The document announces the seventh annual Go Bananas! fundraising event with Informa in aid of the World Cancer Research Fund (WCRF). It provides details about the 3km run in Regent's Park on May 9th and encourages participation. Last year over 1,400 Informa employees from around the world participated in various events, raising £78,851 for cancer prevention research. The goal for 2013 is to raise £100,000.

1. Go Bananas! 2013
Reg ent's Park
Runn er Pacpk
3, 5 mMay 201
Thursday 9th

2. Welcome to Go B ananas!
with Informa 20 13
Welcome to the seventh year of Go Bananas! with Informa in aid of World Cancer
Research Fund (WCRF).
Last year saw lots of runners chase Informa’s very own CEO Peter Rigby round the
3km Regent’s Park route, despite the inclement weather. This year we are returning to
Regent's Park on Thursday 9th May and we hope to see even more of you donning your
trainers and taking part and we also hope for drier weather.
After the success of last year’s post-run reception, we invite you all to join us again after
the event at The Royal College of Physicians. Come along and play some giant games,
ride a smoothie bike, find out the results of the raffle and best fancy dress costume
competition and enjoy your complimentary food and drink!
By taking part in this event, not only will you and your colleagues have a great day
chasing CEO Peter Rigby dressed as a giant banana, you’ll also be raising vital funds for
WCRF's scientific research and cancer prevention education programmes.
Our 7th year of Going Bananas is approaching. Altogether we raised a superb £78K last year, all of
which went to the World Cancer Research Fund. In the UK we had a fantastic turnout despite the rain.
Some runners across the globe were able to beat their personal bests, others walked, even pregnant
or with umbrella in hand, which only goes to show that Go Bananas is for everyone.
Many of the pictures can be seen in the gallery as well as a video of the soaking wet UK group:
bit.ly/XYQrAa
For more Go Bananas news from 2012, see our page on indigo: bit.ly/YfMODU
I’d like to see as many people as possible get involved this year. There are 7,500 of you who can raise
£7,500 just by taking part as I am again personally pledging £1 per employee who Goes Bananas.
This applies whether you’re doing a fun run or any other activity, whether that’s the Banana Olympics
in Dubai, scavenger hunts in the US, fruit smoothie sales, walk-a-thons, banana splits, or boat
races. Let’s all get involved, have some fun together and make a grand difference to support cancer
prevention work worldwide.
Let’s target £100k this year. So get training and try to get some personal sponsorship too!
Peter Rigby
02

3. How ever yone at Informa
makes a differ ence
Last year more than 1,400 of you took part in over 20 events around the world.
Together you raised an incredible £78,851. Here are some examples of how the money
you raise makes a difference.
£10 allows a child living in a deprived area to be a member of the Great Grub Club
magazine club for an entire year. The Great Grub Club encourages children to eat well
and move more for better health.
£100 can fund a scientist to carry out half-a-day of life-saving cancer prevention
research, which will help shape the future of cancer research.
£500 allows us to organise an education workshop for up to 20 health
professionals. Participants learn about the cancer prevention evidence, our 10
Recommendations for Cancer Prevention and the potential barriers to talking about
cancer prevention with patients.
£10,000 will pay for a scientist to work on our Continuous Update Project (CUP)
for 10 weeks. The database is the largest resource of scientific research on diet, body
fatness and physical activity and cancer in the world.
£70,000 will pay for the Great Grub Club for an entire year. The club educates
children aged 4 to 11 and their families on the benefits of being healthy and gives
them the tools they need to achieve this, reaching thousands of children, families and
teachers across the UK
£100,000 will pay for the final two years of the four year long PEACH project,
one of the major studies worldwide involved in studying children’s activity and eating
behaviour, based at the University of Bristol.
Research has shown that by eating well, moving more and staying in shape you can
reduce your cancer risk. If we all did this, 2.8 million people around the world this year
wouldn’t have to hear the words, “you’ve got cancer.”
Go Bananas! in 2013 to help us make this happen!
03

4. Go Bananas! Rout e Map
5pm, Thur sday 9t h May 2013
Regent’s Park Start/Finish line. Post-race reception
Hub/huts (Bakerloo line) Please arrive by at The Royal College
for changing nearest tube station 4.15pm to register of Physicians, 6pm
THE REGENT'S PARK
Join us after the race at the post-run reception at The Royal College of Physicians, which is
indicated on the map above. From 6pm each runner will be entitled to free food and one free drink,
courtesy of Informa. More drinks can be purchased. Toilets and changing facilities will be
available for you to use. There will also be a range of free games and fundraising activities where
you can win some fantastic prizes, so bring your wallet if you don't want to leave empty-handed!
04

