Meaning of INSURANCE ,Indian Insurance Industry Overview Types of Insurance ,Examples of INSURANCE Company ,How does insurance work?, tax benefits on insurance
General Insurance is defined as any insurance which is not determined as life insurance. There are various types of general insurance. Know about them here.
Helps customer find the best policy according to their suitable needs
Features,pros,cons and suitability of various policies are given :-
1. Term Policy
2. Whole Life Policy
3. Unit Linked Insurance Policy (ULIP)
4. Money Back Policy
5. Endowment Policy
Life insurance can be an important part of your financial strategies, helping to ensure a more secure financial future for your loved ones when you're gone
General Insurance is defined as any insurance which is not determined as life insurance. There are various types of general insurance. Know about them here.
Helps customer find the best policy according to their suitable needs
Features,pros,cons and suitability of various policies are given :-
1. Term Policy
2. Whole Life Policy
3. Unit Linked Insurance Policy (ULIP)
4. Money Back Policy
5. Endowment Policy
Life insurance can be an important part of your financial strategies, helping to ensure a more secure financial future for your loved ones when you're gone
Life insurance corporation of India provides wide range of life insurance products its your time to decide which one you want as we all know life is precious protect it by taking right insurance product.
briefly decsription on insurance sector and customers perception towards insurance and exide life insurance in odisha...
it will help in marketing as well as finance student those who comes from BBA,MBA, and also management studies...
Life insurance corporation of India provides wide range of life insurance products its your time to decide which one you want as we all know life is precious protect it by taking right insurance product.
briefly decsription on insurance sector and customers perception towards insurance and exide life insurance in odisha...
it will help in marketing as well as finance student those who comes from BBA,MBA, and also management studies...
Understanding Insurance for Protecting Your Future.pdfinsurekar
Insurekar offers reliable and trustworthy insurance solutions through a vast network of reputable partners and experienced professionals, ensuring customers get the best plans that suit their needs and budget.
Insurance is a form of risk management that helps individuals, organizations, and businesses to protect themselves against financial loss or damage. It involves paying a certain amount of money, known as a premium, to an insurance company in exchange for protection against certain risks. Insurance can help individuals and businesses to manage their financial risks and plan for unexpected events.
Health insurance is one of the most common types of insurance and provides coverage for medical expenses incurred by an insured individual. This can include doctor visits, hospital stays, prescription medications, and other medical procedures. Health insurance can be purchased through an employer or purchased privately.
Life insurance provides financial protection to the beneficiary of the policy in the event of the policyholder's death. The policyholder pays premiums during their lifetime, and the beneficiary receives a payout upon the policyholder's death. Life insurance can provide a financial safety net for the policyholder's loved ones in the event of their unexpected death.
Auto insurance provides financial protection to drivers in the event of an accident. It can cover damage to the insured driver's vehicle, medical expenses, and liability if the insured driver is at fault in the accident. Auto insurance is typically required by law and can help protect drivers from financial loss in the event of an accident.
Homeowners insurance provides coverage for damage or loss to a person's home and personal property. It can cover damage from natural disasters, theft, and other types of loss. Homeowners insurance can provide a sense of security for homeowners and protect their investment in their home.
Disability insurance provides financial protection to individuals who are unable to work due to a disability. It can provide a percentage of the individual's income to help cover living expenses. Disability insurance can help individuals to manage their financial risks in the event of a disabling illness or injury.
Long-term care insurance provides coverage for the cost of long-term care, such as nursing home care, in-home care, and assisted living facilities. Long-term care can be very expensive, and long-term care insurance can help individuals to manage these costs and protect their savings and assets.
Travel insurance provides coverage for unexpected events that may occur while traveling, such as medical emergencies, trip cancellations, and lost luggage. Travel insurance can help protect travelers from financial loss and provide peace of mind while traveling.
Pet insurance provides coverage for veterinary expenses incurred by a pet owner. It can cover routine care, illness, and accidents. Pet insurance can help pet owners to manage their pet-related expenses and provide the best possible care for their pets.
