This document presents a segmentation model developed by EMC Cultuuronderzoeken to help cultural organizations in the Rotterdam area more effectively market to their audiences. The model divides the target population into 9 audience segments based on demographic, socioeconomic, and behavioral data. It shows the relative size and characteristics of each segment as well as their current and potential interest in different cultural genres. Implementing a segmentation approach allows organizations to better understand their audiences and tailor their programming, marketing, and fundraising to different segments.
This document provides an overview of teenage market segmentation. It begins by defining segmentation and the standardization versus adaptation approaches. It then discusses defining the teenage years globally. Teenagers are divided into segments based on interests like socially driven, diversely motivated, socially introverted, and sports oriented. While teens share some universal interests, their tastes differ by country requiring adaptation over standardization. Examples are given on USA, Brazilian, Chinese, Thai, and Indian teenagers. The document also examines whether Beijing teens emulate New York teens using Hofstede's cultural dimensions to distinguish differences in individualism and other factors between Asian and American teenagers.
This document provides information on various types of embroidery techniques found in Asia, including mirror work, soof embroidery, kharek embroidery, pakko embroidery, rabari embroidery, jats embroidery, and mutwas embroidery. The summary highlights that these embroidery styles originate from communities in places like Gujarat, Rajasthan, Sindh, and Kutch and involve the use of mirrors, geometric patterns, and motifs inspired by nature, mythology, and daily life. The embroidery is used to create various products like clothes, bags, caps, and home decor items.
Samsung and LG employ different segmentation, targeting, and positioning strategies. Samsung follows behavioral segmentation and targets tech-savvy customers globally while also catering to masses. It positions itself as providing more features at reasonable prices compared to competitors. LG follows geographic segmentation, targets consumers aged 13-18, and positions itself using a differentiation strategy providing user-friendly products.
The first of The Audience Agency's nationwide Insight Events took place in London in December 2015.
With over 21 million transactions and 125,000 surveys, The Audience Agency’s Audience Finder is the largest cultural dataset in the world. But what does it tell us about our audiences?
This event for cultural organisations, large and small, publicly funded and West End, delved deeper into the behaviour of London audiences focusing on the key segments: Metroculturals and Kaleidoscope Creativity. Using data gathered from across London’s arts organisations and museums, we took a detailed look at frequency, lower attendance and digital engagement.
Audiences in London are busy: in and out of museums, going to their local arts centre, travelling to the West End and more. The more we know about what people are doing and what decisions they are making, the more we can increase the return on our investment of effort. Download a copy of the presentation below to find out more. Download
The document discusses Huddersfield's cultural policy transformation over 25 years that centered around creativity and grassroots participation. It outlines the initiatives taken, including decentralizing control to local partners, supporting creative production and industries, and establishing a "creative town" with managed workspaces and training. The initiatives succeeded in halting population decline and stimulating above average creative industry growth. The document also covers cultural policy dilemmas around balancing social, economic and management priorities and the characteristics of a creative city under domains like talent, place identity and quality of life.
The document provides information on digital trends and platforms like Facebook and Twitter. It analyzes Facebook user statistics like photo uploads and app installations. It also summarizes Twitter usage data and highlights case studies. The document then discusses using mobile phones for location-based arts experiences and global image recognition with Google Goggles. Finally, it outlines a strategy sketch exercise and prompts for campaign planning focused on audience segmentation, platforms, and creating a SMART action plan.
Benchmarking the Creative Economy, 2013 Economic Revitalization Conferencemoniesonhealth
This document summarizes benchmarking research on the creative economy in rural Ontario communities. It examines the creative class, industries, and assets of 5 focus communities from 5 different regions of Ontario. The findings provide a framework for any rural community to assess their creative economy by comparing occupational data, talent, technology, and quality of life factors to peer regions. The methodology allows any community not specifically included to conduct a similar analysis to identify strengths, weaknesses, and opportunities in their local creative economy.
The document summarizes a presentation about the 1001 Stories website, which allows users to share stories and pictures about cultural heritage sites in Denmark. Some key points:
- 1001 Stories aims to engage young people and locals to share their experiences of cultural sites outside museums, using a social media approach.
- Over 30,000 monthly users contribute content like stories, pictures, comments and tags for over 500 cultural places in Denmark.
- A marketing campaign promoted the site through various media outlets and partnerships with other cultural organizations.
- Social media has led to a shift where communication is more collaborative versus hierarchical, and where companies openly share information.
