SlideShare a Scribd company logo
pebb.ly
 campaign
November 2009
a cloud
pebb.ly
 campaign
            =   marketing
                platform
Send messages and understand the response.
Send messages and understand the response.


     SMS
Send messages and understand the response.


                 Keywords
Send messages and understand the response.
marketing is about                response.
                         Hype
                                    Conversion

                        Action
                     Sale
                     Attendance
                                  Information
send and/or receive
“Kobe, Lebrone or
D. Wade in 2010?”
       -415 444 5566

                       SMS   customers
“Kobe, Lebrone or              D Wade
D. Wade in 2010?”
       -415 444 5566




                       (SMS)

                  responses
understood
responses
saved
understood
responses
interactive
   saved
understood
responses
at scale
interactive
   saved
understood
responses
real time
  at scale
interactive
   saved
understood
responses
real time
SMS Gateways = Solutions
2 minutes
pebb.ly
    campaign



campaign.pebb.ly
pebb.lycampaign



campaign.pebb.ly




   creative commons copyright 2010 pebb.ly

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Presentation Telphony Camp

Editor's Notes

  1. I want to tell you about pebb.ly campaign. But first how did we get here. In Nov 28th 1. Story -> Team 2. Need -> What does it do 3. Market ->Examples 4. Competitors -> Special sauce 5. Close -> price
  2. 1. Story -> Team Startup Weekend Team Pebb.ly Finished product
  3. 2. Need -> What does it do No easy way to use this really popular communications medium to provide information. Solution: is a way to send messages and receive them from lots of people. So what is this?
  4. This is the core of the product. specifically that means..
  5. Responses are key SMS is about resonse!
  6. so is marketing! Continuous, always on, engagement! How does it work
  7. First off peb.ly
  8. For example -> Send SMS messages (like a ?) and...
  9. gets response. clarify -> Either/or! So about a month ago we started to think about this send and respond.
  10. Just like a website or IVR (as you know in telephony)
  11. Already happening on Twitter and Facebook. 3. Market ->Examples we saw this in the real world: Entertainment Broadcast: -American Idol survey: -Ordering Pizza (papa johns) Party promotions: sms Polling: Precision polling polleverywhere (SMS) -Customer surveys (BOA)
  12. 4. Competitors -> Special sauce What we had before: you build campaigns. Build is the wrong word. Start Up Costs$3,995 Ongoing Monthly Costs$1,500 .05
  13. Set up your first interactive campaign in ...
  14. Thats pebb.ly campaign a Campaign Marketing Platform !
  15. Speed, #leanstartup: Ad techs, pebb.ly Textmate.com: Andy Abranhsom, Communicana (telephony), Larry lesser, PR tool company (San francisco), PR tool, Plug and play. SWAT: Background who we are, Investor presentation, audience. Audience: Size (100): TMC: (telephony marketing Company) ITexpo: Startup camp: Guru, entrepreneurs,start: Financials: Financials, teams, product, pain, market, opportunity, business models: Define the telephony space: Voip, networking, component: Who are we going after: Bank line, Pitch: disruptive #leanstartup, Disruptive, RapidGrowth, Meaning from words isn’t, first out of gate. Goats: Enterprise heavy: Virtual PBX??? Real time -> to SMS: Mobile -> data Mobile: if by phone: