reef Real Estate
Reef Residence

Client: Ramada Downtown Dubai
Hotel Corporate Advertisements
Theme: How high can you aspireTheme: How high can you aspire

Client: Coral International Hotels, Resorts & Spa
Brand: Corporate

Client:
Royal Park / Royal
Gulf Tourism
Product: Tourism

Client: Trident International Holdings
Brand: Trident Grand Residence
Revealer – Double Page Spread Newspapers

Brand: Pentominium
CNBC Arabia – Award / Best Marketing CampaignPentominium – A World’s First At The World’s First

Corporate Social Responsibility
Breast Cancer Awareness Green Environment Awareness Season’s Greetings

e a a s do ou best to eet dead e ceed ectat o s a d d to u es a
best for them. We are also e in intera with the media. We are ver of our
Our Public Relations Philosophy
PROACTIVE. REACTIVE. EFFECTIVE
Proactive - Being proactive is the core of our business. We are familiar with our clients, we
anticipate their needs, we know what they want, thus we propose strategies and ideas that will work
best for them. We are also proactive in interacting with the media. We are very proud of our strongproactiv cting y proud strong
relations with local and regional Arabic media. We don’t wait for the media to come to us, we bring
the story to them and we follow-up regularly and respectfully. Media trust us for valuable resources
for news.
Reactive – Being reactive tells about our quick responsiveness to Client needs and media requests.
We are flexible and capable of creating customized strategy to suit our client’s needs. Being reactive
also involves quick response to media requests and queries increasing media exposure for the Client.
We always do our very best to meet deadlines, exceed expectations, and respond to enquiries in ay e y es, e p , espo e q
timely fashion.
Effective – Being effective means our ideas sell. We design and execute strategic campaigns built
on achieving our client’s key objectives. To tell your story, we use a variety of PR tools and companyg y j y y, y p y
resources. We dedicate an account team to carry efficient activities to meet the goals of our clients.

A t d b d i ti i li t d li ff ti dibl d lt
ith b i d b d Wh d t h d li lli
bj ti F thi d t di h l id tif d ti l t k d t
ff i B t l d t d th i t f ti i ti i th t it i th
Our Public Relations Approach
As corporate and brands communication specialists, we deliver effective, credible, and result-
driven PR campaigns.
Our PR campaigns are focused on persuading your target audiences to engage more positively
with your business and your brand. Whoever you need to reach, we deliver compelling
communication solutions that build relationships with your audiences.
The process starts with a rigorous examination of your current profile and your communication
objectives. From this understanding, we help you identify and articulate key messages and create
campaigns that will drive your communication.
Generating content and getting stories placed in both online and offline media are core to our
offering. But we also understand the importance of participating in the comments, monitoring the
viral shares and ensuring the article includes a followed link back to the right page on your website.
But however we structure your campaign, the focus is always on results.

 H t l di
Scope of PR Services
 PR strategy and consultancy support
 Creation of PR Stories and Press releases
 Copywriting and copy editing in Arabic, English Copywriting and copy editing in Arabic, English
 Distribution to the Media / Publications
 Follow-up on publishing / coverage
 Media monitoring / Reporting
 PR Account Management Services
 Product launches
 One-on-one interviews
 In-store events
 Host gala dinners
 Press conferences

 P h
 t
 Zanotti
 Furniture Brands
Main PR Clients (Past and Present)
 Furniture Brands
 Natuzzi
 Western Furniture
 Interiors Furniture
 Fashion & Jewellery Brands
 Damas
 Bin Hendi
 Tiffany & Co
 Graff
 Just Cavalli
 Dirk Bikkembergs
 Adler
B
 Parah
 Baldinini
 IceLink
 Loriblu Graff
 Istana
 Liali Jewellery
 Aaron Shum
 Bovet
 Casadei
 DeWitt
 Giuseppe Zanotti Design
 Loriblu
 Repossi
 Iceberg
 Valencia
 Roberto Cavalli
Giuseppe Design
 Fabi
 Le Silla


