1. PV, CV & 2W Market size in India and future growth. 2. Share of Automotive Electronics 3. Role of Key Account Manager

1. • Automobile Cluster - India
• India Story
• India Global Ranking - Automobiles
• OEM-wise Market Share – PV in India
• PV Landscape in India
• CV Industry - India
• e2W Market Trend
• Indian / Japanese / Koreans / Europeans / US OEMs – Success & Mistakes
• Automotive Electronics Trends
• OEM Investment Commitment
Contents

2. Automobile Cluster - India

3. India Story
Source: Advanced Structures India

4. India Global Ranking – Automobiles
4th Largest Car manufacturer 7th Largest CV manufacturer

5. OEM-wise Market Share – PV in India
Source: Team Bhp

6. PV Landscape in India
EV share is
expected to
be around
10% by 2030
Source: ET Auto

7. PV Industry - India
MEGA TRENDS in India PV Market
1. Electric Mobility & Green Energy
2. Connected Autonomous Shared Electric
3. Internet of Things (IoT)
4. Artificial Intelligence
5. Virtual Reality and Augmented Reality

8. e2W Market Trend

9. Japanese / Korean OEMs – Success & Mistakes
OEM Success Mantra
o People's car - Affordable and Economical.
o Brand Loyalty
o Hatchbacks - Comfy driving in Busy streets & Roads
o Low Maintenance
o Frequent Launches of New Models, FMC & MC.
https://www.youtube.com/watch?v=akmpsx5F2-4
https://www.youtube.com/watch?v=cX_4mvuHNe4
https://www.youtube.com/watch?v=pec_OkdDB0E
o Had high success with Innova and limited success with Fortuner.
o Rest models couldn't compete with other brands because of high Price.
o No diverse line-up
o Design / Styling failed to impress - Except Magnite & Sunny
o No clear Roadmap for India
o Had high success with Honda City.
o No diverse line-up.
o Very few upcoming models
o Robust build quality - Passenger Safety
o Diverse Line-up
o Feature rich products
o Modern Design
o Frequent Launches of New Models, FMC & MC.
https://www.youtube.com/watch?v=Eoop_2UPVbA
o Futuristic Technology
o Attractive Price Point
o Advanced Features - Voice Commands, Sun roof, WCM etc.
o Sporty look

10. Indian OEMs – Success & Mistakes
OEM Success Mantra
o Strong product launches in last 4-5 years - Nexon, Punch, Harrier, and Electric Nexon.
o Expanded SUV offering with the introduction of Harrier (in 2018), then the new Safari, and more recently, the Punch.
o 1st
to launch EV 4W – Nexon & Tigor.
o High safety standards
o Better engine performance and driving
pleasure
o Expertise of Jaguar Land Rover
helped Tata come up with world-class
designs
o Aesthetic design and rich features
o Aggressive plans in EVs – 4 launches in next 2-3 years.
o Riding on the success of SUVs – Bolero, Scorpio, Thar, XUV 500, XUV 700. Still continuing…
o Feature rich cars – SVS,
Display Audios, Sun-roof,
Wireless Charger, etc.

11. European / US OEMs – Success & Mistakes
OEM Success Mantra
o Had success with Duster, Triber, Kwid & Kiger.
o No clear Roadmap for India
o Lack of versatile portfolio.
o Higher cost.
o Not updated with changing trends.
o Long gaps between new launches.
o Huge investment in Sanand plant. (wrong Market reading).
o Falling out with M&M after putting almost 3 years in JV.
o Limited service network.
o Frequent Changes in Top Management (9 CEOs in 21 years).
o Lack of consistency in Product & Brand strategy (started with Opel, Shifted to
Chevrolet and finally to Chinese).
o Frequent Launches and Withdrawal of Models (20 cars launched and 10
withdrawn in 2 decades)

12. Automotive Electronics Trends
India's automotive electronics market is expected to cross USD 18 billion by 2027 with a compound annual growth rate (CAGR) of 17 per
cent, driven by rising income levels and increasing customer preference for in-vehicle digital experience.
Source: Jabil.com
XUV700: Global
Premiere - YouTube

13. Automotive Electronics Trends
Source: Counterpoint Technology Market Research
Average electronic
component cost per
passenger vehicle is
projected to reach
nearly Rs 2 lakh
(USD 2,685) by 2027

14. Automotive Electronics Trends
• Display Audios
• Cockpit Domain Controller
• Head up Display
• Rear Seat Entertainment
Source: Counterpoint Technology Market Research
• Electronic Stability Control
• Driver Information System
• BCM, Anti-lock Braking System
• TPMS, FATC, Airbag Electronics
• Battery Management System
• ADAS
• RKE, PEPS

15. OEM Investment Commitment - India