- While social media provides opportunities for more democratic cultural sharing, maintaining engagement requires ongoing effort
This document provides an overview of teenage market segmentation. It begins by defining segmentation and the standardization versus adaptation approaches. It then discusses defining the teenage years globally. Teenagers are divided into segments based on interests like socially driven, diversely motivated, socially introverted, and sports oriented. While teens share some universal interests, their tastes differ by country requiring adaptation over standardization. Examples are given on USA, Brazilian, Chinese, Thai, and Indian teenagers. The document also examines whether Beijing teens emulate New York teens using Hofstede's cultural dimensions to distinguish differences in individualism and other factors between Asian and American teenagers.
This document provides information on various types of embroidery techniques found in Asia, including mirror work, soof embroidery, kharek embroidery, pakko embroidery, rabari embroidery, jats embroidery, and mutwas embroidery. The summary highlights that these embroidery styles originate from communities in places like Gujarat, Rajasthan, Sindh, and Kutch and involve the use of mirrors, geometric patterns, and motifs inspired by nature, mythology, and daily life. The embroidery is used to create various products like clothes, bags, caps, and home decor items.
Samsung and LG employ different segmentation, targeting, and positioning strategies. Samsung follows behavioral segmentation and targets tech-savvy customers globally while also catering to masses. It positions itself as providing more features at reasonable prices compared to competitors. LG follows geographic segmentation, targets consumers aged 13-18, and positions itself using a differentiation strategy providing user-friendly products.
The first of The Audience Agency's nationwide Insight Events took place in London in December 2015.
With over 21 million transactions and 125,000 surveys, The Audience Agency’s Audience Finder is the largest cultural dataset in the world. But what does it tell us about our audiences?
This event for cultural organisations, large and small, publicly funded and West End, delved deeper into the behaviour of London audiences focusing on the key segments: Metroculturals and Kaleidoscope Creativity. Using data gathered from across London’s arts organisations and museums, we took a detailed look at frequency, lower attendance and digital engagement.
Audiences in London are busy: in and out of museums, going to their local arts centre, travelling to the West End and more. The more we know about what people are doing and what decisions they are making, the more we can increase the return on our investment of effort. Download a copy of the presentation below to find out more. Download
The document discusses Huddersfield's cultural policy transformation over 25 years that centered around creativity and grassroots participation. It outlines the initiatives taken, including decentralizing control to local partners, supporting creative production and industries, and establishing a "creative town" with managed workspaces and training. The initiatives succeeded in halting population decline and stimulating above average creative industry growth. The document also covers cultural policy dilemmas around balancing social, economic and management priorities and the characteristics of a creative city under domains like talent, place identity and quality of life.
The document provides information on digital trends and platforms like Facebook and Twitter. It analyzes Facebook user statistics like photo uploads and app installations. It also summarizes Twitter usage data and highlights case studies. The document then discusses using mobile phones for location-based arts experiences and global image recognition with Google Goggles. Finally, it outlines a strategy sketch exercise and prompts for campaign planning focused on audience segmentation, platforms, and creating a SMART action plan.
Benchmarking the Creative Economy, 2013 Economic Revitalization Conferencemoniesonhealth
This document summarizes benchmarking research on the creative economy in rural Ontario communities. It examines the creative class, industries, and assets of 5 focus communities from 5 different regions of Ontario. The findings provide a framework for any rural community to assess their creative economy by comparing occupational data, talent, technology, and quality of life factors to peer regions. The methodology allows any community not specifically included to conduct a similar analysis to identify strengths, weaknesses, and opportunities in their local creative economy.
The document summarizes a presentation about the 1001 Stories website, which allows users to share stories and pictures about cultural heritage sites in Denmark. Some key points:
- 1001 Stories aims to engage young people and locals to share their experiences of cultural sites outside museums, using a social media approach.
- Over 30,000 monthly users contribute content like stories, pictures, comments and tags for over 500 cultural places in Denmark.
- A marketing campaign promoted the site through various media outlets and partnerships with other cultural organizations.
- Social media has led to a shift where communication is more collaborative versus hierarchical, and where companies openly share information.
- While social media provides opportunities for more democratic cultural sharing, maintaining engagement requires ongoing effort
YOCard is a free postcard advertising brand in the Philippines that provides businesses a unique way to advertise by distributing creative postcards through racks in public locations like cafes, gyms, and stores. The postcards are intended to be collected voluntarily by consumers and are an effective promotional tool, with research finding that postcards are shared with others, websites and events are visited from codes on the postcards, and advocacy messages are supported. YOCard provides businesses opportunities for branding, visibility, and interactive advertising through their distribution of free postcards.