 H lth C
 R l E t t
 ADMRI
U i i f D b i
 Health Care
 Dentist Direct Dubai
 Real Estate
 Range Developments
 Range Holdings
 ADMRI
 Education
 University of Dubai
 Artist & Art Galleries
 Alfred Basbous
 ARTSPACE
 Opera Gallery

y
 Hospitality/Tourism/Travel
 Ajman Tourism Development Department
 AA Al Moosa Enterprises
 Golden Sands Hotel Apartments
 Arenco Real Estate
 Dollar Rent A Car
 Thrifty Rent A Car
 Dubai Furniture Manufacturing Co. (Serta and King Koil)
 Marlin Office Marlin Office
 GAL Lighting
 Danat Hotels & Resorts
 Tilal Liwa Hotel
 Danat Al Ain
 Danat Jebel Dhanna Resort
 Al Raha Beach Hotel

 Hospitality
p y
 Al Bustan Centre & Residence, Dubai
 Arabian Courtyard Hotel & Spa
 Barjeel Guest House
 Dubai Marine Beach Resort & Spa, Dubai
 Emirates Grand Hotel, Dubai
 First Central Hotel Apartments
 Millennium Plaza Hotel Dubai Millennium Plaza Hotel Dubai
 Hawthorn Suites by Wyndham
 Ramada Downtown Dubai
 Ramada Plaza JBR
 Ramada Beach Hotel Ajman
 Ramada Hotel & Suites, Ajman
 Ramada Sharjah
 Royal Rose Hotel, Abu Dhabi (by City Seasons Group)
 Bin Majid Hotels – Acacia Hotel, Bin Majid Beach Resort, Mangrove
 Concorde Hotel, Fujairah

Th ill f t th i th iti f th th t th h PR t
t t t
year ng
Our PR Positioning
The agency will focus on strengthening the position of the group or the property through PR to
present the brand’s unique propositions and stimulate public interest through regular press
releases, media coordination and special press events.
Th ill th ll f th i ti i h i th hi hlThe agency will support the overall strategy of the group in creating a niche in the highly
competitive Middle East market.
Our PR strategies will focus on achieving client objectives to get maximum media exposure
throughout the by employi various PR toolsthroughout the year by employing various PR tools.
Our PR Strategies
The Agency will meet with the marketing team and will create a plan to:
• Promote the brand, the owning group and the management company
• Keep regular presence in the media through PRs and activities carrying key messages of the• Keep regular presence in the media through PRs and activities carrying key messages of the
brand

C t l b t th b d it d t i ff d
, ,
ev
Implementation of PR Strategy
• Corporate press release about the brand, its products or services offered,
projects, etc and will have quote(s) from the principal
• Monthly press releases to discuss new collection, seasonal promotions,y p p
participation in exhibitions, etc.
• A media gathering can be arranged during store openings and will invite
maximum number of media to the entmaximum number of media to the event
• Regular coordination with specialised publications on home, interiors and
furniture for product placements, themed editorials, photo shoots, expert
opinion, etc.
• Arranging one-on-one interviews (face to face, phone or email) for the
Founder or spokesperson by key local publications or broadcast mediaFounder or spokesperson by key local publications or broadcast media

rev se accor
Implementation of PR Strategy
• Coordinating with the Client on all the media enquiries
• Schedule regular client meetings to plan upcoming events and other
happenings Update and i the PR plan dinglyhappenings. Update and revise the PR plan accordingly
• Arranging reviews by bloggers of specific products
• Look for opportunities to tie up with other brands to increase awareness
such as art galleries, hotels, real estate companies, etc.

