1. Presentationscript
Definition- firstslide
Software above the levelof asingle device iswherebysomethingisnolongerlimitedtothe ‘pc
platform’youare nowable to access web2.0 for example onyourmobile phonesnotjustonyour
computer.Aslongas you have accessto the internetthese software’sare available ondifferent
platformstoyou.
Apple/Ipod/Itunes
There have beenmanypreviousattemptstobringwebcontenttoportable devices,suchasmobiles,
but apple isthe firstmainstreamandmost successful companytodoso, withthe iPod/iTunes
combination. O’Reillystatedthat‘ITunesreachesfromthe handhelddevice toamassive webback-
end,withthe pc actingas a local control station’.Peopleare able towalkdownthe streetandif they
wantto purchase a songtheysimply accessiTunes bya buttonandbuy itthenand there.The
introductionof the iPhone inrecentyearshasfurtheredapplesdevelopmentof softwareabove the
level of asingle device;itisnotonlyan iPoditis alsoa mobile phone,wherebyyoucanaccessand
downloadsappsforexample withinseconds. iCloudisanothersuccessstoryof apple.Icloud
automaticallyandsecurelystoresyourcontentsoit’salwaysavailable toyouriPhone,iPad,IPod
mac or pc. The successof apple overrecentyears and itsfurtherdevelopmentwithsoftwaresuchas
Icloudjustproveshowapple isbushingthe modernboundaries,andusingweb2.0and all its
benefitstoexplore the levelsabove asingle device,andpossiblycreatingevenmore platformsfor
the future.
Google andGoogle Docs
Google isanotherperfectexampleof software above the levelof asingle device,Google notonly
has itssearch engine butalsomaps,videosandimagesforexample,all available onyourphones.
Google docsis also a newdevelopmenttothe software. Google docsissoftware whereby youcan
uploadyourowndocumentsor access and take otherpeoplesdocumentstheyhave willingly
uploaded.
Facebookonyour phone
Withthe moderntechnologies nowavailable tous24/7 and teenagersespecially,choosingtheir
mobile phonesovertelevision,smart/androidphoneshave adaptedappsforeasyinternetuse,you
simplydownloadthe appanditison your phone desktopwithinminutes. Sitedesignisakeyaspect
of Facebook’ssuccess anditssoftware above alevel of asingle device.Facebooklooksdifferent on
an iPhone,Blackberryandthe laptop;althoughthesehave all beensuccessfulyoucan’t helpbut
thinkthe producersare makingit harderfor themselvestochange the designand lookof Facebook
justto suitdifferenttypesof phones. Althoughthisseemsthe perfectsoftware abovethe level of a
single device ithascome withis consequences.Inrecenttimes,software suchasthe Facebookapps
and blackberrymessengerhascome underfire forthe easyand anonymousorganisationof
violence,forexamplethe Londonriots.Although software’sabove the levelof asingle device comes
withitsbenefitsitisalsoimportanttonote that theydohave theirconsequencesandcriticisms.
Anothercriticismwouldbe thatbecause somanyconsumerscanaccess applicationssuchas
facebookandtwitterandveryeasilyuploadtheiropinionsandcontent,producersare findingit

2. increasinglyhardtocensorwhatis seenandnotseen.Itcan alsobe arguedthe contentonline is
much lessreliable thanitusedtobe.Wikipediaisthe perfectexample of this;because somany
people canaccesssitesanduploadand change information,contentismuchlessdependable.
SKY+ and Tivo
Software above the levelof asingle device isnotjustlimitedtocomputertechnology.Televisions
withsoftware suchas Tivoand Sky+are becomingmore hightechwiththe helpof the recording
systemsavailableinyourhome,youknow longerhave towaitthroughadvertsor worry that youwill
missyourfavourite TV programme. Skyfor example have made itpossibletonow recordon yourt.v
box setthrough the internetonyourphone orlaptop.
Future
As more and more devicesare connectedtothe new platforms,andwiththe vastexpansionof
technology,itcanbe easilypresumed thatinthe future there willnolongerbe justa single device
platformcease toexist.Large corporationswill learnanddeveloptheirtechnologiestosuitthe ever
growingneedsof society.Flashmobsand citizenjournalismare twoearlywarningsignsof the
capabilitiesof the newplatform.
HARD TO CENSORTWITTER/FACEBOOK – PRODUCERSMADE IT HARDER ON THEMSELVES