Storytravelling: le destinazioni come set delle vite dei clientiMafe de Baggis
Ogni viaggiatore scrive e racconta una storia, di cui può essere consapevole o meno e che può pubblicare o tenere per sé. Progettare l'accoglienza - sul posto e online - usando le tecniche dello storytelling permette di vedersi e proporsi come un set in cui i nostri clienti mettono in scena le loro vite, migliorando l'ospitalità, il marketing, la comunicazione e la vendita.
Per ospitare i racconti di viaggio ho creato una piattaforma di pubblicazione su mappe geografiche: www.pleens.com
This document discusses Genworth MI Canada's 2015 Investor Day. It provides an overview of Genworth as the largest private residential mortgage insurer in Canada. It highlights Genworth's key accomplishments including strong but prudent top line growth and a high quality diversified insurance portfolio. The document also discusses Genworth's proven business model, strategic priorities, and approach to prudent risk management.
Le società Biancamano, Servizi Italia, TerniEnergia hanno presentato il loro business model agli investitori svizzeri e family office. IR top e Borsa Italiana hanno realizzato l'evento a Lugano.
Top 10 reasons people love listly and list postsNick Kellet
Listly is three things
Lists : Collect & Organize things you love
Curation : Assemble great content
Crowdsourcing : Get others to help create and share your story.
This is short simple slidedeck
The top 5 Things Consumers love about Lists (and List Posts)
The top 5 Things Publishers Love about Lists (and List Posts)
The document discusses the importance of digital leadership for businesses. It provides an overview of digital trends like increasing internet, social media, and mobile phone penetration. Consumers now expect personalized, seamless experiences across online and offline channels. The document then outlines several of globeone's tools to help companies evaluate their digital performance and consumer journeys. It emphasizes the need to define digital objectives and understand a brand's digital ecosystem to develop successful strategies.
Genworth MI Canada Inc. - Investor Presentation May/June 2013genworth_financial
1) Genworth MI Canada Inc. reported solid results for the first quarter of 2013, with net operating income of $85 million, an operating return on equity of 12%, and operating earnings per share of $0.86.
2) The company wrote $84 million in new mortgage insurance premiums in Q1 2013 and maintained a strong capital position with a minimum capital test ratio of 216%.
3) The company has a high quality investment portfolio of $5.3 billion with 49% invested in federal and provincial bonds and a pre-tax yield of 3.7%.
Storytravelling: le destinazioni come set delle vite dei clientiMafe de Baggis
Ogni viaggiatore scrive e racconta una storia, di cui può essere consapevole o meno e che può pubblicare o tenere per sé. Progettare l'accoglienza - sul posto e online - usando le tecniche dello storytelling permette di vedersi e proporsi come un set in cui i nostri clienti mettono in scena le loro vite, migliorando l'ospitalità, il marketing, la comunicazione e la vendita.
Per ospitare i racconti di viaggio ho creato una piattaforma di pubblicazione su mappe geografiche: www.pleens.com
This document discusses Genworth MI Canada's 2015 Investor Day. It provides an overview of Genworth as the largest private residential mortgage insurer in Canada. It highlights Genworth's key accomplishments including strong but prudent top line growth and a high quality diversified insurance portfolio. The document also discusses Genworth's proven business model, strategic priorities, and approach to prudent risk management.
Le società Biancamano, Servizi Italia, TerniEnergia hanno presentato il loro business model agli investitori svizzeri e family office. IR top e Borsa Italiana hanno realizzato l'evento a Lugano.
Top 10 reasons people love listly and list postsNick Kellet
Listly is three things
Lists : Collect & Organize things you love
Curation : Assemble great content
Crowdsourcing : Get others to help create and share your story.
