Video Virali: Cosa Sono e Come Farli - Viral Video Workshop in collaborazione...Michele Ghedin
Una veloce panoramica sul fenomeno dei video virali. Casi di successo, tecniche realizzative e regole alla base del successo di una viral hit.
Il testo di riferimento utilizzato è "Viral Video - Content is King, Distribution is Queen" edito da FAusto Lupetti Editore: http://www.faustolupettieditore.it/catalogo.asp?id=215
Il Workshop è realizzato in collaborazione con LABA Firenze e Zooppa.
TOYOTA PRIUS 4 ADV - AFTER WORK PERSONAL CONSIDERATIONS Jessica Kolo
After work strengths and weaknesses, considerations reached with the study of real advertising activities developed by Saatchi & Saatchi Norway.
- Briefing
- Ideation
- Decision
- Developments
- Other Ideas
Checkbonus è un’app per smartphone che rivoluziona il modello della raccolta punti, premiando gli utenti che entrano nei punti vendita. I brands e le catene che fanno parte del circuito Checkbonus hanno la possibilità di inserire i loro punti vendita e mettere a disposizione promozioni/omaggi/deals. Gli utenti che entrano nei punti vendita convenzionati guadagnano punti con i quali possono richiedere i premi messi a disposizione dai partners nei catalogo Checkbonus.
Gli ingressi all’interno dei punti vendita vengono verificati attraverso un dispositivo fisico che attiva lo smartphone degli utenti che hanno scaricato l’app. In questo modo i brands hanno la certezza che il potenziali acquirente e’ realmente all’interno del punto vendita.
Marketing 2.0 for the Product and furniture design marketUncle Pear
Qual è il modo migliore di comunicare un prodotto di design sul web?
Questa breve rassegna prende in esame i principali strumenti per comunicare il product design in un ambiente 2.0.
L’appuntamento con il primo BrainPirlo del 2013 avrà come protagonista Fabrizio “Betone” Martire, co-founder di Gummy Industries, un team che si occupa di strumenti collaborativi, branding, marketing e social media, e di “Pane Web e Salame” evento dedicato alle case history di comunicazione di successo su i socialmedia.
Venerdì 1 febbraio alle ore 20:00, in TalentGarden, Fabrizio terrà uno speciale “inspirational-talk”, dedicato a tutti i “dev” del mondo. Una guida al vero su tutti i più importanti strumenti e concetti base del branding, del marketing e dei socialmedia.Un talk pensato per chi passa le sue giornate nel “fare” e spesso non cura il “dire”, il tutto assolutamente concorde con il detto “chi sa fare fà chi non sa fare insegna”!
fonte: http://www.webdebs.org/2013/perche-i-dev-sono-i-capi-del-mondo-ma-non-lo-sanno-semplici-strumenti-per-la-conquista-delluniverso/
Video Virali: Cosa Sono e Come Farli - Viral Video Workshop in collaborazione...Michele Ghedin
Una veloce panoramica sul fenomeno dei video virali. Casi di successo, tecniche realizzative e regole alla base del successo di una viral hit.
Il testo di riferimento utilizzato è "Viral Video - Content is King, Distribution is Queen" edito da FAusto Lupetti Editore: http://www.faustolupettieditore.it/catalogo.asp?id=215
Il Workshop è realizzato in collaborazione con LABA Firenze e Zooppa.
TOYOTA PRIUS 4 ADV - AFTER WORK PERSONAL CONSIDERATIONS Jessica Kolo
After work strengths and weaknesses, considerations reached with the study of real advertising activities developed by Saatchi & Saatchi Norway.
- Briefing
- Ideation
- Decision
- Developments
- Other Ideas
Checkbonus è un’app per smartphone che rivoluziona il modello della raccolta punti, premiando gli utenti che entrano nei punti vendita. I brands e le catene che fanno parte del circuito Checkbonus hanno la possibilità di inserire i loro punti vendita e mettere a disposizione promozioni/omaggi/deals. Gli utenti che entrano nei punti vendita convenzionati guadagnano punti con i quali possono richiedere i premi messi a disposizione dai partners nei catalogo Checkbonus.
Gli ingressi all’interno dei punti vendita vengono verificati attraverso un dispositivo fisico che attiva lo smartphone degli utenti che hanno scaricato l’app. In questo modo i brands hanno la certezza che il potenziali acquirente e’ realmente all’interno del punto vendita.
Marketing 2.0 for the Product and furniture design marketUncle Pear
Qual è il modo migliore di comunicare un prodotto di design sul web?
Questa breve rassegna prende in esame i principali strumenti per comunicare il product design in un ambiente 2.0.
L’appuntamento con il primo BrainPirlo del 2013 avrà come protagonista Fabrizio “Betone” Martire, co-founder di Gummy Industries, un team che si occupa di strumenti collaborativi, branding, marketing e social media, e di “Pane Web e Salame” evento dedicato alle case history di comunicazione di successo su i socialmedia.
