Responsible Hotels is a new online platform for sustainable hotels owned by Grupo El Fuerte. It aims to serve the growing market of responsible tourists by assessing and ranking hotels based on their sustainability practices. Hotels can join for free initially and gain exposure to this environmentally-conscious customer segment. The platform provides tools for hotels to measure their sustainability impact and benchmark themselves against competitors. It also features a rankings page where users can filter hotels based on different sustainability criteria.

1. Discover the new distribution channel of Sustainable Hotels

2. Responsible Hotels | About us
Responsible Hotels is a subsidiary of Grupo El Fuerte. It was born as a pioneering
project of R + D + I of the hotel group, which is embodied in a distribution platform for
hotels on the Internet. Thanks to the great commitment to sustainability, Fuerte Hoteles has
taken place in their stores for over ten years. As a starting point, we have a robust model
for measurement and indicators.
Responsible Hotels aims to cover a growing market segment, whose motivation is
marked by principles of inclusiveness and respect for the environment they visit, looking for
an authentic experience, different than usual.
Responsible Hotels is a completely new approach in the online distribution of hotels,
based on positioning strategy of online stores, through the assessment of those most
responsible.
Responsible Hotels is a tool for self-assessment and benchmarking, projected to
become an opinion leader in its field in Spain, the U.K. and Germany.
Responsible Hotels has a team of people with recognized expertise in online marketing
and sustainable management of tourism.

3. Responsible Hotels | Collaborations - Partners

4. Responsible Hotels | Our Website: www.responsiblehotels.travel
RANKING:
This tool allows you
to view a sorted list
of the top ten hotels
based on different
parameters selected
by the user.
Figures help us visualize
how a hotel is ranked
based on a range of
scores in comparison to
other evaluated hotels
within their own countrys.
Home: Hoteles Destacados
On our homepage, hotels that stand out for their higher
degree of sustainability with respect to their competitors
are dynamically recommended.

5. Responsible Hotels | Calculator / indicators to rate Responsible behavior:
Responsible Hotels has its own system of seals that are
activated or deactivated by identifying and categorizing the
reasons why a hotel is sustainable, facilitating the
understanding of the user.

6. Responsible Hotels | Social Media

7. Responsible Hotels | Philosofy
Providing specialized online distribution services to meet the needs of responsible tourists,
ensuring sustainability and minimizing the impacts on the environment, local culture and society
in general.
* Assumes a way of achieving your environmental efforts.
* Assumes a new international online distribution channel that includes, in addition to the general public, a
new growing market segment: the responsible tourist.
* Improve your reputation online and offline, belonging to an exclusive portal Sustainable Hotels.
* Open a new window of dialogue with your stakeholders.
* Assumes a source of detailed information about the score and status of its competitors in the market.
* It is a system of independent evaluation at your disposal, which calculates the ecological footprint and
carbon footprint of hotels.

8. Responsible Hotels | Business proposal
Choice of business model:
Availability On-line: using an IDS connectivity leading
distributor of hotel rooms on the Internet
=> Free option
Direct Channel:
1 .- "On Request": Sending a request form available at the hotel.
2 .- Direct link to the website's own hotel reservations.
=> Official Rates: An annual payment of 500 € /hotel.
=> Price introductory offer: An annual payment of 120 € /hotel.
Until Decembre 201 both models are free!
1,

9. “It's time to put innovation to the service of a sustainable society”.
Javier Ortiz, Managing Director.
Gracias por su
atención
Irene Aranda
Account Manager
_____________________________
Responsible Hotels
+34 952 028 196
+34 682 525 732
iaranda@responsiblehotels.travel
www.responsiblehotels.travel
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© Responsible Hotels 2011