Press Coverage
(Furniture)

Furniture Brands - Exclusive Interviews with Designer

Press Coverage
(Health)

Events – Press Conference to Launch Dentist
Direct Dubai

Press Coverage
(Fashion & Jewellery)

Events
Ermenegildo Zegna Flagship Store Opening
The Dubai Mall

Store Opening
Interviews with owner of Levant
Al SadaGulf Connoisseur

Press Coverage
(Hospitality)

Press Coverage – Hotel GM Comments
Al Ittihad Al Bayan

Press Coverage – Hotel Promotions
Josour
Al Medmar

Th P i Mi i t f St Kitt & N i

y

Press Conference
The Prime Minister of St Kitts & Nevis,
key officials from Park Hyatt and
Range Developments at the press
conference attended by more than 40
representatives from local, regional
and international media

Social Media

presence on
Social Media Presence
Social media has become an integral part of PR campaigns
and an important method of engagement.
Social media provides the opportunity to build brand
awareness transmit messages to key audiences and driveawareness, transmit messages to key audiences, and drive
website traffic. It is faster than anything, it plays strong role in
influencing purchase decisions in addition to connecting all
stakeholders in almost real time.
The Agency will review the Client’s short and long term goals in
using social media and create an overall plan for initial and on-
going social media activities and responsibilities for keyg g p y
messaging strategies.
We will propose a comprehensive and coordinated campaign
to build social media the popular social mediato build social media presence on the popular social media
outlets, particularly Facebook, Twitter or Instagram.

p ,
or r
Once pages have been setup by us we will build a monthly social calendar of activity and
posts, this information will be reviewed with Client before roll-out.
We will work with Client to provide detailed monthly reporting covering all social platforms
and engagement, ensuring complete transparency of all activity. This will be presented in a
monthly quarterly eview and planning meetingmonthly or quarterly review and planning meeting.

The Agency will work in all its efforts to achieve the goals of the Client in creating brand
awareness through social media networks. Below is an overview of the social media
services that the Agency will provide to the Client:
• Business Analysis (determine the target audience, competitors, showcase of products/services, etc)
• Social Media Account (setting up accounts on Facebook, Twitter and Instagram)
• Social Media Plan (creating a monthly plan showcasing products, services, events, etc)
• Social Media Account management and daily responsibility
• Facebook page custom landing page design and implementation
• Twitter page custom background design and implementation
• Management of Fan page posting
• Posting/Sharing /Likes (posting of general text, photo, video, discounts, offers, images, etc)
• Responding and engaging with fans and followers to build relationships
• #Hashtags (creating right #tags to increase search exposure on social channels)
• Tweeting (tweeting and re-tweeting useful information related to products/servicesg ( g g p
• Follow on Twitter (follow and build relationship with relevant profiles/groups)
• Customer Support (manage customer inquiries, complaints, feedback on social network)
• Instagram (taking images, follow the followers to extend reach)
• Social media monitoring and analysisSocial media monitoring and analysis
• Paid Campaigns (Analysis paid campaigns and daily budget to generate more likes/fans)

FACEBOOK FAN PAGE ACTIVITIES
• Insert strategic objective
• Share a mix of relevant links, engaging content, videos, and polls
• Promote upcoming events and create them in the events tab
• Daily Posting
• Engage with influencers
• Post/Likes/Share
• Facebook Likes and posts

TWITTER PAGE ACTIVITIES
• Promote content through Twitter
• Segment influencers and create lists
• Utilize promoted Tweets
• Listen to relevant conversationsListen to relevant conversations
• Build reputation
• Followers, Tweets, Re--‐tweets, Number and
Post

