Presentation fait a Chatham le 9 avril 2013 devant l'agence Ogilvy et le client Pioneer.

1. Presentation to

2. A word from the director
La Terre de chez nous and it’s publications.
Andre Savard

3. CONFIDENTIAL
Excerpts from the report at the end of the presentation

9. Advertising options and opportunities

11. Total market coverage or specific federations

12. For the members of “L’Union des Producteurs Agricoles” being part of
the Union gives them One voice and every member has their say,
every member counts and is counted upon!
Never neglect a producer in Quebec.

13. Inserts

16. An
absolute
must!

19. VALACTA QUEBEC AND NOW VALACTA MARITIMES!

20. Inserts also available

22. New media advertising . (*Discussed with Samantha last Thursday.)
La Primeur is one of the
most sought after e-letter in
Ag for Quebec!
Pioneer was on the “ground
floor” when launched and
has been “considered as a
Priviliged customer” in
regards to this particular
media.

23. New media advertising.
This could be a great
option
For sponsorship

24. Breakdown 2011
Grandes Cultures, Le producteur de lait québécois, Valacta.

25. Breakdown 2011
La Terre de chez nous, TCN.ca

27. Breakdown 2011 final.

28. Breakdown 2012

30. Grouping all print in our publications
the total amount of lines was 20 831

31. New media represented 25 581$

33. In 2012 (calendar year) 25 581 lines (total) were purchased for all of our publications.
The administration decided to raise the maximum volume discount lines from 20 000 to 25 000
This procured an additional approximate volume rebate of 9 000$.

34. DuPont 2011

35. DuPont 2012

36. DuPont 2013

37. In closing…
It has been my pleasure to represent your requests
for the past years and to insure that Pioneer as well
as DuPont get the best Return On Investment in
our publications in print and on line.
I find myself quite fortunate to have so many great
clients to serve and have always made it a point of
honor to respect all customers by maintaining the
highest level of honesty and “transparency” in my
dealings. Be assured, that all transactions,
planning and strategies are strictly maintained as
confidential and that no information, past, present
or future is “leaked” to anyone without the
permission of the client.

38. CONFIDENTIAL
And now a few excerpts from the report

60. Thank you and please call or write anytime!
ads@laterre.ca
1.877.237.9826
Cell.: 514.292.7264