MIXX 2013: Environics "A Changing Consumer Base"IAB Canada
This presentation highlights key Canadian demographic trends. Presented by Dr. Doug Norris, Senior Vice President at Environics in March 2013 as part of IAB Canada's MIXX Conference.
The first slide is a video from Jan Kestle, President & Founder of Environics. This may not play for viewers within SlideShare so forward through to the following slides for the data Environics compiled for this presentation.
Toolkit lifestyle profiles: view on culture - Davy de Laeter | congres podium...Promotie Podiumkunsten
In 2003 and 2009 a large-scale screening for the leisure participation of Fleming was conducted in Flanders. Further doctoral research on these datasets presented a number of lifestyle profiles of the Flemish participants. We at Flanders CultuurNet went to work with the findings from these studies in order to make them suitable in the practice of promoting participation. This resulted in a strategic toolkit ‘view on culture’ that allows the user of the toolkit to create an action plan to attract more potential participants in 5 steps *, taking into account their tastes, preferences and thresholds. The toolkit concludes with a series of references that will lead to the improvements needed which surfaced following the 5 steps (amongst others communications, supply, multiculturalism, accessibility, family friendliness etc. ...).
This session introduces you to the five steps that the user of the toolkit follows and you'll get an interactive taste of some of the methodologies and models.
* (1) lifestyle profiles, (2) lifestyle profiles in your population /audience, (3) your growth groups, (4) the barriers and how to tackle them, (5) Action Plan.
www.congrespodiumkunsten.nl
Digital Engagement, Challenging Histories - Dr James Stark; University Academ...RCAHMW
Mae datblygiadau diweddar ym maes offer ymgysylltu digidol wedi creu amgylchedd grymus ar gyfer ail-ddehongli treftadaeth. O ymchwil hanesyddol mynediad agored i gasgliadau wedi’u digido amgueddfeydd ac archifdai, erbyn hyn mae gan ymchwilwyr, grwpiau cymunedol a sefydliadau treftadaeth doreth o adnoddau gwreiddiol, a oedd yn anodd eu cyrraedd gynt, y gallant eu cyrchu drwy wefannau, catalogau a safleoedd trydydd parti. Un newydd-ddyfodiad i’r farchnad brysur hon yw Yarn, llwyfan adrodd storïau digidol sy’n dwyn ynghyd gasgliadau amgueddfeydd ac archifdai ac archifau a deunyddiau hanesyddol y defnyddwyr eu hunain.
Recent developments in digital engagement tools have created a dynamic environment for the reinterpretation of heritage. From open access historical research to digitised museum and archive collections, researchers, community groups and heritage organisations are now blessed with an abundance of previously hard-to-reach primary resources, accessible through websites, catalogues and third party sites. One relative newcomer in this busy marketplace is Yarn, a digital storytelling platform designed to bring the collections of museums and archives together with users’ own archives and historic materials.
This document summarizes a webinar presented by TRG on developing donor relationships across generations. TRG's research analyzed over 50 million patron behaviors and demographic data from 16 organizations to understand trends in arts patronage. Younger households currently make up 42% of the US population but only 17% of donor households. Different generations tend to peak in arts participation and donation at different life stages. Understanding these generational differences can help organizations better target, cultivate, and retain patrons over their lifetimes to build a loyal donor base.
The writing equipment we use plays a role in shaping our thoughts. Friedrich Nietzsche recognized that the tools we use for writing and communication can influence the way we think.
Amy Mather will share how she is using contextual outreach to connect with the patrons at Omaha Public Library. Imagine that you are flipping through a magazine and you pause at an advertisement-now pause and think about why. That advertisement means something to you. In order to effectively market library services, we need to figure out how we create those pauses. The pauses or "connections" are created when we listen to our patrons and figure out how to market our collections and services to them.
NCompass Live - May 23, 2012.
OpenEdition, a european webplatform for the humanitiesDHI_Paris
Presentation "OpenEdition, a european webplatform for human and social sciences: journals, books, events and blogs" by Marin Dacos at the Historikertag in Mainz, 26.9.2012
Will the art of fundraising and community engagement change as we move out of the Information Age and into the Age of Transformation? What are the generational differences between the 'Adopters' (Matures, Boomers, GenX) and the 'Transformers' (GenY, GenZ, Alpha)? Presented by Lee Fox for the Getty Leadership Institute on June 11th, 2014, the biggest take-away is that just like any other non-profit or community organization, museums have to focus on communicating "impact" in order to ensure they are able to grow their charitable donations.
The document outlines a 6 month action plan to renovate the Lillian Marrero Branch Library located in a neighborhood with a median household income of $19,048 and population that is 57.88% Hispanic. It analyzes the demographic data and educational attainment of the local population, describes previous renovations from 1997, and provides strategies and an inventory of changes needed to makeover the library's collections, floor plan, programs, services, staff training, and marketing/outreach efforts to better serve the culturally diverse Latino community.
DC Vibrant Streets Toolkit: Overview and Applicability to Fairfax RevitalizationFairfax County
This document provides an overview of the DC Vibrant Streets Toolkit and its applicability to revitalizing retail areas in Fairfax, Virginia. It defines what makes a street vibrant, analyzes case studies of successful vibrant streets, and outlines the toolkit's process for assessing neighborhoods and supporting the development of a retail strategy. The toolkit aims to provide tools to create vibrant streets in any community through workshops, webinars and research on best practices from different types of areas. It argues that vibrant retail centers are now expected and can positively impact communities by fostering identity and investment.
This document provides information about free postcards called "freecards" that are distributed through racks in public buildings by advertising firms. It discusses how freecards work as an advertising medium, noting that consumers voluntarily take the postcards in a relaxed environment. The document then provides examples of companies and organizations that have used freecards for advocacy, consumer products, media, music, and other purposes. It also shares data on freecard demographics and consumer behaviors. Overall, the document promotes freecards as an effective low-cost advertising medium.
This document discusses the field of ethnography and its application to business. It defines ethnography as the study of cultures through immersing oneself in people's everyday experiences. Ethnography provides deep insights into how consumers view and experience brands, products, and services. It shifts the focus from needs to exploring the cultural meanings and social practices associated with objects. The document outlines ethnographic research methodologies and provides case studies of how ethnography has helped companies better understand consumer motivations and design more meaningful product experiences.
David zabiega Govanhill Community Development TrustThomas Jézéquel
Govanhill is a diverse neighborhood in Glasgow with high population density and deprivation. It has experienced waves of migration including Irish, Jewish, Italian, South Asian, and more recently Eastern European migrants like Slovakian and Romanian Roma people. This has led to overcrowding, environmental issues, and some community tensions. However, Govanhill has also formed partnerships to address challenges like education, employment, health, housing and racism through local voluntary organizations and government programs. The future aims to continue supporting partnership efforts and responding to local needs through sustainable initiatives and European funding opportunities.
The document discusses the evolving roles of arts organizations and cultural managers. It argues that arts marketing should focus on "making more meaning" rather than "making more money" by engaging audiences with complex ideas and intellectual/spiritual stimulation. It also describes how arts organizations, artists' work, audiences, and cultural policies are changing, requiring arts managers to take on relationships management and ensure accessibility through online platforms and international collaborations. Mobility of artworks and artists is important for exposing different cultures and viewpoints.
The document presents four scenarios for how work in the Netherlands may change by 2040:
1) Talent Towns - Communication technology leads to specialization of tasks and global knowledge exchange, with people working as specialists in small cities.
2) Cosmopolitan Centers - Cities cluster specialized activity in science-based fields like biotech and nanotech through a global division of tasks.
3) Egalitarian Ecologies - Information technology leads to generalization of tasks performed by workers in medium-sized cities catering to local demand.
4) Metropolitan Markets - Breakthroughs in biotech and nanotech drive large firms and research centers to concentrate in metropolises, increasing income inequality
This document summarizes a presentation about using local census data to conduct neighborhood-level research in Canada. It discusses two examples: a pilot atlas of homelessness risk that mapped census data at the neighborhood level for three cities, and the Community Social Data Strategy, which provides municipalities and non-profits access to census and other data to understand social trends in their communities. The presentation argues that neighborhood-level research is important but difficult due to limitations of available data sources and organizational mandates. It shows examples of how the atlas and data strategy projects have overcome these challenges to map indicators like income, housing, and donations at small geographic levels.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
YOCard is a free postcard advertising brand in the Philippines that provides businesses a unique way to advertise by distributing creative postcards through racks in public locations like cafes, gyms, and stores. The postcards are intended to be collected voluntarily by consumers and are an effective promotional tool, with research finding that postcards are shared with others, websites and events are visited from codes on the postcards, and advocacy messages are supported. YOCard provides businesses opportunities for branding, visibility, and interactive advertising through their distribution of free postcards.
