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Eastern Partnership Platform 2 
International Women’s Entrepreneurship Laboratory 
Brief overview of challenges and developments 
in the countries of the Eastern Partner region – 
advancing the women's 
entrepreneurship policy and practice 
Rome, Italy November 25-27, 2014
 Mission Statement 
The Georgian Association” Women in 
Business”(GAWB) is a non-governmental 
organization that supports development of micro, 
small and medium businesses(MSMEs), 
involvement of women in entrepreneurship, 
provision of economic and legal education via 
consultations and trainings and assistance in 
employment and self-employment.
Main Activities 
Research 
Business and professional education 
 Leadership and mentoring 
 Assistance in creating new jobs and business 
 Lobbing and Advocacy 
Public Awareness Rising 
Business contacts and links establishment 
 Small Business Promotion 
Access to technologies and business incubator 
consultation and information 
Local fairs and exhibitions 
 Publishing 
GAWB works for viability Strengthening of women's 
entrepreneurship in spheres (trade, service, tourism 
and agriculture) in All regions Georgia
 Research of problems and needs of 
women entrepreneurs 
 Business and professional Education for 
Youth and Women; 
 Work with the government to enrich 
women economic independence and 
gender equality ; 
 Advocacy of the rights women 
Entrepreneurs ; 
 Public Awareness about economics 
reforms. 
 Collaborating with International 
organizations
Business Incubation Program 
GAWB has a 10-year experience in 
business incubation program has 
become a sustainable organization 
delivering an array of programs 
and services to assist 
entrepreneurs in establishing 
businesses, products and services 
throughout Georgia 
GAWB , with financial and technical 
support of USAID/SME project 
operates three business 
incubators:Tbilisi,Mesia and Gori
In 1998 GAWB established 
the first Business Incubator in 
Tbilisi to assist youth and 
women in acquiring skills and 
knowledge to create new 
businesses in Georgia. Tbilisi 
BI became a dynamic model 
of sustainable and efficient 
Business operations
Business Incubation Program 
In Mestia up in 2007 -to develop tourism 
The third business incubator in 2008 in 
Gori for IDP women's to assist IDP women 
to cope with the situation, poverty and 
increase their access to employment 
opportunities . Also, in 2008 GAWB was 
created the Vocational Training center 
for assistance to the Rehabilitation and Re-socialization 
of Convicted Women 
prisoners in the Rustavi #5 Common for 
Women. This was a first business 
educational and vocational center in the 
penitentiary system of Georgia, aiming at 
the re-socialization and rehabilitation of 
the inmates. In November 2014 was 
created the social enterprise a small 
sewing workshops
 facility 
 resources 
 methods 
 tools 
 To deliver the business assistance to 
client firms and address development 
needs of each company. 
 BI focused on gender issues, which 
serve as main sources of it clients and 
that is another reason why the 
majority of it clients are women
What We Do….. 
We develop training programs in collaboration 
with national and international professionals; 
We conduct courses related to specific 
entrepreneurship needs; 
We create workshops on such as taxation, 
accounting and others to guide new entrepreneurs 
in creating their business; 
We Provide practical training experience in 
services such: tailoring, Handcraft, retail 
management ,hairdressing, restaurant and hotel 
service staff (cook maker, waiter, barmen…) in 
order that people can create their own businesses 
We incubate businesses and provide hands-on 
assistance with an aim to produce successful small 
firms that will leave the program financially viable 
and freestanding
 The BI s offer the following 
business training courses to 
beneficiaries: 
 How to Start Own Business 
 Business Legislation; 
 Business Planning 
 Leadership and Gender 
 Management and technology; 
 Tourism Management 
 Hospitality Management 
 Accounting and Reporting 
 Professional training courses in: 
 IT computer skills; 
 Felt and weaving /Embroidery 
,Tailoring/ 
 Hairdressers 
 Massage Therapist 
 Cosmetology Therapist 
 restaurant and hotel services
 We provide initial place of 
operations for the 
following businesses: 
 Beauty salon 
 Graft studio 
 Tailoring 
 Catering 
 Small Printing shop 
 Computer service 
 Souvenirs Shop”Svanetian 
 “SVAN Sault” small 
enterprise
Estimated results and outputs 
With financial and technical support of 
international organizations the 
Association implemented a number of 
projects, as a result of which: 
4300 women obtained business and 
professional education; 
2000 women were employed and started a 
private business; 
160 women were employed in business 
incubators; 
2500 women improved their material 
condition; 
800 young people advanced their knowledge.
