This document discusses promoting blood donation in Northern Ireland. It notes that only 6% of the population currently donates blood, though donations can help save up to three lives. The author intends to create posters and distribute them around Magee campus along with bookmarks to promote an upcoming mobile donation unit visit and encourage more people to donate blood. The document also discusses the idea of giving donors stickers labeling them a "hero for the day" to further incentivize donations and encourage sharing donation status on social media.