Presentation on Marketing Mix of an Agricultural Product.pptx
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The marketing mix of Lipton Tea includes product, price, place, and promotion strategies. For product, Lipton offers tea in branded packaging and labeling that provides information. Their price is low compared to quality. For place, Lipton has a global distribution network and owns plantations in Africa and Asia. For promotion, Lipton uses sales promotions, advertising through various media channels, personal selling, and targets customers worldwide.
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Green marketing refers to promoting products and services based on their environmental benefits or reduced environmental impact. It is a strategy used by companies to appeal to consumers who are increasingly concerned about sustainability and the environment. The document discusses the importance, impact, and best practices of green marketing for companies as well as examples of companies like IKEA, Starbucks, and The Body Shop that have successfully implemented green marketing strategies.
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Lipton Ice Tea is introducing its product to the Indian market. Some key points:
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became a global leader in tea industry. Tea market is consistently growing and is dominated by Lipton
tea, Twinings Tea, in addition to Tetley Tea. Unilever's global brand development director of Lipton Tea
Michiel Leijnse faces a very important meeting with Unilever CEO in a few short hours. He has to make a
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become credible with consumers, obtain sustainable certification, integrate sustainable practices into
Lepton's entire supply chain, and tell customers about it. The decision has to take into consideration the
financial implications in addition to indicating a reasonable return on investment. There are so many
issues relevant to resourcing Tea sustainably so we confined the problem statement to the three most
troublesome issues, namely: to become credible with consumers, obtaining sustainable certificate from a
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situation, we ran a thorough analysis to assess Unilever situation in term of Industry Dominant Economic
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- The company's goal is to provide high quality and tasty refreshment while being healthy. It aims to gain market share and sales growth.
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became a global leader in tea industry. Tea market is consistently growing and is dominated by Lipton
tea, Twinings Tea, in addition to Tetley Tea. Unilever's global brand development director of Lipton Tea
Michiel Leijnse faces a very important meeting with Unilever CEO in a few short hours. He has to make a
decision concerning sourcing Lipton Tea 100% sustainably, recommend strategies on how Lipton can
become credible with consumers, obtain sustainable certification, integrate sustainable practices into
Lepton's entire supply chain, and tell customers about it. The decision has to take into consideration the
financial implications in addition to indicating a reasonable return on investment. There are so many
issues relevant to resourcing Tea sustainably so we confined the problem statement to the three most
troublesome issues, namely: to become credible with consumers, obtaining sustainable certificate from a
credible partner and implementing farming sustainable practices. To fully understand Unilever's
situation, we ran a thorough analysis to assess Unilever situation in term of Industry Dominant Economic
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and Capabilities, SWOT analysis and Key Success factors for tea industry. Despite the many challenges
facing this initiative that would affect the outcome of the sustainable tea resourcing, all mentioned
analysis showed that this initiative is beneficial for Unilever. We highly recommend Unilever to adopt
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possesses a significant overlap with Unilever’s strategic approaches, the usage of on- field training
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