Women’s Economic Empowerment 
Women participate less in the labor market 
than men in Georgia. 
The labor market in Georgia exhibits both 
horizontal and vertical segregation based on sex 
As research results demonstrate, 67 % of the 
population is unemployed. The unemployment 
level is particularly high among women (75 
percent). 
The pay gap between men and women is 
significant in every sector 
Women, particularly in the rural regions have 
limited access to Internet, MSE networks, 
trainings and services. They have limited 
knowledge how to start or extend own business , 
how to develop and make profitable.
 Micro Business 
 Individual who 
independently carries 
out an economic 
activity 
 Annual turnover – not 
more than 30 000 GEL 
(17 000 USD) 
 
 Small Enterprise average 
number of annually employed – 
not more than 20 persons 
 annual turnover – not more 
than 500 000 GEL (280 000 
USD) 
 Medium enterprise- average 
number of annually employed – 
not more than 100 persons 
 annual turnover – not more 
than 1 500 000 GEL (850 000 
USD)
Employment In Enterprises 
Classification of Small and Medium Size 
Enterprises 
192,242 201,748 209,532 223,178 224,354 
273,581 
305,340 315,447 
84,192 
91,784 74,443 
78,198 91,943 
103,004 
73,661 
97,090 
84,554 67,677 65,276 
86,086 
76.3 
126,651 
155,396 
138,348 
500000 
450000 
400000 
350000 
300000 
250000 
200000 
150000 
100000 
50000 
0 
2006 2007 2008 2009 2010 2011 2012 2013 
Thousand 
large medium small 
Employment – 550.9 thousands Persons, Growth – 3% (to previous year) 
 Large Enterprises – 315.4 thsd. persons 
• ratio to total employment – 57% 
 Medium Enterprises – 97.1 thsd. persons 
• ratio to total employment - 18% 
 Small Enterprises – 138,3 thsd. persons 
• ratio to total employment – 25% 
 SME Enterprises – 235.4 thsd. persons 
• ratio to total employment – 42.7%, 3% growth compared to the 
previous year
38% of total number of employed and 
self-employment population in Georgia 
are women 
Business Sector: 
 2% construction sector; 
17 % agricultural and food 
processing sector; 
41%retail and 12% wholesale 
in trade; 
28%in the service sphere; 
proportion of women occupying top 
positions is very small in all sectors.
Government Programs of Supporting Microfinance 
SME Development Strategy for Georgia 2015-2020”. 
State Program titled “Supporting Micro and Small Businesses in Georgia” 
launched from October 2014 by the Ministry of Economy and Sustainable 
Development of Georgia. The program aims of development/promotion of 
micro and small enterprises in the country, support business 
entities/entrepreneurs, development regional markets and increase 
incomes. The program is designed to provide proportional financing of 
micro and small businesses for the population living in the regions 
 Characteristics of the Program 
 A total budget of the new state program is 20 million Gel; 
 Duration - 26 month; 
 Beneficials - residents of the regions of Georgia (except Tbilisi), population 
(3 315 300 people).
Government Programs of Supporting Microfinance 
Results 
Increase the competitiveness of regional businesses 
Launch modern business practices in the regions 
Regional diversification of production 
Other direct and indirect benefits of economic activity, growth and 
development 
Enterprise Development Agency was established From February 2014 
in order to promote and support start-up, small and medium sized 
businesses and the export potential of the country. The Enterprise 
Development Agency is integrated in the system of Ministry of Economy 
and Sustainable Development of Georgia as legal entity of public law. 
State program “Produce in Georgia” started from June, 2014. The Ministry of 
Economy and Sustainable Development and the Ministry of Agriculture of Georgia 
are the coordinators of the program.
Also following institutions are involeved in the program: 
• Entrepreneurship Development Agency, 
• National Agency for State Property Management, 
• Technology and Innovation Agency of Georgia, 
• Agricultural Projects Management Agency 
 Characteristics of the Program 
 The state program is an opportunity for startups to fulfill their plans, 
create new factories in the field of agriculture or industry; 
 A total budget of the new state program is 46 million GEL out of 
which 30 million GEL is allocated for agricultural production and 16 
million GEL industry production; 
Duration – The state will provide co-sponsorship of the 10% of interest rate during 24 
months. 
.
Economic Competitiveness and Welfare 
While the population as a whole has been hit hard by the economic recession, women occupy 
an especially precarious position and face many obstacles in realizing their full potentials. 
access to business opportunities and financial resources, tend to work in lower-paid sectors as 
well as the informal economy and are on average paid less than men. Women have not 
benefited to the same extent as men from economic reform efforts. Future reform projects should 
therefore consider special measures to improve women‟s economic opportunities and labor 
contribution. Specifically, measures should be taken to improve the life-work balance for women 
and incentives adopted to support women entrepreneurs. 