MIXX 2013: Environics "A Changing Consumer Base"IAB Canada
This presentation highlights key Canadian demographic trends. Presented by Dr. Doug Norris, Senior Vice President at Environics in March 2013 as part of IAB Canada's MIXX Conference.
The first slide is a video from Jan Kestle, President & Founder of Environics. This may not play for viewers within SlideShare so forward through to the following slides for the data Environics compiled for this presentation.
Toolkit lifestyle profiles: view on culture - Davy de Laeter | congres podium...Promotie Podiumkunsten
In 2003 and 2009 a large-scale screening for the leisure participation of Fleming was conducted in Flanders. Further doctoral research on these datasets presented a number of lifestyle profiles of the Flemish participants. We at Flanders CultuurNet went to work with the findings from these studies in order to make them suitable in the practice of promoting participation. This resulted in a strategic toolkit ‘view on culture’ that allows the user of the toolkit to create an action plan to attract more potential participants in 5 steps *, taking into account their tastes, preferences and thresholds. The toolkit concludes with a series of references that will lead to the improvements needed which surfaced following the 5 steps (amongst others communications, supply, multiculturalism, accessibility, family friendliness etc. ...).
This session introduces you to the five steps that the user of the toolkit follows and you'll get an interactive taste of some of the methodologies and models.
* (1) lifestyle profiles, (2) lifestyle profiles in your population /audience, (3) your growth groups, (4) the barriers and how to tackle them, (5) Action Plan.
www.congrespodiumkunsten.nl
Digital Engagement, Challenging Histories - Dr James Stark; University Academ...RCAHMW
Mae datblygiadau diweddar ym maes offer ymgysylltu digidol wedi creu amgylchedd grymus ar gyfer ail-ddehongli treftadaeth. O ymchwil hanesyddol mynediad agored i gasgliadau wedi’u digido amgueddfeydd ac archifdai, erbyn hyn mae gan ymchwilwyr, grwpiau cymunedol a sefydliadau treftadaeth doreth o adnoddau gwreiddiol, a oedd yn anodd eu cyrraedd gynt, y gallant eu cyrchu drwy wefannau, catalogau a safleoedd trydydd parti. Un newydd-ddyfodiad i’r farchnad brysur hon yw Yarn, llwyfan adrodd storïau digidol sy’n dwyn ynghyd gasgliadau amgueddfeydd ac archifdai ac archifau a deunyddiau hanesyddol y defnyddwyr eu hunain.
Recent developments in digital engagement tools have created a dynamic environment for the reinterpretation of heritage. From open access historical research to digitised museum and archive collections, researchers, community groups and heritage organisations are now blessed with an abundance of previously hard-to-reach primary resources, accessible through websites, catalogues and third party sites. One relative newcomer in this busy marketplace is Yarn, a digital storytelling platform designed to bring the collections of museums and archives together with users’ own archives and historic materials.
This document summarizes a webinar presented by TRG on developing donor relationships across generations. TRG's research analyzed over 50 million patron behaviors and demographic data from 16 organizations to understand trends in arts patronage. Younger households currently make up 42% of the US population but only 17% of donor households. Different generations tend to peak in arts participation and donation at different life stages. Understanding these generational differences can help organizations better target, cultivate, and retain patrons over their lifetimes to build a loyal donor base.
The writing equipment we use plays a role in shaping our thoughts. Friedrich Nietzsche recognized that the tools we use for writing and communication can influence the way we think.
Amy Mather will share how she is using contextual outreach to connect with the patrons at Omaha Public Library. Imagine that you are flipping through a magazine and you pause at an advertisement-now pause and think about why. That advertisement means something to you. In order to effectively market library services, we need to figure out how we create those pauses. The pauses or "connections" are created when we listen to our patrons and figure out how to market our collections and services to them.
NCompass Live - May 23, 2012.
OpenEdition, a european webplatform for the humanitiesDHI_Paris
Presentation "OpenEdition, a european webplatform for human and social sciences: journals, books, events and blogs" by Marin Dacos at the Historikertag in Mainz, 26.9.2012
Will the art of fundraising and community engagement change as we move out of the Information Age and into the Age of Transformation? What are the generational differences between the 'Adopters' (Matures, Boomers, GenX) and the 'Transformers' (GenY, GenZ, Alpha)? Presented by Lee Fox for the Getty Leadership Institute on June 11th, 2014, the biggest take-away is that just like any other non-profit or community organization, museums have to focus on communicating "impact" in order to ensure they are able to grow their charitable donations.
