The document outlines a 7-step process for presenting your best self-brand:
1. Articulate your self-perception.
2. Determine how others perceive you.
3. Conduct a SWOT analysis.
4. Identify areas for improvement.
5. Define your ideal future brand.
6. Match your brand to career opportunities.
7. Communicate your updated brand through social media.
The process is presented by Joel Evans to help individuals effectively brand and market themselves.
This slideshow describes the steps involved in "Devising YOUR Best Self-Brand." The goal: To show how to create an effective personal brand and communicate it to others in the manner intended.
Evans - branding in perspective - self-branding for professional successDr. Joel Evans
Are you interested in learning more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and
nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.”
Surviving cancer-and-embracing-life-my-personal-journeyDr. Joel Evans
This FREE book describes my journey as a pancreatic cancer survivor. It is honest, inspirational, anecdotal, and geared to anyone with a serious illness and their families. Live life every day!! Happiness is a choice.
BI Intelligence says: "It all started on our PC’s. Now, single function items are becoming interfaces connected to the Internet and offering us capabilities above and beyond their original intended purpose. The phone goes way beyond making calls, the watch goes way beyond telling time, the car goes way beyond getting us from place to place, etc. "
Segment 3 highlights these topics:
• Connectivity by social media platform
• Demographics of followers by social media platform
• Growth of mobile connectivity
• Many benefits of connectivity
• Many downsides of connectivity
• Recommendations
• Always be smart and protect yourself
• Think before posting
Segment 2 highlights these topics:
• Smartphone’s impact on quality of work – distractions
• Myth of multitasking
• Challenges of teaching in a smartphone-connected world
• Societal acceptance of always being on – no code of conduct; few limits on use
• Explosion of connected devices and how they can be used (“smart” devices)
• 13 billion connected devices for people as of 2020
• Currently, 3.6 connected devices per person
• Growth of social media platforms
• [U.S.] Lifetime, more than 5 full years per person spent on social media – more than time on eating or personal interactions
• Social media by gender
Segment 1 highlights these topics:
• Evolution of connectivity – today, it is much more high-tech and less personal
• How connected people are – from waking to going to sleep
• Reliance on the smartphone to access the Internet and social media
• Many of the motivations behind digital connectivity
• Time spent with and uses of digital connectivity
• Passive versus interactive connectivity
• Global perspective
• Differences by age
• Personal connectivity at work
This slideshow describes the steps involved in "Devising YOUR Best Self-Brand." The goal: To show how to create an effective personal brand and communicate it to others in the manner intended.
Evans - branding in perspective - self-branding for professional successDr. Joel Evans
Are you interested in learning more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and
nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.”
Surviving cancer-and-embracing-life-my-personal-journeyDr. Joel Evans
This FREE book describes my journey as a pancreatic cancer survivor. It is honest, inspirational, anecdotal, and geared to anyone with a serious illness and their families. Live life every day!! Happiness is a choice.
BI Intelligence says: "It all started on our PC’s. Now, single function items are becoming interfaces connected to the Internet and offering us capabilities above and beyond their original intended purpose. The phone goes way beyond making calls, the watch goes way beyond telling time, the car goes way beyond getting us from place to place, etc. "
Segment 3 highlights these topics:
• Connectivity by social media platform
• Demographics of followers by social media platform
• Growth of mobile connectivity
• Many benefits of connectivity
• Many downsides of connectivity
• Recommendations
• Always be smart and protect yourself
• Think before posting
Segment 2 highlights these topics:
• Smartphone’s impact on quality of work – distractions
• Myth of multitasking
• Challenges of teaching in a smartphone-connected world
• Societal acceptance of always being on – no code of conduct; few limits on use
• Explosion of connected devices and how they can be used (“smart” devices)
• 13 billion connected devices for people as of 2020
• Currently, 3.6 connected devices per person
• Growth of social media platforms
• [U.S.] Lifetime, more than 5 full years per person spent on social media – more than time on eating or personal interactions
• Social media by gender
Segment 1 highlights these topics:
• Evolution of connectivity – today, it is much more high-tech and less personal
• How connected people are – from waking to going to sleep
• Reliance on the smartphone to access the Internet and social media
• Many of the motivations behind digital connectivity
• Time spent with and uses of digital connectivity
• Passive versus interactive connectivity
• Global perspective
• Differences by age
• Personal connectivity at work
UPDATED for 2017. Learn about the many opportunities and challenges facing those interested in a career in business. The latest data are included. Lots of data!!