5. Top 5 ideas for
fundraising success
Before reading these top ideas, set up an online fundraising page at
www.wcrf.org/informa. It’s quick and easy to do and it’s the most important step
to get you on your way to raising vital funds to support World Cancer Research Fund.
1
Go Social
1 Email your fundraising link to family, friends
asking them to sponsor you. Post it on your
attach it to your email signature.
and business contacts
various social networks and
2
2
Great Go Banana s! Bake Off
Who makes the best and healthiest treats in the office? Visit
www.wcrf-uk.org/recipes for inspiration. Then ask your colleagues to pay
£1, taste each treat and vote for the winner.
3
No Go
Ban something in the office
for a day: swearing, using the
going off in meetings, etc. lift, phones
Anyone who breaks the ban
has to pay a fine.
Go to the R ac es
4
4
reality
from spor ting events,
Organise an of fice sweepstake on anything Bananas
nner in the Informa Go
TV shows to wh o will be the fastest ru WCRF.
nner and half goes to
race! Half the money goes to the wi
5
The Credit Munch
Ever wondered how much that lunch you buy everyday adds up to? A lifetime
of lunches can cost £90,000, equivalent to £7.81 a day on lunch, drinks
and other work-time snacks. Bring in lunch every day for a week instead, and
donate the money you would have spent to WCRF!
05

6. £
€
Paying-in Page
$€
If you are in the UK
Online
Cheque
£
There are many different ways you can pay the money you have raised to World Cancer Research Fund.
Pay in the money you have raised via your personal fundraising page at www.wcrf.org/informa
Please complete the following details, and send them to us, along with the money raised, so we can
thank you for all your hard work and support!
Name: Business unit:
Office address:
Postcode: Telephone:
Email: Total collected:
Cheques should be made payable to World Cancer Research Fund and sent, along with any sponsorship
forms, to: Go Bananas! with Informa, WCRF, 22 Bedford Square, London WC1B 3HH
UK bank transfer
You can make a UK bank transfer using the following details:
Barclays Bank PLC Account name: World Cancer Research Fund
Sort code: 20-20-15 Account number: 80988855
Please can you also provide a reference of ‘Informa’ followed by your name.
Once you have made the transfer please email informarun@wcrf.org to let us know.
If you are overseas
Online
Pay in the money you have raised via your personal fundraising page at www.wcrf.org/informa
UK bank transfer
You can make an international bank transfer using the details below:
IBAN: GB08BARC20201580988855 SWIFT: BARCGB22 Bank: Barclays Bank PLC
Bank Address: 128 High Street, Cheltenham, Gloucestershire, GL50 1EL, UK
Beneficiary Name: World Cancer Research Fund
Please can you also provide a reference of ‘Informa’ followed by your name.
Once you have made the transfer please email informarun@wcrf.org to let us know.
06

7. WCRF UK Guidelines for Cancer Prevention
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The choices you make about food, physical activity and weight
management can reduce your chances of developing cancer
– choose mostly plant foods, limit red meat and avoid processed meat
– be physically active every day in any way for 30 minutes or more
– aim to be a healthy weight throughout life
And, always remember – do not smoke or chew tobacco
“Stopping cancer before it starts”
About World Cancer Research Fund (WCRF UK)
World Cancer Research Fund (WCRF UK) is the principal UK charity dedicated to the prevention of
cancer through the promotion of healthy diets and nutrition, physical activity and weight management.
Our mission is to prevent cancer in the UK and worldwide through scientific research and a wide range
of public education programmes.
World Cancer Research Fund
22 Bedford Square, London WC1B 3HH Tel: 020 7343 4200 Fax: 020 7343 4201
Web: www.wcrf.org/informa Email: informarun@wcrf.org
Twitter: www.twitter.com/wcrf_uk Facebook: www.facebook.com/wcrfuk
Blog: www.cancer-prevention.org
Registered in London, England No: 2536180. Registered with the Charity Commission in England and Wales (Registered Charity No:1000739).
Registered Office: 22 Bedford Square, London WC1B 3HH © 2013 World Cancer Research Fund