Economic Governance 
In connection to tax reform, consider whether there are any explicit or implicit gender biases in 
the personal taxation system of Georgia that would have different impacts on male and female 
taxpayers. 
Promote the use of gender-responsive budgeting exercises to track expenditures of tax revenue. 
Improve protection of women‟s rights to own real property and register intellectual property. 
Undertake gender analysis of economic restructuring and reform initiatives with 
recommendations for gender-equitable policies. 
Private Sector Competitiveness 
Support gender sensitive solutions among lending institutions, specifically regarding access to 
credit, lending barriers and business support. 
Encourage lending institutions to track lending patterns by sex. 
Assess the risks and potential negative consequences of targeting sectors that present distinct 
gender imbalances or in which women and men have unequal control over assets and capital, 
such as in agriculture. Invest in workplace programs that improve women‟s access to career 
advancement and encourage women in non-traditional fields.
Challenges 
 Weak development of women enterprises in the regions; 
 Low demand on domestic market; 
 Lack of access to credit resource; 
 Lack of support measures for start-ups; 
 Lack of business experience and efficiency of SME 
support institutions for women 
 Lack of business incubators; 
 Lack of budget resources; 
 Low level of competitiveness and quality consciousness of 
SMEs; 
 Lack of business insurance system; 
 Low investment in SME sector inc.women 
 Unstable supply of energy resources for enterprises; 
 Large share of false products in market which decreases 
the efficiency of support measure; 
 Low payment ability among the most population; 
 Regional conflicts
Support or the opportunistes 
 The current political leadership might create favorable environment for SME 
promotion; 
 Favorable geographical location that makes business cooperation attractive 
in the South Caucasus region and with neighboring countries; 
 Attractive environment for tourism development; 
 Development of SME regional infrastructure; 
 Membership of Georgia to World Trade Organization (WTO) enhances the 
opportunities of businessman women to enter the foreign markets. 
 EU association agreement. 
.
 The main important task is to develop a coherent government 
SME policy and create appropriate and sustainable 
infrastructure. 
 Access for financing, especially for start-ups has to be 
developed. Micro financing, credit unions have to be 
strengthened to create self-employment and promote start-ups 
women. 
 Georgia has a relatively well-educated population. However 
business skills, enterprise management have to be developed. 
 Cooperation between SMEs especially in the formed well-established 
neighbouring countries-women entrepreneurs, 
has to be both strengthened as well as restored. 
 There is a need to develop business ethic.
Thank You for attention! 
Nino Elizbarashvilli, President 
Georgian Association of Women in Business - GAWB 
E-mail: wbus@caucasus.net

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Brief overview of challenges and developments in the countries of the Eastern Partner region – advancing the women's entrepreneurship policy and practice

  • 1. Eastern Partnership Platform 2 International Women’s Entrepreneurship Laboratory Brief overview of challenges and developments in the countries of the Eastern Partner region – advancing the women's entrepreneurship policy and practice Rome, Italy November 25-27, 2014
  • 2.  Mission Statement The Georgian Association” Women in Business”(GAWB) is a non-governmental organization that supports development of micro, small and medium businesses(MSMEs), involvement of women in entrepreneurship, provision of economic and legal education via consultations and trainings and assistance in employment and self-employment.
  • 3. Main Activities Research Business and professional education  Leadership and mentoring  Assistance in creating new jobs and business  Lobbing and Advocacy Public Awareness Rising Business contacts and links establishment  Small Business Promotion Access to technologies and business incubator consultation and information Local fairs and exhibitions  Publishing GAWB works for viability Strengthening of women's entrepreneurship in spheres (trade, service, tourism and agriculture) in All regions Georgia
  • 4.  Research of problems and needs of women entrepreneurs  Business and professional Education for Youth and Women;  Work with the government to enrich women economic independence and gender equality ;  Advocacy of the rights women Entrepreneurs ;  Public Awareness about economics reforms.  Collaborating with International organizations
  • 5. Business Incubation Program GAWB has a 10-year experience in business incubation program has become a sustainable organization delivering an array of programs and services to assist entrepreneurs in establishing businesses, products and services throughout Georgia GAWB , with financial and technical support of USAID/SME project operates three business incubators:Tbilisi,Mesia and Gori
  • 6. In 1998 GAWB established the first Business Incubator in Tbilisi to assist youth and women in acquiring skills and knowledge to create new businesses in Georgia. Tbilisi BI became a dynamic model of sustainable and efficient Business operations
  • 7. Business Incubation Program In Mestia up in 2007 -to develop tourism The third business incubator in 2008 in Gori for IDP women's to assist IDP women to cope with the situation, poverty and increase their access to employment opportunities . Also, in 2008 GAWB was created the Vocational Training center for assistance to the Rehabilitation and Re-socialization of Convicted Women prisoners in the Rustavi #5 Common for Women. This was a first business educational and vocational center in the penitentiary system of Georgia, aiming at the re-socialization and rehabilitation of the inmates. In November 2014 was created the social enterprise a small sewing workshops
  • 8.
