WNESS TV is a new wellness TV channel launching in Bulgaria. It will be the first professionally produced wellness TV channel globally. The wellness industry is large and growing rapidly, outpacing pharmaceuticals. WNESS TV aims to capitalize on this opportunity by providing positive wellness content across TV, online, and mobile platforms. It is led by an experienced TV executive and supported by a finance expert. The new channel will feature various original wellness shows covering topics like yoga, fitness, beauty, and health to attract an audience that is proactive about wellness and has above average income.
2. Presently, there are very few professionally run
wellness focused TV channels in the world.
WNESSTV has an unique opportunity to grow
quickly in this space
The first Wellness TV channel: WNESS TV is designed to
reply on the current customers demand and to add more
value to it’s partners
The Global Wellness Industry is estimated at
c.$3.4 trillion, which is 3x bigger than the
Pharmaceutical industry and is growing at 6%
per annum
The Wellness industry customers are proactive
decision-makers of higher quality than the
average, including higher income and spending
power
WNESS TV is the first wellness TV channel who
could successfully reply on demand for positive
and useful content
WNESS TV is lead by a CEO who is highly
experienced in TV production and is supported
by quality CFO
WNESS TV is currently distributed to over 20
biggest cable operators in Bulgaria, no doubt it
have great coverage already
The new programming schedule is also
designed to widen the audience and attract more
viewers looking for positive and useful content
The Wellness industry is characterised by
proactive customer approaches to health
management and it’s fuelled by the failings of
the traditional passive Medical paradigm
14 new own produced shows, who will
differentiate WNESSTV from the other TV
channels
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3. Trailer: https://youtu.be/IWQIPFLjRgI
WNESS TV is the first wellness TV channel who could be
launched successfully reply on the demand for positive and useful
content
Website: www.wnesstv.com
✓Physical exercises
✓Beauty
✓Yoga
✓Pilates
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✓New wellness ideas
✓Positivity
✓Practical advice
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WNESS TV is currently distributed to more than 20 largest Cable
operators in Bulgaria, no doubt it have great coverage already
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5. HD TV CHANNEL
WNESS TV - Ежедневни предавания
Сутрешна Йога - всеки ден от 6.00 и 8.00
Сутрешен Фитнес - всеки ден от 7.00 и 9.00
Вечерна Йога - всяка вечер от 19.00
Йога за бременни - всеки ден от 10.00 и 14.00
6. HD TV CHANNEL
“По стъпките на красотата” с Надя Павлова - ежеседмично предаване
представящо различни разкрасителни процедури като основна гледна
точка е Вътрешното здраве и красота.
7. HD TV CHANNEL
Бързи съвети с Ива Атансова
Ежеседмично предаване със съвети за ефектна прическа или грим
https://youtu.be/uljM7ZwWWEk
https://www.facebook.com/BestModeloftheWorld/videos/vb.1494280924212538/1519373555036608/?type=2&theater&__mref=message_b
ubble
8. HD TV CHANNEL
Face Lifting Food - Cooking show
Face lifting food - https://vimeopro.com/meadowmedia/face-lifting-food/video/142755074
26 x 30min episodes
3 times a week
4 fast runs
3 reruns
over 300 runs
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Current Programming Schedule
Mon Tue Wed Thu Fri Sat Sun
6.00 Morning Yoga Morning
Yoga
Morning
Fitness
7.00
Morning Fitness
Morning
Yoga
Morning
Fitness
8.00 Morning Yoga Morning
Yoga
Morning
Fitness
9.00
Morning Fitness
Morning
Fitness
Pilates
10.00 Yoga for pregnancy Yoga for pregnancy
11.00
Cardio exercises
Cardio
exercises
Perfect bikini
Body
12.00
Total Body Shape
Cardio
exercises
Perfect bikini
Body
18.00
Total Body Shape - Dance/Pilates
Total Body
Shape -
Dance/Pilate
s
Total Body
Shape -
Dance/Pilates
19.00 Evening Yoga
20.00
Cardio exercises
Perfect
bikini Body
Cardio
exercises
21.00 Perfect bikini Body Perfect
bikini Body
Cardio
exercises
22.00
Yoga repeat /morning episode/
Total Body Shape -
Dance/Pilates
23.00
Fitness repetition /morning episode/
Fitness repetition /morning
episode/
The new programming schedule is also designed to widen the
audience and attract more viewers looking for positive and useful
content
New Programming Schedule
Mon Tue Wed Thu Fri Sat Sun
6.00 Morning Yoga Morning
Yoga
Morning
Fitness
7.00
Morning Fitness
Total Body
fit
Total Body
fit
8.00 Morning Yoga Morning
Yoga
Morning
Fitness
9.00
Morning Fitness
Morning
Fitness
Pilates
10.00 Yoga for pregnancy Yoga for pregnancy
11.00 Pre-natal,
Pregnancy
show
Total
Body fit
Cardio
exercises
Pre-natal,
Pregnancy
show
Cardio
exercises
Healthy&gre
een
Pre-natal,
Pregnancy
show
12.00 On track of
beauty
Healthy&
greeen
Alpha
male/
female
On track of
beauty
Supplement
show
Men’s
health
Alpha male/
female
18.00
Total Body
Shape -
Dance/Pilates
Total
Body fit Cardio
exercises
Total Body
fit Cardio
exercises
Total Body
Shape -
Dance/Pilate
s
Total Body
fit
19.00 Evening Yoga
20.00
Cooking show
Supplement
show
Cooking
show
21.00 On track of
beauty
Perfect
bikini
Body
Alpha
male/
female
On track of
beauty
Pre-natal,
Pregnancy
show
Perfect
bikini Body
Healthy &
Green
22.00 Beyond the
limitations Yoga
repeat
Men’s
health
Beyond the
limitations
Alpha male/
female
Total Body
Shape -
Dance/Pilate
s
Beyond the
limitations
23.00
TV series
Pre-natal,
Pregnancy
show
Yacht show
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10. We are planning the production of 14 own original