Venerdì 1 febbraio alle ore 20:00, in TalentGarden, Fabrizio terrà uno speciale “inspirational-talk”, dedicato a tutti i “dev” del mondo. Una guida al vero su tutti i più importanti strumenti e concetti base del branding, del marketing e dei socialmedia.Un talk pensato per chi passa le sue giornate nel “fare” e spesso non cura il “dire”, il tutto assolutamente concorde con il detto “chi sa fare fà chi non sa fare insegna”!
fonte: http://www.webdebs.org/2013/perche-i-dev-sono-i-capi-del-mondo-ma-non-lo-sanno-semplici-strumenti-per-la-conquista-delluniverso/
Lee Rainie, director of internet, science and technology research at Pew Research Center, gave this speech at Flagler College in St. Augustine, Florida on Feb. 16, 2017, about the new age of politics and media. He described what Donald Trump's campaign and the dawn of the Trump presidency have taught us about the historic shifts in politics and media that have occurred in the last generation.
Your website's users want to get stuff done, and you probably aren't making it easy for them. When users encounter forms with unnecessary steps, content that requires too many clicks to access, or things that just don't make sense, they often give up. In this talk, you’ll see some practical examples of sites that do a good job of making interactions and content easy to follow and understand, and you'll learn how to help your users get to where they want to be without annoying them on the way there.
Presented in 2016 at ConFoo.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
What is Creativity made of? Where do ideas come from, and how can you get more of them? How can you make them better? What happens when there is no box to think outside of? Jason Theodor, a long-standing Creative Director in the digital advertising world, has asked himself these questions for years. These are his observations from the field, and his tools for ideation.
This presentation breaks down the creative method and explores the fundamental elements of creativity. It describes multiple systems for idea generation, problem solving, and originality. It emphasizes the importance of routines, explains appropriate brainstorming techniques, and much more: all with unexpected examples and takeaways.
If you want to live a more creative life, or give yourself an edge in the Age of Ideas, this presentation is a must see.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
The colours that dresses your brand are playing an important role in how they support this personality that you want to portray. Don’t panic when a colour speaks one thing, but in the relation to the brand it delivers a slightly different response.
Check out these examples of how brands used in conveying their message through branding and banner advertisement.
Read more http://www.bannersnack.com/blog/color-banner-design-inspiration/
Finding Our Happy Place in the Internet of ThingsPamela Pavliscak
In the future, we will all be better people. And our technology will be better too. Or will it? With connected devices becoming a canvas for our lives, we need new principles and practices to design with greater humanity.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Lee Rainie, director of internet, science and technology research at Pew Research Center, gave this speech at Flagler College in St. Augustine, Florida on Feb. 16, 2017, about the new age of politics and media. He described what Donald Trump's campaign and the dawn of the Trump presidency have taught us about the historic shifts in politics and media that have occurred in the last generation.
Your website's users want to get stuff done, and you probably aren't making it easy for them. When users encounter forms with unnecessary steps, content that requires too many clicks to access, or things that just don't make sense, they often give up. In this talk, you’ll see some practical examples of sites that do a good job of making interactions and content easy to follow and understand, and you'll learn how to help your users get to where they want to be without annoying them on the way there.
Presented in 2016 at ConFoo.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
What is Creativity made of? Where do ideas come from, and how can you get more of them? How can you make them better? What happens when there is no box to think outside of? Jason Theodor, a long-standing Creative Director in the digital advertising world, has asked himself these questions for years. These are his observations from the field, and his tools for ideation.
This presentation breaks down the creative method and explores the fundamental elements of creativity. It describes multiple systems for idea generation, problem solving, and originality. It emphasizes the importance of routines, explains appropriate brainstorming techniques, and much more: all with unexpected examples and takeaways.
If you want to live a more creative life, or give yourself an edge in the Age of Ideas, this presentation is a must see.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
The colours that dresses your brand are playing an important role in how they support this personality that you want to portray. Don’t panic when a colour speaks one thing, but in the relation to the brand it delivers a slightly different response.
Check out these examples of how brands used in conveying their message through branding and banner advertisement.
Read more http://www.bannersnack.com/blog/color-banner-design-inspiration/
Finding Our Happy Place in the Internet of ThingsPamela Pavliscak
In the future, we will all be better people. And our technology will be better too. Or will it? With connected devices becoming a canvas for our lives, we need new principles and practices to design with greater humanity.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
2. RUMORE
VIRAL VIDEO
Ogni giorno siamo sommersi
da contenuti. Talvolta uno
colpisce la nostra attenzione e
lo apprezziamo al punto da
volerlo mostrare ai nostri
contatti.
01
3. PERCHÈ?
VIRAL VIDEO
Il viral video sono costruiti in
modo da stupire ed essere
unici nel loro genere. Partendo
dal gusto imperante e
rispettando i criteri imposti
dalla rete, un video diventa
virale quando emoziona.
02
4. DEFINIZIONE
VIRAL VIDEO
Si tratta di video che hanno
acquisito popolarità, grazie
alla diffusione a macchia
d'olio determinata dalle
condivisioni degli utenti sulle
varie piattaforme.
03
8. EMOZIONARE
VIRAL VIDEO
07
Le emozioni devono essere
messe in scena da subito o
essere preannunciate per
far mantenere viva
l'attenzione dello user.
L'emozione deve essere
legata al brand se si tratta
di una promozione.
11. I SHARE
THEREFORE I
AM
VIRAL VIDEO
10
Lo user si cuce addosso
un'identità selezionando i
contenuti da condividere.
Per questo le emozioni in
gioco non devono mai
essere negative o non
avere una prospettiva di
miglioramento.