The TRIDENT: Stop The Guns campaign aims to reduce gun crime by warning people of long prison sentences and sharing ideas online. It uses shocking media like films and ads to discourage gun use and interviews offenders to discuss how their lives were affected. The campaign targets teenagers and focuses on getting its message across in schools. Research found most teenagers were aware of the campaign and felt it helped change lives and attitudes towards guns.

1. TRIDENT: Stop The Guns
Eli, Sabrina, Yagmur, Adrine

2. Aim
• The Metropolitan Police are trying to help cut down gun crime
so people can change there lives by warning them that they
can get a life sentence. They also get other people involved by
telling them to share different ideas on the page. They also try
and get people to stop using guns by using media, through
making mini shocking films, posters and shocking TV and radio
ads. They also interviewed other offenders so that they can
talk about their life and how it effected them. They
approached schools to try and talk to the young people and
try to warn them to do the right thing.

3. Target audience
The target audience of this campaign is mostly
on teenagers.

4. Focus Group
• ¾ Teenagers have heard if TRIDENT: Stop The
Guns before we done a research about it.
• They think TRIDENT: Stop The Guns is a good
campaign and that they have changed and
helped there lives in a different way. They
have also thought different about guns and
they try to warn other people such as there
friends .

5. Examples of commercials and similar
products
• The advert THINK is similar to TRIDENT in the
way they both try to help inform people to
stop doing a certain crime or action, for
instance, for think it was things to do with
stop drink driving etc.. For TRIDENT its trying
to stop gang crimes and gun crimes. Both
TRIDENT and THINK are social
enterprises, which do PSA announcements
and are government funded.

6. Effective
• The TRIDENT is effective because there show
videos of people who have been helped by
the campaign and they explained how there
where before and now they have changed.

8. The links from our research
• http://www.stoptheguns.org/index.html
• http://think.direct.gov.uk/index.html
• http://www.stoptheguns.org/dropthegun.htm
l - video’s of people who’s lives have changed
from the campaigns.

9. Conclusion
• We us a group think this is a good campaign
and we think it’s a campaign which help
teenagers in different ways.