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THE SECRET LANGUAGE OF
DESIGNED BY
EIGHT AND A HALF
BROOKLYN, NY
SCIENCE, NATURE, HISTORY, CULTURE, BEAUTY OF RED, ORANGE, YELLOW, GREEN, BLUE & VIOLET
JOANN ECKSTUT AND ARIELLE ECKSTUT
forpainting,whenusedincombinationwithoil,itwasalsoprone
toauniquechemicalreaction:Itwouldturnfromanaquagreento
amossygrassgreenandthenstabilize,verdantnatureseemingly
coming to life on the canvas. Unfortunately for painters who did
not mix their verdigris with oil, another chemical change was in
the works: their beautiful aqua would eventually turn to brown.
At the end of the eighteenth century, verdigris made another
proportions. Each substance, stat
proportion of elements by mass. T
grams of water, taken from any
gram of hydrogen and 8 grams o
author, Proust’s hypothesis woul
atomic theory, which similarly s
made up of different types of atom
VENI VIDI VERDI
For centuries in Roman tim
served many different purp
bright green paints to med
Wood
Preservation
HOW LONG DID IT TAKE LADY LIBERTY
TO ACHIEVE HER VERDIGRIS HUE?
APPROXIMATELY 30 YEARS FOR FULL
TRANSFORMATION FROM ORIGINAL
COPPER COLOR.
light through the structure of their scale
atingtheircolorfuldisplaysthroughinte
The blues and violets of the male m
ample, are caused by thin-film iridesc
are sandwiched between thin layers of
wings—up to ten to twelve layers for som
genus. Because air and cuticle bend ligh
interference between these thin films re
way that enhances its color; a whopping
wavelengths we perceive as blue will
what can be achieved by pigments alone
particular brilliance.
Our eyes can only see the glittery play of intense blue on
butterfly, but an extreme closeup reveals the thin layers o
breathtaking color and iridescence.
212
~
`
!
1
@
2
#
3
$
4
%
5
^
6
&
7
*
8
(
9
)
0
+
=
_
-
Q W E R T Y U I O P
{
[
}
]
|
tab
Z X C V B N Mshift
<
,
>
.
?
/ shift
delete
tab tabcommand commandoption option
A S D F G H J K L
:
;
”
’caps lock return
ON
R
OW
TOUCH TYPING
ienne
stwood
7/3/13 1:46 PM
137
DO YOU COME HERE OFTEN?
Not all pollinators are attracted to the same
color flowers. Instead particular colors
attract particular members of the animal
kingdom. Smell also comes into
the picture, especially for flies,
which are attracted to flowers
that smell like rotting flesh.
me
ors
he animal
es into
or flies,
owers
h.
140
Mycena interrupla
Cookeina tricholoma Cortinarius iodes
Unknown Ascomycete
A RAINBOW OF FUNGI…
15213_COLOR_120-143_Flora.indd 140 7/3/13 12:53 PM
141
Unknown Lepista sp.
Hygrocybe psittacina
Podostroma cornu-damae Leotia viscosa
Mucronella sp.
15213_COLOR_120-143_Flora.indd 141 7/3/13 12:53 PM
17
the cause of visible light—in other words, the cause of color. He
identified other groups of electromagnetic waves, too, groups we
To get a handle on exactly what length and frequency are all
about, imagine you are holding one end of a jump rope. Another
SSSHHHOOORRRTTTEEERRR WWWWWWWAAAAVVVVVVVEEEEEELLLLLLLLEEEEEENNNNNNGGGTTHHH
(MORE ENERGY)
ELF WAVES
RADIO
WAVES
TELEVISION
WAVES
MICROWAVES
RADAR
RAYS
INFRARED
RAYS
LOOOONNNGGGEERRR WWWWWAAAAAAVVVVVVEEEEEELLLLLLLLEEEEEEENNNNNNNNGGGTTHHH
(LESS ENERGY)
FFRRRREEEEQQQQQUUUUUUUUEEEEEEEEENNNNNNNNNNNNNNNCCCCCCYYYY
v (IN HERTZ)
VISIBLE LIGHT
ULTRAVIOLET
RAYS
GAMMA
RAYS
X-RAYS
ON THE SAME WAVELENGTH
All electromagnetic radiation (just another word for
the movement of a wave through an electromagnetic
field) travels through a vacuum at the stupendous
speed of 186,282 miles per second, also known as the
speed of light. As you can see, the visible spectrum
is just a tiny band of the elecromagnetic spectrum.
ist, Robert Shapely and psychologist, James Gordon.
T
squa
hold
27
13
e un-
re his
Taken
scale,
sthet-
ewton
gin of
spec-
violet.
languageofcolorisfluid,morphingovertimeandacrossgeographies
inresponsetoculturalforcesthataresometimestoocomplextopin
down. For example, the color Newton called indigo is the one most
people would identify as plain old blue or a true blue that falls
midwaybetweengreenandviolet.Newton’sblueiswhatwenowcall
cyan, a more turquoise blue that falls between blue and green.
NEWTON
INDIGO
NEWTON
BLUE
It’s hard to imagine a time when people did not distinguish navy
from baby blue, blue from green, even blue from red. But if we
IRONCLAD Our blood is made up of protein, iron, and oxygen.
It’s the iron and oxygen that are responsible for its red hue. Iron
Knownforcenturiessimplyasred-yellow(orġeolurēadforEnglish
speakersofyore),itwasn’tuntilitseponymousfruitbecamewidely
from Persia to Moorish Spain, taking on native pronunciations
alongtheway—fromnāranginPersiantonāranjinArabicandfrom
More than any other color of the spectrum, yellow stands out.
This is because the sensitivity of our eyes is at its peak when it
fruits were too big for birds and needed pollinators. We just
happened (or did we?) to develop our increased sensitivity to
The intersection between civilization, religion, and the natural
world is abundantly apparent in the Islamic faith. The green
the eternal garden is furnished. In keeping with the flora theme,
references throughout the Qur’an indicate that heavy rains come
Very little blue existed in the ancient world. Blue fruits were
virtually nonexistent; truly blue flowers rare; and blue clothing
fringes of ritual Jewish prayer shawls. The word blue here is
actually a translation of the Hebrew word Tekhelet, a word
You say purple, we say violet. In everyday use, the words purple
and violet are interchangeable. But in the world of color, violet
three and four, and so on. The townhouses are all connected, but
townhouse one and six are not connected, in the same way that
Take a Look Around
Stand Out or Fit In?
The Effect of Color on Size and ShapeHigh? Low? Wide? Narrow?
50 Shades of.....Complementary Palettes
Too Much Color?
i
iii
ii
a n D
A Neutral
In Every
Palette
Is White Alright?
Color Isn’t Static
Let The World Inspire You
Experiment
Before
Deciding
The Secret Language of Color Revealed

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The Secret Language of Color Revealed

  • 1. THE SECRET LANGUAGE OF DESIGNED BY EIGHT AND A HALF BROOKLYN, NY SCIENCE, NATURE, HISTORY, CULTURE, BEAUTY OF RED, ORANGE, YELLOW, GREEN, BLUE & VIOLET JOANN ECKSTUT AND ARIELLE ECKSTUT
  • 2. forpainting,whenusedincombinationwithoil,itwasalsoprone toauniquechemicalreaction:Itwouldturnfromanaquagreento amossygrassgreenandthenstabilize,verdantnatureseemingly coming to life on the canvas. Unfortunately for painters who did not mix their verdigris with oil, another chemical change was in the works: their beautiful aqua would eventually turn to brown. At the end of the eighteenth century, verdigris made another proportions. Each substance, stat proportion of elements by mass. T grams of water, taken from any gram of hydrogen and 8 grams o author, Proust’s hypothesis woul atomic theory, which similarly s made up of different types of atom VENI VIDI VERDI For centuries in Roman tim served many different purp bright green paints to med Wood Preservation HOW LONG DID IT TAKE LADY LIBERTY TO ACHIEVE HER VERDIGRIS HUE? APPROXIMATELY 30 YEARS FOR FULL TRANSFORMATION FROM ORIGINAL COPPER COLOR.
  • 3. light through the structure of their scale atingtheircolorfuldisplaysthroughinte The blues and violets of the male m ample, are caused by thin-film iridesc are sandwiched between thin layers of wings—up to ten to twelve layers for som genus. Because air and cuticle bend ligh interference between these thin films re way that enhances its color; a whopping wavelengths we perceive as blue will what can be achieved by pigments alone particular brilliance. Our eyes can only see the glittery play of intense blue on butterfly, but an extreme closeup reveals the thin layers o breathtaking color and iridescence.
  • 4.