This is short simple slidedeck
The top 5 Things Consumers love about Lists (and List Posts)
The top 5 Things Publishers Love about Lists (and List Posts)
The document discusses the importance of digital leadership for businesses. It provides an overview of digital trends like increasing internet, social media, and mobile phone penetration. Consumers now expect personalized, seamless experiences across online and offline channels. The document then outlines several of globeone's tools to help companies evaluate their digital performance and consumer journeys. It emphasizes the need to define digital objectives and understand a brand's digital ecosystem to develop successful strategies.
Genworth MI Canada Inc. - Investor Presentation May/June 2013genworth_financial
1) Genworth MI Canada Inc. reported solid results for the first quarter of 2013, with net operating income of $85 million, an operating return on equity of 12%, and operating earnings per share of $0.86.
2) The company wrote $84 million in new mortgage insurance premiums in Q1 2013 and maintained a strong capital position with a minimum capital test ratio of 216%.
3) The company has a high quality investment portfolio of $5.3 billion with 49% invested in federal and provincial bonds and a pre-tax yield of 3.7%.
- Genworth MI Canada reported financial results for Q1 2016, with premiums written down 45% quarter-over-quarter due to targeted underwriting changes and a smaller transactional insurance market. The loss ratio was 24%, up slightly from the previous quarter.
- Key themes for 2016 include new capital standards for mortgage insurers being implemented in 2017, a focus on underwriting quality, and moderately lower premiums written with expected growth of over 5% in premiums earned.
- The portfolio quality of new insurance written continues to improve compared to 2007/08 levels, with steadily rising credit scores and stable debt servicing ratios.
Genworth MI Canada Investor Presentation September 2014genworth_financial
This document provides an overview and summary of Genworth MI Canada Inc. It begins with forward-looking statements and an explanation of non-IFRS financial measures used. The summary then covers Genworth's business overview, solid financial performance in the first half of 2014, strategic priorities of prudently growing market position while managing risk, and key takeaways about Genworth's leading position and track record of profitability in the Canadian mortgage insurance market.
- This document summarizes findings from a study of 1,800 first-time homebuyers in Canada conducted between February and March 2015.
- Key findings include that over half purchased detached homes, with condos being more popular in large cities. The median home price was $293,000 with a down payment of $34,000 or 12% of the total.
- Most obtained down payment funds from personal savings, with RRSP withdrawals and family gifts/loans also common sources. Banks were the most common source of mortgage assistance.
Content Strategy Forum 2014 - Game Change Corporate Storytelling and Content ...ContentStrategyForum2014
The document discusses Bosch's approach to corporate storytelling and content strategy. It advocates using storytelling as a key framework, with elements like gamification, campaigning, convergence and experience. Bosch's approach involves bottom-up participation, orchestration, and endurance. It emphasizes using social collaboration tools, a Bosch service center, and a content marketing platform to organize execution. The goal is to improve cross-divisional cooperation, invest more in content marketing, and leverage Bosch's connectivity to maximize the approach's impact.
Come i social media possono essere utili per organizzare promuovere e rendere virale un evento culturale (seconda parte).
How social media can be useful for organizing and promoting cultural event (part two).
The document discusses engagement marketing and how it differs from traditional interruptive marketing. Engagement marketing aims to actively involve and engage customers through multi-platform, coherent brand communications and experiences. It seeks to change customer behavior rather than just raise awareness. Done effectively, engagement marketing can increase customer loyalty, advocacy, and value for both customers and businesses.
Angel Partner Group (APGroup) è un’associazione di professionisti, manager, imprenditori e corporate che credono nell’imprenditorialità e nell’innovazione quali motori della crescita economica. L’associazione ha tra i soci fondatori LVenture Group, uno tra i principali operatori di venture capital in Europa, l’unico quotato sul MTA di Borsa Italiana.
La crescita di APGroup sarà la crescita di una community di investitori consapevoli del valore sociale creato dall’innovazione.
The document outlines Generali's plans to transform into a 21st century retail leader focused on delighting customers. It discusses Generali's large existing customer base and plans to implement a Net Promoter Score program across its business to better understand customer needs. Generali aims to shift from a "vicious cycle" of high churn to a "virtuous cycle" of high customer retention, cross-selling, and increased profitability and cash generation. Initial actions taken through the NPS program include improving customer communications and information across various touchpoints.
