The document summarizes the results of research conducted about television viewing preferences and the desired characteristics of a new television program. Key findings include: (1) ITV and BBC were the most popular channels, especially for comedy and drama genres. (2) Viewing peaks at 9pm on weekdays. (3) Successful shows like Misfits build tension through music and storyline. (4) The target audience is teenagers and the main character should be good-looking and heroic. (3) The pilot episode needs to be unique to attract audiences.

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Research intro Questions Asked Research Methods Data Summary Analysis of Results What is going to be done?

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Summary of data
+The most popular television channel was itv and BBC.
+People watch television at 9pm at night, which is what time our show would be shown.
+The favourite genre was either comedy or dramatic programs. So we will use one of these genres
ore maybe more to make it more popular.
+More people claimed to watch TV during the week as supposed to the weekend which means
that we can show ours during the weekdays at prime time.
+The most popular TV program were comedies and thrillers like misfits, friends and csi where is
has some humour but also builds the tension.
Most people wanted to hear intense music that built up the tension and showed exactly what was
happening. We can do this to make it more intense
+People wanted a program that would build up the tension for example programs like misfit where
they build the tension.
+More males answered our questionnaires than females so males are more interested in our idea.
So we will try and add in something that will attract the females more within the focus group.
+After gathering research it appears that out target audience will be the teenage generation.
+People wanted our pilot episode to be unique and wanted to be different to other programs
similar to ours.
+People also want to see horror, by that they want our piece to be realistic so that they find it
scarier.
+for the main character our target audience want to see a good-looking main character that is
heroic and a good actor.
+According to the focus group results there were similar answers to the questionnaire results for
example people watch television from 9pm onwards, and BBC one and itv were the favourite
channels.

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Analysis and conclusions
By looking at our results conducted in both Secondary and Primary research tequneques

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Analysis of Results