The document discusses factors that influence patient satisfaction in hospitals. It identifies several key aspects that affect satisfaction, including comfort aspects like cleanliness and food; relationship aspects like hospitality and communication from hospital personnel; technical competence of personnel; and cost aspects like affordability of services. Patient satisfaction is subjective and based on expectations versus experiences with the quality of care provided. Hospitals aim to understand patient needs and build awareness of the importance of satisfaction to provide quality service and increase competitive advantage through retaining satisfied customers.