The document outlines a 6 month action plan to renovate the Lillian Marrero Branch Library located in a neighborhood with a median household income of $19,048 and population that is 57.88% Hispanic. It analyzes the demographic data and educational attainment of the local population, describes previous renovations from 1997, and provides strategies and an inventory of changes needed to makeover the library's collections, floor plan, programs, services, staff training, and marketing/outreach efforts to better serve the culturally diverse Latino community.
DC Vibrant Streets Toolkit: Overview and Applicability to Fairfax RevitalizationFairfax County
This document provides an overview of the DC Vibrant Streets Toolkit and its applicability to revitalizing retail areas in Fairfax, Virginia. It defines what makes a street vibrant, analyzes case studies of successful vibrant streets, and outlines the toolkit's process for assessing neighborhoods and supporting the development of a retail strategy. The toolkit aims to provide tools to create vibrant streets in any community through workshops, webinars and research on best practices from different types of areas. It argues that vibrant retail centers are now expected and can positively impact communities by fostering identity and investment.
This document provides information about free postcards called "freecards" that are distributed through racks in public buildings by advertising firms. It discusses how freecards work as an advertising medium, noting that consumers voluntarily take the postcards in a relaxed environment. The document then provides examples of companies and organizations that have used freecards for advocacy, consumer products, media, music, and other purposes. It also shares data on freecard demographics and consumer behaviors. Overall, the document promotes freecards as an effective low-cost advertising medium.
This document discusses the field of ethnography and its application to business. It defines ethnography as the study of cultures through immersing oneself in people's everyday experiences. Ethnography provides deep insights into how consumers view and experience brands, products, and services. It shifts the focus from needs to exploring the cultural meanings and social practices associated with objects. The document outlines ethnographic research methodologies and provides case studies of how ethnography has helped companies better understand consumer motivations and design more meaningful product experiences.
David zabiega Govanhill Community Development TrustThomas Jézéquel
Govanhill is a diverse neighborhood in Glasgow with high population density and deprivation. It has experienced waves of migration including Irish, Jewish, Italian, South Asian, and more recently Eastern European migrants like Slovakian and Romanian Roma people. This has led to overcrowding, environmental issues, and some community tensions. However, Govanhill has also formed partnerships to address challenges like education, employment, health, housing and racism through local voluntary organizations and government programs. The future aims to continue supporting partnership efforts and responding to local needs through sustainable initiatives and European funding opportunities.
The document discusses the evolving roles of arts organizations and cultural managers. It argues that arts marketing should focus on "making more meaning" rather than "making more money" by engaging audiences with complex ideas and intellectual/spiritual stimulation. It also describes how arts organizations, artists' work, audiences, and cultural policies are changing, requiring arts managers to take on relationships management and ensure accessibility through online platforms and international collaborations. Mobility of artworks and artists is important for exposing different cultures and viewpoints.
The document presents four scenarios for how work in the Netherlands may change by 2040:
1) Talent Towns - Communication technology leads to specialization of tasks and global knowledge exchange, with people working as specialists in small cities.
2) Cosmopolitan Centers - Cities cluster specialized activity in science-based fields like biotech and nanotech through a global division of tasks.
3) Egalitarian Ecologies - Information technology leads to generalization of tasks performed by workers in medium-sized cities catering to local demand.
4) Metropolitan Markets - Breakthroughs in biotech and nanotech drive large firms and research centers to concentrate in metropolises, increasing income inequality
This document summarizes a presentation about using local census data to conduct neighborhood-level research in Canada. It discusses two examples: a pilot atlas of homelessness risk that mapped census data at the neighborhood level for three cities, and the Community Social Data Strategy, which provides municipalities and non-profits access to census and other data to understand social trends in their communities. The presentation argues that neighborhood-level research is important but difficult due to limitations of available data sources and organizational mandates. It shows examples of how the atlas and data strategy projects have overcome these challenges to map indicators like income, housing, and donations at small geographic levels.
Similar to Presentation segmentation model rf en 30 05-2012 (20)
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
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Presentation segmentation model rf en 30 05-2012
1. The Rotterdam Arts & Culture
Segmentation Model
An effective approach to cultural
marketing in the greater Rotterdam area
2. Subjects
• Who and what is EMC Cultuuronderzoeken?
• In search of an audience…..