INSTAGRAM ACTIVITIES
• Create strategic relationships by following
your followers
• Strategic posting to not saturate followers’
feedfeed
• Take photos and videos relevant to the
brand and potential customers
• Encourage employee participation

g , gg , g
Our Media Reach
Our coverage extends to both local, regional and international mediaOur coverage extends to both local, regional and international media
including satellite broadcast, print and online media in the GCC andincluding satellite broadcast, print and online media in the GCC and
LEVANT, to mention a few.LEVANT, to mention a few.
• Gulf News
• The National
• Khaleej Times
• The Gulf Today
• Caterer Middle East
• Hospitality Business ME
• Ashraq (Qatar)
• Al Mustaqbal• The Gulf Today
• Al
B
ayan
• Al Khaleej
• Al Ittihad
• Hayat
q
• Ashraq Al Awsat
• Trav
T
alk
• Sayidaty
• Kul
A
l Usra• Hayat
• TTG MENA
• Travel Trade Weekly
• TTN
• Travel Arabia
• Al Yaqza
• Business Week (Bloomberg)
• Arabian Business
• Business Pioneer• Travel Arabia
• Hotelier Middle East

f MCN k
s s p a to our
Our Media Services
• TIA operates its own media departments in the UAE and in Russia due
to its historic presence and experience in these two markets over the
past 15 years.
• In order to increase our regional and global presence, we are also
present in the region through our media partners Magna Global which is
part of MCN network.
• We are specialists in understanding consumers, designing effective
media trategies building olid media lans and dding valuemedia strategies, building solid media plans, and adding value to our
partners’ businesses through optimized media buying in the UAE, GCC
and CIS.

It t t f i i htf l d t di f th b d th d th
What differentiates us is the unique combination
of scale and size…
• Our buying is planning-led
• This protects the brand’s interest
• It starts from insightful understanding of the brand, the consumer and the
media
• Then applying a combination of qualitative and quantitative assessment and
evaluation to select the right contact points to activate, before identifying theevaluation to select the right contact points to activate, before identifying the
buying requirements and venturing into the negotiation phases

Khaleej T
Al Bayan
NEWSPAPER
ADVERTSING
Providing the best rates, and prime positions in various newspapers in
the UAE including:
Gulf News – Daily/Circulation 124, 380 copies
Main Section, Business and Classifieds, Freehold, Commercial,
Residential, Appointments
imes –Daily/Circulation 92, 500 copies
Main Section, Business and Classifieds
The National –Daily/Circulation 65, 000 copies
Al Khaleej
Main Section, Business and Classifieds
– Daily/Circulation 125, 000 copies
Main Section, Al Iktisadi , Al Dalil , All sections
– All sections
Emarat Al Youm – All sections

, ,
RADIO
PLACEMENTS
• Providing best planning and buying
on all radio stations in the UAE.
• This includes direct spot advertising
and production.
• Competition concepts and
sponsorship of programs.
• Prominent radio channels
• Eng: - Dubai 92, Dubai eye, Virgin
• Arb: - Emarat FM, Star FM, Al
Khaleejiah, Al Arabia, Al Rabiya
• Hindi: - City FM, Radio 4 89.1, Radio
Mirchi, Hum FM,

OUTDOOR
MEDIA
• Outdoor : MUPI Location: All UAE
• Panel Size: 1.2 m (W) x 1.8 m (H) Period: 2 Weeks

OUTDOOR
MEDIA
• Outdoor : TAXI ADVERTISING Location: Dubai
• Panel Size: Back and sides Period: 1 month.

Keeping close to consumers...
Our proprietary tools help us to truly get under
Supported by the leading industry syndicated
tools…We buy virtually everything
Our proprietary tools help us to truly get under
the skin of consumers and better understand
local cultural nuances
Brand PrecisionAnalytics
Targeting ™
Immediate Futures Intuition

To know more how we can work together, please contact us on:
1202 Reef Tower, Jumeirah Lakes Towers
Tel: +971 4 392 7700
Fax: +971 4 392 7858
www.tia.ae
Rita Boustany – Managing Director
Mobile +971 50 645 1254 Email: rita.boustany@tia.ae
Fady Boustany – Executive Director
Mobile +971 50 652 3615 Email: fady.boustany@tia.ae

Thank youy

123

Recommended

Recommended

More Related Content

Similar to 123

Similar to 123 (20)

123