Flood insurance provides coverage for damage caused by flooding. It is typically required in areas prone to flooding and can help protect home
Portfolio Management Schemes of Indian Institutional Investors Muthoot finance Ltd
Introduction ✔ Portfolio Management Scheme Vs Direct Stock Market investment ✔ Portfolio Management Scheme VS Mutual Funds ✔ ORIGIN OF PMS IN INDIA ✔ HOW PMS ASSETS HAVE GROWN ✔ PRODUCT TRENDS ✔ PMS TRENDS – FEE STRUCTURES ✔ How to choose a best Portfolio Management Scheme? ✔ TYPES OF PORTFOLIO MANAGEMENT ✔ Recent News ✔ BEST PORTFOLIO MANAGEMENT SCHEMES IN INDIA ✔ the list of Top 10 PMS in India ✔ ELIGIBLE INVESTORS IN PMS ✔ DOCUMENTATION REQUIRED ✔ ADVANTAGES and DISADVANTAGES of PMS ✔ OPPORTUNITY FOR PMS
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
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-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
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- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
PRESENTATION ON “ STUDY OF SALES PROMOTION’’ AND “ANALYSIS OF INSURANCE BUSINESS
1. A
PRESENTATION ON “ STUDY OF SALES PROMOTION’’
AND
“ANALYSIS OF INSURANCE BUSINESS ’’
SUBJECT: MARKETING MANAGEMENT
Submitted By ; Mr. GHANI NAIK
Mcom – 1sem
AICM,
Submitted To ; Dr. HARISH MBA Mcom M Phil P hD.
Assistant Professor
AICM
2019 – 2020
2. Contents
S.no Particulars
1. Meaning of INSURANCE
2. Indian Insurance Industry Overview
3. Types of Insurance
4. Examples of INSURANCE Company
5. How does insurance work?
6. tax benefits on insurance
3. MEANING OF INSURANCE
Insurance is a means of protection from financial loss. It is a form of risk
management, primarily used to hedge against the risk of a contingent or uncertain loss.
An entity which provides insurance is known as an insurer, insurance company,
insurance carrier or underwriter. A person or entity who buys insurance is known as an
insured or as a policyholder. The insurance transaction involves the insured assuming
a guaranteed and known relatively small loss in the form of payment to the insurer in
exchange for the insurer's promise to compensate the insured in the event of a
covered loss. The loss may or may not be financial, but it must be reducible to
financial terms, and usually involves something in which the insured has an insurable
interest established by ownership, possession, or pre-existing relationship.
The insured receives a contract, called the insurance policy, which details the
conditions and circumstances under which the insurer will compensate the insured.
The amount of money charged by the insurer to the Policyholder for the coverage set
forth in the insurance policy is called the premium. If the insured experiences a loss
which is potentially covered by the insurance policy, the insured submits a claim to the
insurer for processing by a claims adjuster. The insurer may hedge its own risk by
taking out reinsurance, whereby another insurance company agrees to carry some of
the risk, especially if the primary insurer deems the risk too large for it to carry.
Indian Insurance Industry Overview & Market Development Analysis
4. 7 Types of Insurance
Types of Insurance Business are;
• Life Insurance or Personal
Insurance.
• Property Insurance.
• Marine Insurance.
• Fire Insurance.
• Liability Insurance.
• Guarantee Insurance.
• Social Insurance.
5. These are explained below.
1.Life Insurance
Life Insurance is different from other insurance in the sense that, here, the subject
matter of insurance is the life of a human being.
The insurer will pay the fixed amount of insurance at the time of death or at the
expiry of a certain period.
At present, life insurance enjoys maximum scope because life is the most important
property of an individual.
Each and every person requires insurance.
This insurance provides protection to the family at the premature death or gives an
adequate amount at the old age when earning capacities are reduced.
Under personal insurance, a payment is made at the accident.
The insurance is not only a protection but is a sort of investment because a certain
sum is returnable to the insured at the death or the expiry of a period.
Related: Life Insurance Bonus: Definition, Features, Types
2.General Insurance
General insurance includes Property Insurance, Liability Insurance, and Other Forms
of Insurance.
Fire and Marine Insurances are strictly called Property Insurance. Motor, Theft,
Fidelity and Machine Insurances include the extent of liability insurance to a certain
extent.
Related: 4 Difference between Insurance and Assurance
The strictest form of liability insurance is fidelity insurance, whereby the insurer
compensates the loss to the insured when he is under the liability of payment to
the third party.
6. 3.Property Insurance
Under the property insurance property of person/persons are insured against a
certain specified risk. The risk may be fire or marine perils, theft of property or
goods damage to property at the accident.
