2. What is an ident?
• An ident is designed to identify a particular studio. It needs to be
memorable and easy for the audience to recognise.
• It is basically the logo of the studio.
• Ident is short for identification, especially in informal or technical use.
• Film and television studios often have moving idents.
• An ident always appears at the start of a film, before the opening titles.
• Idents are short video/visual images that television channels, TV
shows, series and films use to identify themselves
3. Purpose of idents and the importance of the design
• Television idents are designed to give the audience an
indication of what channel they are on .
• Idents are made to stand out in order for the audience to
remember the ident which makes them interested in the
studio this will improve viewer ratings.
• Studios often try to make their idents better than each
others to gain viewers.
• The design of an ident is important as they are aimed to
be made iconic and memorable.
4. The “big six”
• 20th century fox
• Paramount
• Warner brothers
• Universal
• Columbia
• Walt Disney
6. The “indies”
Studios that work
outside the major studio
systems are known as
“independents” or
“indies”
• Warp
• Film 4 productions
• BBC films
Film 4
productions
ident video:
