E-commerce in Italy 2009: “An opportunity during the crisis”


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Study on Italian e-commerce market by the consulting agency Casaleggio Associati (www.casaleggio.it)

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E-commerce in Italy 2009: “An opportunity during the crisis”

  1. 1. Casaleggio Associati | Net Strategies E-commerce in Italy 2009: “ An opportunity during the crisis”
  2. 2. Metodology <ul><li>The study was conducted: </li></ul><ul><li>via direct interviews with major players, online questionnaires, telephone interviews and meetings  </li></ul><ul><li>A total of 2.743 firms were taken into consideration in the Report  </li></ul><ul><li>372 participated directly in the creation of the Report </li></ul>
  3. 3. Italian e-commerce market European turnover: 252 bl € Italian turnover : 6,365 bl € Italian growth : 30,7% 2004: 1,645 bl € 2005: 2,123 bl € 2006: 3,286 bl € 2007: 4,868 bl € Source: Casaleggio Associati, 2009
  4. 4. Italian e-commerce market Source: Casaleggio Associati, 2009 Turism 49,8% Food 3,0% Insurance 10,7% Home and furnishing 0,5% Marketplace 1,7% Publishing 3,0% Consumer electronics 13,1% Fashion 1,9% Leisure 15,9% Health and Beauty 0,5%
  5. 5. The problems of the crisis Source: Casaleggio Associati, 2009
  6. 6. Average ticket Source: Casaleggio Associati, 2009
  7. 7. Age of the e-commerce companies Source: Casaleggio Associati, 2009
  8. 8. Principal payment system adopted Source: Casaleggio Associati, 2009
  9. 9. Courier used Source: Casaleggio Associati, 2009
  10. 10. Social Media Partecipation Source: Casaleggio Associati, 2009 The benefits wouldn’t beat investments The company participates to some social media The people in the company can talk in name of the company respecting some rules The company participates systematically to the conversations in blogs and forums It has happened that the company participated in an official way
  11. 11. Integration with the physical world Source: Casaleggio Associati, 2009 No integration Physical store to sell and to pick up Personalization services or services sold in the store Offering physical stores services in white label Totems in stores from where you can buy on line Other Selling in phisical stores cards with credit to be used on line
  12. 12. Promotional tools used Source: Casaleggio Associati, 2009
  13. 13. E-commerce growth in 2009 Source: Casaleggio Associati, 2009
  14. 14. Thanks to
  15. 15. Casaleggio Associati <ul><li>Casaleggio Associati ( www.casaleggio.it ) develops strategies for companies who want to invest in the Net and produces Reports on the digital economy. </li></ul><ul><li>Casaleggio Associati defines the structure, purpose and implementation process for sustainable and profitable business models for the use of the Net and identifies web marketing strategies through the study of the target of reference, the message to be conveyed and the channels to be used. </li></ul><ul><li>Casaleggio Associati assists companies in the development of the Intranet that allows each individual company user to access the processes and information through a dedicated profiled portal. </li></ul><ul><li>Finally, it identifies social networking techniques for companies that operate in the “relationship business” (such as CRM, sales processes, Intranet marketing, etc.) and develops social network applications for the analysis, management and direction of relationships. </li></ul>
  16. 16. Casaleggio Associati | Net Strategies www.casaleggio.it/e-commerce [email_address]