programmes, who will completely differentiate WNESSTV
from the other TV channels
No. Own Show Production Description
1 Beyond the Limitations A twice weekly talk show, exploring the human potential
2 On the Tracks of Beauty A weekly show, exploring the concept of beauty in all of this manifestations
3 Wellness Traveler A weekly tourism show, showcasing great wellness destinations, resorts and hotels
4 Alpha Male/ Female A weekly show, exploring the healthy relationships between men and women
5 Which Supplement? A weekly show with a focus on food supplements education
6 Yoga Travellers
A seasonal show about a couple which travels around the world to different, wild
and exotic destinations. The focus will be on spirituality, inspiration and meditation
7 Morning Yoga / Evening Yoga A daily show about yoga
8 Pilates Daily A daily show about pilates
9 Total Body Fit A trice weekly show about total body fitness
10 Cooking Show A daily show for cooking with focus on healthy, vegetarian or vegan cuisine
11 Yacht/Gadgets/Cars Show A seasonal show with a focus on wellness
12 Healthy & Green & Female A weekly talk show
13 Men’s Health A weekly show with focus on men’s health
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Pre-natal, Pregnancy and Early
Childhood
A weekly show
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11. The Wellness industry is characterized by proactive customer
approaches to health management and its growth is fuelled by
the failings2 of the traditional Medical Paradigm
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The Wellness Continuum1
Poor
Health
Optimal State
of Wellbeing
Source: 1. Global Wellness Institute - The Global Wellness Tourism Economy; 2. Those failings are (i) Increasingly older and unhealthy people,
(ii) Failing medical systems, and (iii) Globalisation and connection (SRI International - Spas and the Global Wellness Market
CHOICESCHOICES
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12. The Global Wellness Industry is estimated at c3.4 trillion
and it’s growing at 6% p.a.
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✓The global Wellness Industry is
estimated at more than $3
trillion, which is 3x bigger than
the global Pharmaceutical
Industry1
✓It is estimated to grow at 6%
per annum between 2016 and
20202, which is 2x faster than
the world GDP as forecast by
the World Bank3
Source: 1. Global Wellness Institute; 2. RNR Market Research - Global Health and Wellness Market 2016-2020; Technavio - Global Health and
Wellness Market 2016-2020; 3. World Bank - http://www.worldbank.org/en/publication/global-economic-prospects
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13. Presently, there are very few professionally run wellness focused TV
channels in the world. WNESSTV has an unique opportunity to grow
quickly in this space
Sources of
Competitive
Advantage
First Mover
Professiona
l Content
Fresh New
Faces and
Stars
✓Due to lack of competition, there is an opportunity to
grow quickly in this market, initially in Bulgaria and
Romania
✓There is a distinctive lack of professionally produced
wellness content, despite the large amount of amateur
material on the web
✓There is an opportunity to create fresh new faces and
stars, epitomising the growth in wellness, healthy
lifestyles choices and personal growth
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Multi-
Channel
Platform
✓Most of the wellness content can currently be found
on the web only. Integrating TV, web, and mobile will
create distribution scale advantage
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The Wellness industry customers are proactive decision-makers of
higher quality than the average, including higher income and spending
power
✓Taking a preventive and proactive
approach to their health
✓Seeking whole and ‘real’ foods
while avoiding ‘bad’ foods
✓Exercising for health, mental and
spiritual balance
✓Being concerned about the
environment
✓Being more active on the social
networks than the average
consumer
✓Having household income and
spend higher than the average
consumer
Source: 1. Global Wellness Institute - The Global Wellness Tourism Economy 2013-2014
The Wellness Customers are …
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15. WNESS TV is lead by a CEO who is highly experienced in
TV production and is supported by quality CFO
Ivan Todorov
Founder & CEO
Emil Ivanov
CFO (on consultation basis)
✓15 years of international TV production
experience at Nova TV
✓Deep knowledge of the TV market in Bulgaria
and Pay TV market in the Balkans and Sub-
Saharan Africa
✓As Head of Own Production delivered:
- Big Brother
- Star Academy
- Na Kafe… and many more
✓Started up Nova Plus channel and headed up
sales, distribution and technical operation
✓International experience includes:
- Set-up own productions for MTG in Africa
- Co-founder of ACTV - DTH platform
- TV content consultant for Platinum Plus -
DTH platform in Nigeria
✓Executive MBA at HULT International
Business school - London (2014)
✓20 years experience in Banking and Finance
✓Extensive international experience in the UK
✓Previous employers include:
- PricewaterhouseCoopers (BG)
- Barclays Bank PLC (UK)
- Central Trust PLC
- Permanent TSB Bank (Ireland)
✓Currently, member of the Executive
Committee and Director of Strategy, Planning
and Investor Relations at Permanent TSB
Bank (Ireland)
✓Fellow of the Association of Chartered
Certified Accountants (1998)
✓MBA from INSEAD (2000)
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16. Thank you for your attention
Ivan Todorov
ivan@wnesstv.com
+359 887 616 445