  • 5. 212 ~ ` ! 1 @ 2 # 3 $ 4 % 5 ^ 6 & 7 * 8 ( 9 ) 0 + = _ - Q W E R T Y U I O P { [ } ] | tab Z X C V B N Mshift < , > . ? / shift delete tab tabcommand commandoption option A S D F G H J K L : ; ” ’caps lock return ON R OW TOUCH TYPING ienne stwood 7/3/13 1:46 PM
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 137 DO YOU COME HERE OFTEN? Not all pollinators are attracted to the same color flowers. Instead particular colors attract particular members of the animal kingdom. Smell also comes into the picture, especially for flies, which are attracted to flowers that smell like rotting flesh. me ors he animal es into or flies, owers h.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 140 Mycena interrupla Cookeina tricholoma Cortinarius iodes Unknown Ascomycete A RAINBOW OF FUNGI… 15213_COLOR_120-143_Flora.indd 140 7/3/13 12:53 PM 141 Unknown Lepista sp. Hygrocybe psittacina Podostroma cornu-damae Leotia viscosa Mucronella sp. 15213_COLOR_120-143_Flora.indd 141 7/3/13 12:53 PM
  • 16. 17 the cause of visible light—in other words, the cause of color. He identified other groups of electromagnetic waves, too, groups we To get a handle on exactly what length and frequency are all about, imagine you are holding one end of a jump rope. Another SSSHHHOOORRRTTTEEERRR WWWWWWWAAAAVVVVVVVEEEEEELLLLLLLLEEEEEENNNNNNGGGTTHHH (MORE ENERGY) ELF WAVES RADIO WAVES TELEVISION WAVES MICROWAVES RADAR RAYS INFRARED RAYS LOOOONNNGGGEERRR WWWWWAAAAAAVVVVVVEEEEEELLLLLLLLEEEEEEENNNNNNNNGGGTTHHH (LESS ENERGY) FFRRRREEEEQQQQQUUUUUUUUEEEEEEEEENNNNNNNNNNNNNNNCCCCCCYYYY v (IN HERTZ) VISIBLE LIGHT ULTRAVIOLET RAYS GAMMA RAYS X-RAYS ON THE SAME WAVELENGTH All electromagnetic radiation (just another word for the movement of a wave through an electromagnetic field) travels through a vacuum at the stupendous speed of 186,282 miles per second, also known as the speed of light. As you can see, the visible spectrum is just a tiny band of the elecromagnetic spectrum.
  • 17. ist, Robert Shapely and psychologist, James Gordon. T squa hold
  • 18.
  • 19.
  • 20. 27
  • 21.
  • 22.
  • 23. 13 e un- re his Taken scale, sthet- ewton gin of spec- violet. languageofcolorisfluid,morphingovertimeandacrossgeographies inresponsetoculturalforcesthataresometimestoocomplextopin down. For example, the color Newton called indigo is the one most people would identify as plain old blue or a true blue that falls midwaybetweengreenandviolet.Newton’sblueiswhatwenowcall cyan, a more turquoise blue that falls between blue and green. NEWTON INDIGO NEWTON BLUE
  • 24. It’s hard to imagine a time when people did not distinguish navy from baby blue, blue from green, even blue from red. But if we IRONCLAD Our blood is made up of protein, iron, and oxygen. It’s the iron and oxygen that are responsible for its red hue. Iron
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Knownforcenturiessimplyasred-yellow(orġeolurēadforEnglish speakersofyore),itwasn’tuntilitseponymousfruitbecamewidely from Persia to Moorish Spain, taking on native pronunciations alongtheway—fromnāranginPersiantonāranjinArabicandfrom
  • 32.
  • 33. More than any other color of the spectrum, yellow stands out. This is because the sensitivity of our eyes is at its peak when it fruits were too big for birds and needed pollinators. We just happened (or did we?) to develop our increased sensitivity to
  • 34.
  • 35.
  • 36. The intersection between civilization, religion, and the natural world is abundantly apparent in the Islamic faith. The green the eternal garden is furnished. In keeping with the flora theme, references throughout the Qur’an indicate that heavy rains come
  • 37.
  • 38. Very little blue existed in the ancient world. Blue fruits were virtually nonexistent; truly blue flowers rare; and blue clothing fringes of ritual Jewish prayer shawls. The word blue here is actually a translation of the Hebrew word Tekhelet, a word
  • 39.
  • 40. You say purple, we say violet. In everyday use, the words purple and violet are interchangeable. But in the world of color, violet three and four, and so on. The townhouses are all connected, but townhouse one and six are not connected, in the same way that
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Take a Look Around
  • 46. Stand Out or Fit In?
  • 47. The Effect of Color on Size and ShapeHigh? Low? Wide? Narrow?
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 55. i iii ii a n D A Neutral In Every Palette
  • 58. Let The World Inspire You