Evans - Branding in Perspective - Self-Branding for Professional SuccessDr. Joel Evans
Are you interested in learning more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.”
Hofstra's Business School at 50: Video 6 -- Michael Venuti, Distinguished Alu...Dr. Joel Evans
Hofstra University is celebrating the 50th anniversary of its business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by Hofstra University President Rabinowitz and five distinguished alumni, followed by a reception.
This video is a presentation by Michael Venuti, a co-founder of Agua Brands, former CFO of Glaceau (maker of Vitaminwater and Smart Water), and a Business School Alumnus.
Hofstra's Business School at 50: Video 4 -- Julio Portalatin, Distinguished A...Dr. Joel Evans
Hofstra University is celebrating the 50th anniversary of its business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by Hofstra University President Rabinowitz and five distinguished alumni, followed by a reception.
This video is a presentation by Julio Portalatin, president and chief executive of Mercer LLC, a leading global consulting firm, and a Business School Alumnus.
Hofstra's Business School at 50: Video 2 -- Kathryn Marinello, Distinguished ...Dr. Joel Evans
Hofstra University is celebrating the 50th anniversary of its business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by Hofstra University President Rabinowitz and five distinguished alumni, followed by a reception.
This video is a presentation by Kathryn Marinello, a CEO and Business School Alumna.
Hofstra University's Business School at 50: Video 1 -- OverviewDr. Joel Evans
Hofstra University is celebrating the 50th anniversary of its business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by Hofstra University President Rabinowitz and five distinguished alumni, followed by a reception.
This video is an overview by President Rabinowitz. His vision for the future encompasses wonderful things ahead for the Zarb School of Business.
Develop and Maintain YOUR Own Brand; Don't Let Others Define YOUDr. Joel Evans
We can ALL be a success. Don’t let anyone tell you otherwise. Just be persistent and confident in your abilities, work hard, and learn as much as you can about every facet of your life! This is about YOU being the master of your own self brand, and not having others define you instead.
Be Less Vulnerable to Identity Theft -- and Take a Quiz!Dr. Joel Evans
In this era of constant hacking into government, company, and personal online accounts, it is important that we can to reduce our risks of identity theft. Note: We can never eliminate these risk. :-(
The choice of a retail location format is one of the most crucial decisions that a firm can make. In particular, which is better for a specific firm: a mall or a neighborhood?
Be wary when you see the word "sale." Sometimes, this term is used to persuade consumers to buy items that are not really on sale. Read this SlideShare post to learn more. Be a smart shopper.
In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the value of frequent-shopper programs.
WHAT IS A FREQUENT-SHOPPER PROGRAM? It is one awarding special discounts or gifts to people for their continued patronage. In most such programs, customers must accumulate a certain number of points (or their equivalent); these points are redeemed for cash or gifts.
As we plan our future career moves, it is essential to be aware of trends in the job marketplace. For example, what skills should we expect employers to desire in the year 2020?
Too many firms concentrate on how to woo new customers and do not pay enough attention to what they can do to gain the loyalty and increased patronage of their current customers. One of the ways to improve this situation is to develop a customer database and use it to better communicate with these customers.
WHAT IS DATABASE MARKETING? It is a way of collecting, storing, and using pertinent information about customers. Although customer databases are often associated with computerized management information systems, they may also be used by small firms that are not computerized.
Here is an illustration of how a small, non-computerized firm can rather easily set up and utilize a customer data base.
Too many firms concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do to gain the loyalty and increased patronage of their repeat customers.
Career planning is something that requires a lot of time and effort.
Are you in college now or thinking about returning to earn a graduate degree? Here is a series of steps to follow. [Note: If you are already working, most of the steps in this chart are still relevant are you. :-) ]
Social Media - The Good, The Bad, and The UglyDr. Joel Evans
Social media can be great. But the impact of social media can be sometimes be bad and, in some instances, downright ugly. Learn more in this presentation -- including some good advice.
UPDATED for 2017. Learn about the many opportunities and challenges facing those interested in a career in business. The latest data are included. Lots of data!!
Evans - Branding in Perspective - Self-Branding for Professional SuccessDr. Joel Evans
Are you interested in learning more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.”
