The document discusses plans for launching a new beauty soap called Multani Beauty Soap under the startup Black Box Pvt. Ltd. It includes an overview of the product, investment details, SWOT analysis, segmentation and targeting of urban populations aged 13-45, positioning as a beauty and antiseptic soap, and marketing mix strategies including price, placement, and promotion through various media channels. Budget plans include initial investment of 20 crore taka with costs for production, organization, and promotion. Revenue is projected at 24 crore taka annually with a net income of 6.65 crore taka.