  • 9.  facility  resources  methods  tools  To deliver the business assistance to client firms and address development needs of each company.  BI focused on gender issues, which serve as main sources of it clients and that is another reason why the majority of it clients are women
  • 10. What We Do….. We develop training programs in collaboration with national and international professionals; We conduct courses related to specific entrepreneurship needs; We create workshops on such as taxation, accounting and others to guide new entrepreneurs in creating their business; We Provide practical training experience in services such: tailoring, Handcraft, retail management ,hairdressing, restaurant and hotel service staff (cook maker, waiter, barmen…) in order that people can create their own businesses We incubate businesses and provide hands-on assistance with an aim to produce successful small firms that will leave the program financially viable and freestanding
  • 11.  The BI s offer the following business training courses to beneficiaries:  How to Start Own Business  Business Legislation;  Business Planning  Leadership and Gender  Management and technology;  Tourism Management  Hospitality Management  Accounting and Reporting  Professional training courses in:  IT computer skills;  Felt and weaving /Embroidery ,Tailoring/  Hairdressers  Massage Therapist  Cosmetology Therapist  restaurant and hotel services
  • 12.  We provide initial place of operations for the following businesses:  Beauty salon  Graft studio  Tailoring  Catering  Small Printing shop  Computer service  Souvenirs Shop”Svanetian  “SVAN Sault” small enterprise
  • 13. Estimated results and outputs With financial and technical support of international organizations the Association implemented a number of projects, as a result of which: 4300 women obtained business and professional education; 2000 women were employed and started a private business; 160 women were employed in business incubators; 2500 women improved their material condition; 800 young people advanced their knowledge.
  • 14. Women’s Economic Empowerment Women participate less in the labor market than men in Georgia. The labor market in Georgia exhibits both horizontal and vertical segregation based on sex As research results demonstrate, 67 % of the population is unemployed. The unemployment level is particularly high among women (75 percent). The pay gap between men and women is significant in every sector Women, particularly in the rural regions have limited access to Internet, MSE networks, trainings and services. They have limited knowledge how to start or extend own business , how to develop and make profitable.
  • 15.  Micro Business  Individual who independently carries out an economic activity  Annual turnover – not more than 30 000 GEL (17 000 USD)   Small Enterprise average number of annually employed – not more than 20 persons  annual turnover – not more than 500 000 GEL (280 000 USD)  Medium enterprise- average number of annually employed – not more than 100 persons  annual turnover – not more than 1 500 000 GEL (850 000 USD)
  • 16. Employment In Enterprises Classification of Small and Medium Size Enterprises 192,242 201,748 209,532 223,178 224,354 273,581 305,340 315,447 84,192 91,784 74,443 78,198 91,943 103,004 73,661 97,090 84,554 67,677 65,276 86,086 76.3 126,651 155,396 138,348 500000 450000 400000 350000 300000 250000 200000 150000 100000 50000 0 2006 2007 2008 2009 2010 2011 2012 2013 Thousand large medium small Employment – 550.9 thousands Persons, Growth – 3% (to previous year)  Large Enterprises – 315.4 thsd. persons • ratio to total employment – 57%  Medium Enterprises – 97.1 thsd. persons • ratio to total employment - 18%  Small Enterprises – 138,3 thsd. persons • ratio to total employment – 25%  SME Enterprises – 235.4 thsd. persons • ratio to total employment – 42.7%, 3% growth compared to the previous year
  • 17. 38% of total number of employed and self-employment population in Georgia are women Business Sector:  2% construction sector; 17 % agricultural and food processing sector; 41%retail and 12% wholesale in trade; 28%in the service sphere; proportion of women occupying top positions is very small in all sectors.