Royal Dutch Shell plc Investor Day in New York, September 5, 2014Shell plc
Shell’s management hosted an investor day in New York on September 5, 2014, including presentations by Ben Van Beurden, Chief Executive Officer of, Simon Henry, Chief Financial Officer of, Marvin Odum, Upstream Americas Director of, and John Abbott, Downstream Director of Royal Dutch Shell plc.
L’Engagement per la Creazione di Tecnologie Trasformative - Keynote - WUD Tor...Riva Giuseppe
Nella storia dell’interazione uomo-computer è possibile identificare un trend costante: rendere l’interazione con i nuovi media il più possibile simile a quella che ciascuno di noi ha all’interno di un ambiente reale. E questo ha reso i contenuti tecnologici sempre più delle esperienze aumentandone l’impatto sulla vita quotidiana delle persone. Ma in che modo questa trasformazione può essere utile al benessere delle persone? Come riuscire ad utilizzare la dimensione esperienziale della tecnologia per promuovere la crescita personale e sociale?
Una risposta a queste domande viene da una disciplina emergente, la «Tecnologia Positiva» (TP), E’ possibile definire la TP come l’utilizzo della tecnologia per modificare le caratteristiche della nostra esperienza personale - strutturandola, aumentandola o sostituendola con ambienti sintetici - al fine di migliorare la qualità della nostra esperienza personale, e aumentare il benessere in individui, organizzazioni e società.
Il quadro teorico psicologico su cui poggia la Tecnologia Positiva è la «Psicologia Positiva» una recente paradigma psicologico i cui fini generali sono conoscere le virtù e le capacità umane, e promuovere queste capacità per permettere ad individui, comunità e società di progredire. In particolare, la psicologia positiva identifica tre caratteristiche della nostra esperienza personale – qualità affettiva, engagement e relazione – che la tecnologia può utilizzare per a migliorare il benessere personale. L’intervento vuole presentare e discutere in che modo la tecnologia può raggiungere questo obiettivo, soffermandosi in particolare sul valore trasformativo dell’engagement e il suo ruolo nella creazione di tecnologie interattive e sociali.
Bosch Limited is the Indian subsidiary of German automotive components manufacturer Robert Bosch GmbH. It is headquartered in Bangalore and is one of the largest automotive suppliers in India. The company has 10 manufacturing plants and 7 development centers focused on automotive and industrial technologies. Its key product lines include diesel systems, gasoline systems, starters and generators, automotive accessories, and power tools. Bosch targets large automotive customers in India like Tata, Mahindra, and Maruti Suzuki and tailors its products, pricing, and services to meet the needs of different customer segments.
The document summarizes DuPont's third quarter 2016 earnings conference call. Key points include:
- Revenue increased 1% to $4.9 billion due to 3% volume growth, offset by a 2% decline in local price and product mix.
- Operating earnings increased 162% to $0.34 per share, excluding significant items and non-operating pension costs.
- Segment operating earnings increased 40% to $607 million, driven by cost savings and volume growth across most segments.
- For full-year 2016, DuPont expects GAAP EPS of around $2.71, up 30%, and operating EPS of $3.25, up 17% from prior guidance.
In questa presentazione scoprirai come singoli artisti e compagnie possono vendere gli spettacoli online attraverso al lead generation, la generazione dei contatti e la loro trasformazione in spettatori e fan fedeli.
- Genworth MI Canada reported financial results for Q1 2016, with premiums written down 45% quarter-over-quarter due to targeted underwriting changes and a smaller transactional insurance market. The loss ratio was 24%, up slightly from the previous quarter.
- Key themes for 2016 include new capital standards for mortgage insurers being implemented in 2017, a focus on underwriting quality, and moderately lower premiums written with expected growth of over 5% in premiums earned.