Hofstra's Business School at 50: Video 6 -- Michael Venuti, Distinguished Alu...Dr. Joel Evans
Hofstra University is celebrating the 50th anniversary of its business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by Hofstra University President Rabinowitz and five distinguished alumni, followed by a reception.
This video is a presentation by Michael Venuti, a co-founder of Agua Brands, former CFO of Glaceau (maker of Vitaminwater and Smart Water), and a Business School Alumnus.
Hofstra's Business School at 50: Video 4 -- Julio Portalatin, Distinguished A...Dr. Joel Evans
Hofstra University is celebrating the 50th anniversary of its business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by Hofstra University President Rabinowitz and five distinguished alumni, followed by a reception.
This video is a presentation by Julio Portalatin, president and chief executive of Mercer LLC, a leading global consulting firm, and a Business School Alumnus.
Hofstra's Business School at 50: Video 2 -- Kathryn Marinello, Distinguished ...Dr. Joel Evans
Hofstra University is celebrating the 50th anniversary of its business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by Hofstra University President Rabinowitz and five distinguished alumni, followed by a reception.
This video is a presentation by Kathryn Marinello, a CEO and Business School Alumna.
Hofstra University's Business School at 50: Video 1 -- OverviewDr. Joel Evans
Hofstra University is celebrating the 50th anniversary of its business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by Hofstra University President Rabinowitz and five distinguished alumni, followed by a reception.
This video is an overview by President Rabinowitz. His vision for the future encompasses wonderful things ahead for the Zarb School of Business.
Develop and Maintain YOUR Own Brand; Don't Let Others Define YOUDr. Joel Evans
We can ALL be a success. Don’t let anyone tell you otherwise. Just be persistent and confident in your abilities, work hard, and learn as much as you can about every facet of your life! This is about YOU being the master of your own self brand, and not having others define you instead.
Be Less Vulnerable to Identity Theft -- and Take a Quiz!Dr. Joel Evans
In this era of constant hacking into government, company, and personal online accounts, it is important that we can to reduce our risks of identity theft. Note: We can never eliminate these risk. :-(
The choice of a retail location format is one of the most crucial decisions that a firm can make. In particular, which is better for a specific firm: a mall or a neighborhood?
Be wary when you see the word "sale." Sometimes, this term is used to persuade consumers to buy items that are not really on sale. Read this SlideShare post to learn more. Be a smart shopper.
In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the value of frequent-shopper programs.
WHAT IS A FREQUENT-SHOPPER PROGRAM? It is one awarding special discounts or gifts to people for their continued patronage. In most such programs, customers must accumulate a certain number of points (or their equivalent); these points are redeemed for cash or gifts.
As we plan our future career moves, it is essential to be aware of trends in the job marketplace. For example, what skills should we expect employers to desire in the year 2020?
Too many firms concentrate on how to woo new customers and do not pay enough attention to what they can do to gain the loyalty and increased patronage of their current customers. One of the ways to improve this situation is to develop a customer database and use it to better communicate with these customers.
WHAT IS DATABASE MARKETING? It is a way of collecting, storing, and using pertinent information about customers. Although customer databases are often associated with computerized management information systems, they may also be used by small firms that are not computerized.
Here is an illustration of how a small, non-computerized firm can rather easily set up and utilize a customer data base.
Too many firms concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do to gain the loyalty and increased patronage of their repeat customers.
Career planning is something that requires a lot of time and effort.
Are you in college now or thinking about returning to earn a graduate degree? Here is a series of steps to follow. [Note: If you are already working, most of the steps in this chart are still relevant are you. :-) ]
Social Media - The Good, The Bad, and The UglyDr. Joel Evans
Social media can be great. But the impact of social media can be sometimes be bad and, in some instances, downright ugly. Learn more in this presentation -- including some good advice.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
1. Presenting YOUR Best Self-
Brand
Created and Presented by Joel R. Evans, Ph.D.
Business Consultant
Distinguished Professor Emeritus, Zarb School of Business, Hofstra University
Volunteer, United Cerebral Palsy L.I.
Author of EvansononMarketing.com (non-commercial site with 22,000+ articles)
2. Presenting YOUR Best Self-Brand
Is the Second Video in Our Two-Part Series.
The companion video is Designing YOUR Best Self-Brand. It
may be helpful to view that video before watching this one.
Created and Presented by Joel R. Evans, Ph.D.
