Presentazione E-BC risposte B2C_eng

© Copyright 2020 E-Business Consulting S.r.l. Tutti i diritti sono riservati
E-Business Consulting
Digital Marketing Agency since 2003

ABOUT E-BC
www.e-businessconsulting.it 2
E-Business Consulting is a leading company in the digital
communication and internet advertising since 2003.
We recommend the most appropriate marketing tools to
promote our customers’ products and services in Italy and
abroad by taking advantage of digital opportunities.
Mission Skills
Our mission leads us to different operating methods
based on our customers‘ needs, becoming active partners
for companies that want to increase their competitiveness
and their business volume with digital technologies.

DIGITAL EVOLUTION
Word Wide Web Google The first iPhone
was launched
Amazon,
PlayStation and
Yahoo
Facebook, YouTube
and Twitter
E-Business Consulting
1990
1994
1998 2007
2004-2006
2003
2001-2002
Wikipedia and
LinkedIn
2009-2010
Whatsapp and
Instagram
Artificial
intelligence and
augmented
reality
2016-2018

ACTIVITIES AREA
Marketing
Advertising
CRM
Sales

SURVEY B2C
The survey done by E-Business Consulting on our
database has managed two questionnaires: B2C and B2B,
between June and July, aiming to investigate how Covid-19
has influenced people’s working and buying habits.
What are the results obtained from the survey B2C?
Following with the next slide!

1 QUESTION
1. Have you travelled out of your region after the lockdown?
0%
10%
20%
30%
40%
50%
60%
70%
Sì NoYes

2 QUESTION
2. Have you been on holiday this year?
51%49%
Sì NoYes

3. QUESTION
The ones, who had been on holiday, have a positive view about the end of 2020 (43%)
0% 10% 20% 30% 40% 50%
Positivo
Negativo
Non so
Negative
I don’t know
Positive

4. QUESTION
The ones, who had not been on holiday, have a negative view about the end of 2020 (54%)
0%
10%
20%
30%
40%
50%
60%
Positivo Negativo Non soNegative I don’t knowPositive

5. QUESTION
5. Since you had been on holiday, did you stay in Italy or go abroad?
0% 20% 40% 60% 80% 100%
Italia
Estero
Italy or abroad?
Italy
Abroad

6. QUESTION
6. Are you optimistic or pessimistic about the end of 2020?
35%
32%
32%
Negativa Positiva Non lo soI don’t knowNegative Positive

7. QUESTION
7. Which streaming-platform have you mostly used during the lockdown?
(more than one choice)
0% 5% 10% 15% 20% 25%
Sky
TimVision
Netflix
AmazonPrime

8. QUESTION
8. Had you purchased online before the lockdown?
88%
12%
Online Purchases
Sì NoYes

8. QUESTION
8. What kind of purchase have you done?
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%

9. QUESTION
9. How did you value your buying experience?
0% 10% 20% 30% 40% 50% 60%
Pessima
Sufficiente
Discreta
Buona
Ottima
Good
Very good
Not bad
Adequate
Bad

10. QUESTION
10. Which social have you used during the lockdown?
0%
5%
10%
15%
20%
25%
30%
35%
Facebook Instagram Linkedin YouTube Twitter TikTok

11. QUESTION
11. Have you shared your experiences on social media during the
lockdown?
42% 44% 46% 48% 50% 52% 54% 56%
Sì
No
Social yes or no?
Yes

12. QUESTION
12. What have you missed the most during the lockdown?
0%
10%
20%
30%
40%
50%
60%
Sport Amici Concerti ed eventi Happy hour RistoranteFriends Concerts & events Happy hour Restaurant

13. QUESTION
13. What do you think about working/studying at home?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Facile Fattibile Impegnativo Molto Faticoso Non mi è cambiato
niente
Lavoravo/Studiavo già
a casa prima della
quarantena
Easy Doable Challenging Very hard Indifferent Working/studying at
home before the
lockdown

14. QUESTION
14. Have you experienced technological problems to manage
your activities?
0% 10% 20% 30% 40% 50% 60% 70%
Sì
No
Technological problems?
Yes

CONCLUSIONS
✓ 67% of the respondents had travelled outside of their region during the lockdown,
✓ 51% of people had been on holiday versus the 49% who had not been on holiday,
✓ 93% of people, who had been on holiday, stayed in Italy,
✓ 35% of people had a negative idea about the end of 2020,
✓ 88% of people had done online purchases, mostly of technological products and tested the online buying
experience, before the lockdown,
✓ During the lockdown, 54% of people confirmed they had not shared their activities on social media,
✓ During the lockdown, the majority of people had missed their friends (52%),
✓ 43% of people affirmed that working/studying at home had been indifferent.

Thank You!
Do not hesitate to contact us for further questions or information
Corso del Popolo 8, 35131 Padova +39 049 9817360 www.e-businessconsulting.it

Presentazione E-BC risposte B2C_eng

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