- The portfolio quality of new insurance written continues to improve compared to 2007/08 levels, with steadily rising credit scores and stable debt servicing ratios.
Genworth MI Canada Investor Presentation September 2014genworth_financial
This document provides an overview and summary of Genworth MI Canada Inc. It begins with forward-looking statements and an explanation of non-IFRS financial measures used. The summary then covers Genworth's business overview, solid financial performance in the first half of 2014, strategic priorities of prudently growing market position while managing risk, and key takeaways about Genworth's leading position and track record of profitability in the Canadian mortgage insurance market.
- This document summarizes findings from a study of 1,800 first-time homebuyers in Canada conducted between February and March 2015.
- Key findings include that over half purchased detached homes, with condos being more popular in large cities. The median home price was $293,000 with a down payment of $34,000 or 12% of the total.
- Most obtained down payment funds from personal savings, with RRSP withdrawals and family gifts/loans also common sources. Banks were the most common source of mortgage assistance.
Content Strategy Forum 2014 - Game Change Corporate Storytelling and Content ...ContentStrategyForum2014
The document discusses Bosch's approach to corporate storytelling and content strategy. It advocates using storytelling as a key framework, with elements like gamification, campaigning, convergence and experience. Bosch's approach involves bottom-up participation, orchestration, and endurance. It emphasizes using social collaboration tools, a Bosch service center, and a content marketing platform to organize execution. The goal is to improve cross-divisional cooperation, invest more in content marketing, and leverage Bosch's connectivity to maximize the approach's impact.
Come i social media possono essere utili per organizzare promuovere e rendere virale un evento culturale (seconda parte).
How social media can be useful for organizing and promoting cultural event (part two).
The document discusses engagement marketing and how it differs from traditional interruptive marketing. Engagement marketing aims to actively involve and engage customers through multi-platform, coherent brand communications and experiences. It seeks to change customer behavior rather than just raise awareness. Done effectively, engagement marketing can increase customer loyalty, advocacy, and value for both customers and businesses.
Angel Partner Group (APGroup) è un’associazione di professionisti, manager, imprenditori e corporate che credono nell’imprenditorialità e nell’innovazione quali motori della crescita economica. L’associazione ha tra i soci fondatori LVenture Group, uno tra i principali operatori di venture capital in Europa, l’unico quotato sul MTA di Borsa Italiana.
La crescita di APGroup sarà la crescita di una community di investitori consapevoli del valore sociale creato dall’innovazione.
The document outlines Generali's plans to transform into a 21st century retail leader focused on delighting customers. It discusses Generali's large existing customer base and plans to implement a Net Promoter Score program across its business to better understand customer needs. Generali aims to shift from a "vicious cycle" of high churn to a "virtuous cycle" of high customer retention, cross-selling, and increased profitability and cash generation. Initial actions taken through the NPS program include improving customer communications and information across various touchpoints.
Royal Dutch Shell plc Investor Day in New York, September 5, 2014Shell plc
Shell’s management hosted an investor day in New York on September 5, 2014, including presentations by Ben Van Beurden, Chief Executive Officer of, Simon Henry, Chief Financial Officer of, Marvin Odum, Upstream Americas Director of, and John Abbott, Downstream Director of Royal Dutch Shell plc.
L’Engagement per la Creazione di Tecnologie Trasformative - Keynote - WUD Tor...Riva Giuseppe
Nella storia dell’interazione uomo-computer è possibile identificare un trend costante: rendere l’interazione con i nuovi media il più possibile simile a quella che ciascuno di noi ha all’interno di un ambiente reale. E questo ha reso i contenuti tecnologici sempre più delle esperienze aumentandone l’impatto sulla vita quotidiana delle persone. Ma in che modo questa trasformazione può essere utile al benessere delle persone? Come riuscire ad utilizzare la dimensione esperienziale della tecnologia per promuovere la crescita personale e sociale?