Clip Art by Vector Toons / CC BY-SA (https://creativecommons.org/licenses/by-sa/4.0)
3. "Before the first step comes the decision to take it. ~ www.jaywren.com" by Jay Wren is licensed under CC BY-ND 2.0
Created and Presented by Joel R. Evans, Ph.D.
4. Licensed under CC BY-NC-ND 2.0
Created and Presented by Joel R. Evans, Ph.D.
5. In-Depth Look at Presenting YOUR Best Self-
Brand
Created and Presented by Joel R. Evans, Ph.D.
Step One -- Articulate the self-brand you perceive for yourself.
Step Two -- Determine how others perceive your self-brand.
Step Three -- Do a current SWOT analysis.
Step Four -- Identify areas you need to improve upon.
Step Five -- State your ideal future-oriented self-brand.
Step Six -- Match your self-brand to career/job opportunities.
Step Seven -- Communicate your updated self-brand.
To guide this discussion, we show our process for projecting
your self-brand — in chart format. Then, we provide more
observations, tips, and examples.
6. Photo by: Nicole De Khors, from Burst
Created and Presented by Joel R. Evans, Ph.D.
7. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.
8. Photo by: Jonas Svidras , on Burst
Created and Presented by Joel R. Evans, Ph.D.
9. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.
10. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Articulate the self-brand you perceive for yourself.
11. Created and Presented by Joel R. Evans, Ph.D.
Articulate the self-brand you perceive for yourself.
Self-Branding Process in Depth
12. Created and Presented by Joel R. Evans, Ph.D.
Articulate the self-brand you perceive for yourself.
Self-Branding Process in Depth
13. Photo by Ben Kolde on Unsplash
Created and Presented by Joel R. Evans, Ph.D.
14. Photo by: Matthew Henry, on Burst
Created and Presented by Joel R. Evans, Ph.D.
15. Created and Presented by Joel R. Evans, Ph.D.
Determine how others perceive your self-brand.
Self-Branding Process in Depth
16. Created and Presented by Joel R. Evans, Ph.D.
Determine how others perceive your self-brand.
Self-Branding Process in Depth
17. Created and Presented by Joel R. Evans, Ph.D.
Determine how others perceive your self-brand.
Self-Branding Process in Depth
18. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.
19. By Alex Noreiga http://snotm.com/
Created and Presented by Joel R. Evans, Ph.D.
20. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Do a current SWOT analysis.
21. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Do a current SWOT analysis.
22. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Do a current SWOT analysis.
23. Photo by Austin Chan on Unsplash
Created and Presented by Joel R. Evans, Ph.D.
24. Photo by Ivan Bertolazzi from Pexels
Created and Presented by Joel R. Evans, Ph.D.
25. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Identify areas you need to improve upon.
26. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Identify areas you need to improve upon.
27. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Identify areas you need to improve upon.
28. Photo by Engin Akyurt from Pexels
Created and Presented by Joel R. Evans, Ph.D.
35. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Match your self-brand to career/job opportunities.
36. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Match your self-brand to career/job opportunities.
Do your homework.
Your personal brand and the company’s brand should intersect.
As the chart from Hubert Rampersad, Operational Excellence
Society, indicates, the more overlap the better.
37. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Match your self-brand to career/job opportunities.
38. By Digital Vision, rom picspree
Created and Presented by Joel R. Evans, Ph.D.
39. Figure by Joel Evans Created and Presented by Joel R. Evans, Ph.D.
Re-Positioning
40. "Automotive Social Media Marketing" by socialautomotive is licensed under CC BY 2.0
Created and Presented by Joel R. Evans, Ph.D.
41. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Communicate your updated self-brand.
42. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Communicate your updated self-brand.
43. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Communicate your updated self-brand.
44. "Social Media Tools" by jrhode is licensed under CC BY-NC-SA 2.0
Created and Presented by Joel R. Evans, Ph.D.
46. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.
47. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Regularly reassess your self-brand.
48. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Regularly reassess your self-brand.
49. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Regularly reassess your self-brand.
50. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Regularly reassess your self-brand.
51. "Thank You For Your Feedback" by Got Credit is licensed under CC BY 2.0
Created and Presented by Joel R. Evans, Ph.D.
52. "Anti-Social Media?" by Intersection Consulting is licensed under CC BY-NC 2.0
Created and Presented by Joel R. Evans, Ph.D.
53. By Clip Art by Vector Toons - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=66021637
Created and Presented by Joel R. Evans, Ph.D.