The student used various media technologies at different stages of their project. They used Final Cut Express HD to edit their music video, adding cuts, angles, and other techniques to fit the urban genre. They researched other urban music videos on YouTube to understand conventions of the genre. All of their work was organized on a blog for easy access and embedding of examples. Photoshop was used to create ancillary texts, where tools like the shape and lasso tools were used to cut out and refine self portrait images from the video for a advertisement and digital package.