Una risposta a queste domande viene da una disciplina emergente, la «Tecnologia Positiva» (TP), E’ possibile definire la TP come l’utilizzo della tecnologia per modificare le caratteristiche della nostra esperienza personale - strutturandola, aumentandola o sostituendola con ambienti sintetici - al fine di migliorare la qualità della nostra esperienza personale, e aumentare il benessere in individui, organizzazioni e società.
Il quadro teorico psicologico su cui poggia la Tecnologia Positiva è la «Psicologia Positiva» una recente paradigma psicologico i cui fini generali sono conoscere le virtù e le capacità umane, e promuovere queste capacità per permettere ad individui, comunità e società di progredire. In particolare, la psicologia positiva identifica tre caratteristiche della nostra esperienza personale – qualità affettiva, engagement e relazione – che la tecnologia può utilizzare per a migliorare il benessere personale. L’intervento vuole presentare e discutere in che modo la tecnologia può raggiungere questo obiettivo, soffermandosi in particolare sul valore trasformativo dell’engagement e il suo ruolo nella creazione di tecnologie interattive e sociali.
Bosch Limited is the Indian subsidiary of German automotive components manufacturer Robert Bosch GmbH. It is headquartered in Bangalore and is one of the largest automotive suppliers in India. The company has 10 manufacturing plants and 7 development centers focused on automotive and industrial technologies. Its key product lines include diesel systems, gasoline systems, starters and generators, automotive accessories, and power tools. Bosch targets large automotive customers in India like Tata, Mahindra, and Maruti Suzuki and tailors its products, pricing, and services to meet the needs of different customer segments.
The document summarizes DuPont's third quarter 2016 earnings conference call. Key points include:
- Revenue increased 1% to $4.9 billion due to 3% volume growth, offset by a 2% decline in local price and product mix.
- Operating earnings increased 162% to $0.34 per share, excluding significant items and non-operating pension costs.
- Segment operating earnings increased 40% to $607 million, driven by cost savings and volume growth across most segments.
- For full-year 2016, DuPont expects GAAP EPS of around $2.71, up 30%, and operating EPS of $3.25, up 17% from prior guidance.
In questa presentazione scoprirai come singoli artisti e compagnie possono vendere gli spettacoli online attraverso al lead generation, la generazione dei contatti e la loro trasformazione in spettatori e fan fedeli.
Del perché se non conosci i tuoi contenuti è del tutto inutile che tu li condivida. Il digital coaching è un (lento) e imprescindibile percorso di consapevolezza di sé, delle proprie risorse e un allenamento a riconoscere la sincronicità degli eventi
Master di Servizi Turistici/ Università del Salento: il Social Media Team LeaderFrancesca Campagna
Secondo giorno di lezione al Master di Servizi Turistici dell'Università del Salento: vita da Social Media Team Leader di Visitelba. Il progetto di storytelling transmediale e il lavoro in un team esperienziale con approcci di Tourism Design
9. Cosa è un Brand?
Che legame ha con la persona?
Come lo si comunica?
Viaggio nei miti da sfatare:
Al pubblico interessa il mio servizio
Offro servizi migliori dei competitor
La mia competenza conta più della mia visibilità
20. Quando?
A dicembre:
9, 12 e 15
[dalle 18.00 alle 20.00]
!
Costi:
1 corso: € 120,00
2 corsi: € 210,00
3 corsi: € 290,00
!
www.fravolacolcuore.com
www.facebook/fravola
tel 329 3807054
21. Da mercoledì 19 a venerdì 21
la guida digitale crowdsourced
di viaggio al femminile ideata
dall’Agenzia Editoriale
Emanuela Vita selezionata dal
Comune di Bologna nell’ambito
del Bando dell’Agenda Digitale.
Cosa dovrebbe contenere una guida urbana al femminile? Quali storie, luoghi e
persone vorresti descrivere, raccontare e conoscere nella tua città? Dillo con un
tweet attraverso l’hashtag #cittàdelledonne de #elba