  • 18. Government Programs of Supporting Microfinance SME Development Strategy for Georgia 2015-2020”. State Program titled “Supporting Micro and Small Businesses in Georgia” launched from October 2014 by the Ministry of Economy and Sustainable Development of Georgia. The program aims of development/promotion of micro and small enterprises in the country, support business entities/entrepreneurs, development regional markets and increase incomes. The program is designed to provide proportional financing of micro and small businesses for the population living in the regions  Characteristics of the Program  A total budget of the new state program is 20 million Gel;  Duration - 26 month;  Beneficials - residents of the regions of Georgia (except Tbilisi), population (3 315 300 people).
  • 19. Government Programs of Supporting Microfinance Results Increase the competitiveness of regional businesses Launch modern business practices in the regions Regional diversification of production Other direct and indirect benefits of economic activity, growth and development Enterprise Development Agency was established From February 2014 in order to promote and support start-up, small and medium sized businesses and the export potential of the country. The Enterprise Development Agency is integrated in the system of Ministry of Economy and Sustainable Development of Georgia as legal entity of public law. State program “Produce in Georgia” started from June, 2014. The Ministry of Economy and Sustainable Development and the Ministry of Agriculture of Georgia are the coordinators of the program.
  • 20. Also following institutions are involeved in the program: • Entrepreneurship Development Agency, • National Agency for State Property Management, • Technology and Innovation Agency of Georgia, • Agricultural Projects Management Agency  Characteristics of the Program  The state program is an opportunity for startups to fulfill their plans, create new factories in the field of agriculture or industry;  A total budget of the new state program is 46 million GEL out of which 30 million GEL is allocated for agricultural production and 16 million GEL industry production; Duration – The state will provide co-sponsorship of the 10% of interest rate during 24 months. .
  • 21. Economic Competitiveness and Welfare While the population as a whole has been hit hard by the economic recession, women occupy an especially precarious position and face many obstacles in realizing their full potentials. access to business opportunities and financial resources, tend to work in lower-paid sectors as well as the informal economy and are on average paid less than men. Women have not benefited to the same extent as men from economic reform efforts. Future reform projects should therefore consider special measures to improve women‟s economic opportunities and labor contribution. Specifically, measures should be taken to improve the life-work balance for women and incentives adopted to support women entrepreneurs. Economic Governance In connection to tax reform, consider whether there are any explicit or implicit gender biases in the personal taxation system of Georgia that would have different impacts on male and female taxpayers. Promote the use of gender-responsive budgeting exercises to track expenditures of tax revenue. Improve protection of women‟s rights to own real property and register intellectual property. Undertake gender analysis of economic restructuring and reform initiatives with recommendations for gender-equitable policies. Private Sector Competitiveness Support gender sensitive solutions among lending institutions, specifically regarding access to credit, lending barriers and business support. Encourage lending institutions to track lending patterns by sex. Assess the risks and potential negative consequences of targeting sectors that present distinct gender imbalances or in which women and men have unequal control over assets and capital, such as in agriculture. Invest in workplace programs that improve women‟s access to career advancement and encourage women in non-traditional fields.
  • 22. Challenges  Weak development of women enterprises in the regions;  Low demand on domestic market;  Lack of access to credit resource;  Lack of support measures for start-ups;  Lack of business experience and efficiency of SME support institutions for women  Lack of business incubators;  Lack of budget resources;  Low level of competitiveness and quality consciousness of SMEs;  Lack of business insurance system;  Low investment in SME sector inc.women  Unstable supply of energy resources for enterprises;  Large share of false products in market which decreases the efficiency of support measure;  Low payment ability among the most population;  Regional conflicts
  • 23. Support or the opportunistes  The current political leadership might create favorable environment for SME promotion;  Favorable geographical location that makes business cooperation attractive in the South Caucasus region and with neighboring countries;  Attractive environment for tourism development;  Development of SME regional infrastructure;  Membership of Georgia to World Trade Organization (WTO) enhances the opportunities of businessman women to enter the foreign markets.  EU association agreement. .
  • 24.  The main important task is to develop a coherent government SME policy and create appropriate and sustainable infrastructure.  Access for financing, especially for start-ups has to be developed. Micro financing, credit unions have to be strengthened to create self-employment and promote start-ups women.  Georgia has a relatively well-educated population. However business skills, enterprise management have to be developed.  Cooperation between SMEs especially in the formed well-established neighbouring countries-women entrepreneurs, has to be both strengthened as well as restored.  There is a need to develop business ethic.
  • 25. Thank You for attention! Nino Elizbarashvilli, President Georgian Association of Women in Business - GAWB E-mail: wbus@caucasus.net