4.Marine Insurance
Marine insurance provides protection against the loss of marine perils.
The marine perils are; collision with a rock or ship, attacks by enemies, fire,
and captured by pirates, etc. these perils cause damage, destruction or
disappearance of the ship and cargo and non-payment of freight.
So, marine insurance insures ship (Hull), cargo and freight.
Previously only certain nominal risks were insured but now the scope of marine
insurance had been divided into two parts; Ocean Marine Insurance and Inland
Marine Insurance.
The former insures only the marine perils while the latter covers inland perils which
may arise with the delivery of cargo (gods) from the go-down of the insured and
may extend up to the receipt of the cargo by the buyer (importer) at his go down.
5.Fire Insurance
Fire Insurance covers the risk of fire.
In the absence of fire insurance, the fire waste will increase not only to the
individual but to the society as well.
With the help of fire insurance, the losses arising due to fire are compensated and
the society is not losing much.
The individual is preferred from such losses and his property or business or industry
will remain approximately in the same position in which it was before the loss.
7. The fire insurance does not protect only losses but it provides certain consequential
losses also war risk, turmoil, riots, etc. can be insured under this insurance, too.
6.Liability Insurance
The general Insurance also includes liability insurance whereby the insured is liable
to pay the damage of property or to compensate for the loss of persona; injury or
death.
This insurance is seen in the form of fidelity insurance, automobile insurance, and
machine insurance, etc.
7.Social Insurance
The social insurance is to provide protection to the weaker sections of the society
who are unable to pay the premium for adequate insurance.
Pension plans, disability benefits, unemployment benefits, sickness insurance, and
industrial insurance are the various forms of social insurance.
Insurance can be classified into 4 categories from the risk point of view.
8. Personal Insurance
The personal insurance includes insurance of human life which may suffer a loss
due to death, accident, and disease
Therefore, personal insurance is further sub-classified into life insurance, personal
accident insurance, and health insurance.
9. Property Insurance
The property of an individual and of the society is insured against loss of fire and
marine perils, the crop is insured against an unexpected decline in deduction,
8. unexpected death of the animals engaged in business, break-down of machines
and theft of the property and goods.
10. Guarantee Insurance
The guarantee insurance covers the loss arising due to dishonesty, disappearance,
and disloyalty of the employees or second party. The party must be a party to the
contract.
His failure causes loss to the first party.
For example, in export insurance, the insurer will compensate the loss at the failure
of the importers to pay the amount of debt.
11.Other Forms of Insurance
Besides the property and liability insurances, there are other insurances that are
included in general insurance.
The examples of such insurances are export-credit insurances, State employees’
insurance, etc. whereby the insurer guarantees to pay a certain amount at certain
events.
This insurance is extending rapidly these days.
12.Miscellaneous Insurance
The property, goods, machine, Furniture, automobiles, valuable articles, etc. can be
insured against the damage or destruction due to accident or disappearance due to
theft.
There are different forms of insurances for each type of the said property whereby
not only property insurance exists but liability insurance and personal injuries are
also the insurer.
10. How does insurance work?
The insurer and the insured get a legal contract for the insurance, which is
called the insurance policy. The insurance policy has details about the
conditions and circumstances under which the insurance company will pay
out the insurance amount to either the insured person or the nominees.
Insurance is a way of protecting yourself and your family from a financial
loss. Generally, the premium for a big insurance cover is much lesser in
terms of money paid. The insurance company takes this risk of providing a
high cover for a small premium because very few insured people actually
end up claiming the insurance. This is why you get insurance for a big
amount at a low price.
Any individual or company can seek insurance from an insurance company,
but the decision to provide insurance is at the discretion of the insurance
company. The insurance company will evaluate the claim application to
make a decision. Generally, insurance companies refuse to provide
insurance to high-risk applicants.
11. What are the tax benefits on insurance?
Apart from the safety and security benefits of buying insurance, there are also
the income tax benefits that you can avail.
•Life insurance premium of up to ₹1.5 lakh can be claimed as a tax-saving
deduction under Section 80C
•Medical insurance premium of up to ₹25,000 for yourself and your family
and ₹25,000 for your parents can be claimed as a tax-saving deduction
under Section 80D
These claims have to be made at the time of e-filing income tax returns.