This document summarizes a webinar presented by TRG on developing donor relationships across generations. TRG's research analyzed over 50 million patron behaviors and demographic data from 16 organizations to understand trends in arts patronage. Younger households currently make up 42% of the US population but only 17% of donor households. Different generations tend to peak in arts participation and donation at different life stages. Understanding these generational differences can help organizations better target, cultivate, and retain patrons over their lifetimes to build a loyal donor base.