THE INDEPENDENT FILM TRUST• The Independent Film Trust is a UK charity which was set up to encourage and advance the cause of independent film making.• The IFT works with groups like British Independent Film Awards and the Raindance Film Festival. These groups help IFT foster, promote and celebrate independent film making in the UK.• The IFT was founded in 2004 by Elliot Grove. It is now run by the Board of Trustees, chaired in 2006 by Neil McCartney.• IFT’s patrons include Sir Alan Parker, Faye Dunaway, Terence Davies, Bill Forsyth, John Irvin, Mike Leigh, Samantha Morton, Tim Roth and Nick Broomfield.MISSION OF THE IFT:‘’The IFT supports ventures and initiatives that encourage an interest in film production and help emerging film-makers to develop and express themselves, through financing activities such as basic film courses for the disadvantaged and the provision of training scholarships for those who have demonstrated talent but need monetary or other help.’’ – http://en.wikipedia.org/wiki/Independent_Film_Trust
WHAT ARE INDEPENDENT FILMS?‘’An independent film, is a professional filmproduction resulting in a feature film .Inaddition to being produced byindependent productioncompanies, independent films are alsoproduced and/or distributed by subsidiariesof major film studios. Usually independentfilms are made with considerably lower filmbudgets than major studiofilms. Independent films are often screenedat local, national, or international filmfestivals before distribution. A independent From what we have learned we can also say thatfilm production can rival a mainstream film independent movies are usually made on a low budget by unknown directors and the actorsproduction if it has the necessary funding starring are usually also unknown. They areand distribution.’’ - usually also known more from word of mouth.http://en.wikipedia.org/wiki/Independent_fi Some independent movies have becomelm mainstream and very popular...
TARGET AUDIENCEIn order for the IFT to be able to mainstream their movies, they have to find the right target audience to aim their movie at. We have established the target audience for the IFT: •Age: Promoters 21+, 15-21 Young Film Makers, Older People For Entertainment Purposes. •Income/Class: Middle Class/Working Class •Interests: Movies, Music, Celebrity Life. Interested In Media, Production, Film Making, Documentaries, Educatio nal Movies, Old Movies •Lifestyle: Enjoy Going To Cinemas, Researching New
Unique Selling PointThe Unique Selling Point is that this charity offers people the opportunity to make their own short films. Where they would not usually get the opportunity. It is also appealing to any person who is an appreciator of film; we exploit iconic images of the stars of the past (Marilyn Monroe, etc.) to grab attention.
We have been asked to design products for two short films made by the IFT. In the following slides we will be discussing the films as well as showing our initial ideas to you.
WHAT WE WERE ASKED TO DO…The IFT asked us to design five products, for the two films they have chosen:• DVD sleeve cover• DVD disk cover• Raffle tickets• Poster IN THE FOLLOWING SLIDES• Radio commercial WE ARE GOING TO PRESENT EVIDENCE OF OUR RESEARCH AND THE DESIGNS OF OUR WORK..
SCHOOL IN A BOX• The project ‘School in a box’ consisted of two short films made by the students of Stoke Newington School. The film presents two short stories of the lifes of a couple of teenagers.• After watching the full film (http://www.youtube.com/watch?v=gw0- gTFfOdg&feature=related) you will know that it was made for entertainment and educational purposes.• The aim of the film ‘School in a box’ is to give people that would not usuallt get the chance, an opportunity to tell short stories using film
‘SCHOOL IN A BOX’ THE NEXT COUPLE OFSLIDES WILL INTRODUCE OUR DESIGNS FOR THE ‘SCHOOL IN A BOX’ PROJECT
VISION SHORTS• The project ‘Vision Shorts’ consisted of two short films made by a number of people with mental illnesses. The film presents s number of topics which are smoking, telephonic conversations and some animation. The film was made to show the audience that even less fortunate people can be taken seriously and showing us their skills.• You can watch the full film on YouTube, part one: http://www.youtube.com/watch?v=tSGJqrmWTjI&feature=p layer_embedded / part two: http://www.youtube.com/watch?v=eRYHpt_cEoo&feature=r elated• The aim of ‘Vision Shorts’ was to help people with mental health problems share a short story using film.
‘VISION SHORTS’ THE NEXT COUPLE OF SLIDES WILL INTRODUCE OUR DESIGNS FOR THE‘VISION SHORTS’ PROJECT