• From data to insight
• From insight to action (your bit)
• Questions & comments
3. Willem Wijgers
• General director of EMC Cultuuronderzoeken
before:
• Senior project manager Bureau Promotie Podiumkunsten
• Managing director Vereniging Nederlandse Muziek Ensembles
• Marketing & product manager Vanguard Classics/BMG Classics
4. EMC Cultuuronderzoeken
• Research & consultancy in the cultural sector
– Segmentation
– Customer data analysis
– Qualitative and quantitative research
• Support for implementation and evaluation
– Validation of customer databases
– Creating customer segmentation models
– Facilitating marketing communication
5. Most people:
• Have everything they need
• Have limited spare time
• Have enough budget
• Have 1001 ways to spend it
• Are in search of meaningful experiences
So:
We have to offer them
a relevant proposition
6. What has this got to do with you?
• The importance of relevance:
– Competition on a generic level (time & money)
– Competition in terms of attention (clutter)
• The quality of the proposition:
– Claim time & money for a unique experience
– Combine trust with adventure
• The technical support to deliver it:
– Fix and connect your systems
– Organize the disorganized
8. What is segmentation?
• Philip Kotler:
– ‘To divide the market in groups of customers with
the same preferences in terms of satisfying their
needs
• Segmentation can take place according to:
– Demographics
– Socio-economics
– Life style
– Buying behavior / use of (online) media
9. When to apply segmentation?
• Market and competition lead to it
• Fits in with marketing concept & policy
• Market segments are distinct
• Market segments can be reached
• Affordable to address each of them
10. Why apply segmentation?
• To make an efficient use of resources by:
– Targeting campaigns to promising target groups
– Looking for the appropriate sponsors/funders
– Catering to needs of specific target groups
• To take accountability seriously
– Choosing what not to do (Porter)
• To improve results
– Creating more own income
11. How (not) to apply segmentation?
• Involve everyone (even your boss)
• Invest in generic & flexible ticketing software
• Don’t throw away ‘old’ data
• Collect and regularly validate your data
• Use your own data to start with
• Make it SMART and use a business case
12. What data tell about attendance
• Comparison of five seasons of data
13. What data tell about behaviour
• Cross-over behaviour during 1 theatre season
14. Possible segments
• Heavy users: Culture is self explanatory
• Light users: Cultural activities are an option
• Occasional visitors: Culture by coincidence
• Look-alikes & absentees: prospects & churn
• Stakeholders & shareholders: community at large
16. A segmentation method
• 12.000 characteristics
1 2 3
• Groups & types
• Based on clustering
• demographic
• socio-economic
• life style
A
• urban / rural region
• Homogeneous within clusters
• Heterogeneous between clusters
17. Data sources Experian
uses for Mosaic
Geodan Kadaster
Navteq Dataland
Falkplan Andes RDC
Centraal
Bureau voor de
GIS
Jonge Gezinnen
Statistiek data
Trendbox
Registratie
Registration M&R
Onderzoeks- data
data Developments
enMarket
lifestyle Kamer van
Cherridata research
data Koophandel
TNS Nipo Postnl
GfK Panel KPN Telecom
Services (TOF) NOM Experian
19. Dutch society has changed
1. More single households
2. Traditional way of life disappears
3. More cultural diversity
4. The rich get richer, the poor stay poor
5. Aging of society increases
6. Baby-boomers become pensionados
7. Digital and online are a must
8. Countryside population decreases
9. Lowest social layers disappear
10. Double income has become a necessity
21. Mosaic Household
• Each of the 7,3 million Dutch households belongs to
one of the 14 groups and 50 household types
22. Zipcodes and house numbers
• 12 provinces
• 400 municipalities
• 461.000 zip codes
• from 1000 AA to
9999 ZZ
• separate 6 p zip
code per street
• Together with
number unique
• 7.3 million
households
23. Process of segmentation
Zipcodes + Mosaic database Segmentation:50
house numbers Mosaic types
From database
Dump from minimum 1.000 over & under
ticketing records needed representation in
system catchment area
25. Zip code 2661RA
Waghenaerdreef 42 - Bergschenhoek
Households
Age
<45 45+
Property Rent (23x) (4x) Children No children
(26x) (1x) (15x) (12x)
Education
(3x) (24x)
Secondary Higher
(24x) (3x)
€200k-
€360k
Sales in last At least 1 car 2x average (25x)
Property value 10 years (10x) (27x) >2x average (2x)
27. Target groups for arts & culture
in Greater Rotterdam area
Segmentation:
Zipcodes & Mosaic
50 Mosaic
house numbers database
types
Cultural inst.
Municipal Clustering of
9 target groups
Survey 2011 segmentation
for arts & culture
& responses
28. Some data on the segmentation
• Catchment area: city of
Rotterdam + 15 kilometres
• 672.614 households in area
• 50 venues supplied data
• Data on 152.000 households
• 12 genres were distinguished
• Results municipal leisure
survey 2011 added
• 9 segments clustered +
residual category (7 types)
36. Urban Omnivores
• 40.104 households (6%)
• 18-60 years old, highly educated, starting
or having a prosperous carreer
• Living single or as couples in the city
centre
• Prospects for all cultural genres: museum,
theatre, cabaret, pop music, dance, films,
debates & cultural festivals, archives
• Like to go out for drinks, pub
• Use cultural agendas, posters, brochures,
websites to inform about cultural events
37. High End Culture Vultures
• 45.428 households (7%)
• Age 45-65+, well to do families
• Living in attractive suburbs, spending
time & money on dining and holidays
• Prospects for most cultural genres:
museum, theatre, cabaret, classical
music, dance, films & serious festivals
• Use most of the media for cultural
information but especially radio &
WOM
• Practice a lot of amateur art forms
38. Out Together
• 60.376 households (9%)
• Age 18-40 and 55-65+
• (Started) working, living together with
no children (anymore). They like
daytrips and going out with other
people
• Prospects for pop concerts, cabaret,
shows and musicals
• Don’t have a very strong preference for
internet for cultural information
40. Active families
• 60.068 households (9%)
• Age 25-55, families with children 0-12
years old, living in new housing
development areas and quieter suburbs
• Prospects for any art form aiming at
children, including children amateur
events and performances
• Also visit a lot of sports events and
amusement parks
• Use the Internet, especially at work (!)
• Favour Rotterdam as a place to go for
cultural outings
41. Suburban convenience seekers
• 70.456 households (11%)
• Age 25-65, families with older children,
who need space and freedom
• Living in the suburbs, working fulltime,
enjoying to be outdoors & liking shopping
• Like to visit musicals and cabaret but stay
away from classical music and museums.
• They go to amusement parks occasionally
• Average use of online and offline media
• They visit community centres for cultural
events
42. Classical Art Lovers
• 24.048 households (4%)
• Age 50 and older, highly educated,
living in comfortable houses or city-
centre apartments
• Still working but also enjoying more
and more leisure time they spend on
gardening, cycling and going out for a
drink.
• They go to classical concerts, opera and
museums and don’t favour any other
art form
• They favour print media over all other
media
44. Screen Addicts
• 64.858 households (10%)
• Age 18-50, but mostly young (students)
and people on their first jobs.
• Spending a lot of time on internet for
entertainment (gaming, downloading
music) and on social networks
• They only are interested in going to
(arthouse) films and like to explore the
Rotterdam night life
• They use alternative websites and
social media for information on cultural
outings
45. Colorful Strugglers
• 134.726 households (20%)
• Age 18-50, often with a non-European
background, living alone or as a family
with young children, and poorly off,
renting a modest apartment, with no
money for luxury
• They frequently go to the library or the
cinema and use the Rotterdam pass a lot
• For cultural information they watch TV
or read free daily newspapers (Metro)
• Would like to see more amusement
46. Art Evaders
• 160.844 households (24%)
• Age 50 and older, lower educated
singles and couples living in simple
houses, early retired with little money
and (too) much leisure time
• They potter, do their daily shopping,
reading, watch TV, enjoy grandchildren
and visit community centres but don’t
go out a lot – no prospects for arts &
culture
• They don’t use internet a lot
47. Effect of using this model
• It shows you the results of your current policy
– Artistic choices, marketing (incl. sponsoring & education),
quality of the location
– Relation with external funding conditions
• It helps you to start CRM/customer retention
• It offers insights in market potential
– Market penetration & development
– Product development or diversification
48. How to involve the Active Families
• Develop a campaign to increase their participation
– Form teams (multinational)
– Read the case description
– Draw a plan to meet the the needs of this segment
– Describe possible chances, challenges, limitations
– Prepare a short presentation
• Schedule
– Preparation : 10 minutes
– Discussion : 15 minutes
– Draw plan : 10 minutes
– Short presentation : 10 minutes
49. First and next steps
• Create and validate database
• Apply segmentation method
• Create customer pyramid (RFM-analysis)
• Connect segmentation/pyramid to database
• Define customer lifetime value
• Develop SMART actions and evaluate
• Think in terms of investment not budget
• Give it some time (years/seasons)
50. Questions & comments
• EMC Cultuuronderzoeken in cooperation with
Rotterdam Festivals
• www.cultuuronderzoeken.nl (in Dutch)
• willem@cultuuronderzoeken.nl
• @willemwijgers