This document proposes a web TV channel and portal to promote female entrepreneurship globally using crowdsourced video content. It would showcase stories of female entrepreneurs from around the world, with 50% of content featuring women and 50% men. Content directors would issue calls to filmmakers worldwide seeking entrepreneurship stories from underrepresented countries and regions. The goals are to study female role models, allow self-representation of entrepreneurs, and trigger cultural change through an innovative online production model. Funding would come from various public and private sources.

1. WEB TV CHANNEL
for Female Entrepreneurship
by Mariarosy Calleri
Rome, November 25th, 2014

2. •2012 INVISIBLE SUPER WOMEN http://youtu.be/LLFJuKroQ_4
A documentary film written and directed by Mariarosy Calleri, produced by Marden Entertainment, financed by the Rome Chamber of Commerce and promoted by the Committee of Female Entrepreneurship in the schools of Rome to foster entrepreneurship culture among youth and alternative female role models. The audiovisual product was made by a trailer and 9 pills of 10 minutes. Each profile tells the story of a woman entrepreneur who operates in different sectors.
•2014 Enterprise Ireland Launches First Online Networking Platform for Female Entrepreneurs http://www.networkireland.ie/news/item?newsid=1335 “This new online initiative will support female entrepreneurs by facilitating greater communication and connectivity between the growing number of female entrepreneurs supported by Department of Jobs, Enterprise and Innovation through Enterprise Ireland, helping them exploit opportunities to grow their businesses in Ireland and in international markets.”
BEST PRACTICES
Entrepreneurship Portal & WEBTV

3. Video is the most engaging communication tool.
Brands are now broadcasters.
•More than 85% of internet audience watch online video. Video is the fastest growing advertising segment. Videos increase time spent on a web page by up to 2 min on average. Videos will help to rank higher with search engines. Viewers of e-commerce video are 85% more likely to lead to a purchase. Video Advertising market in the US is worth USD 7,1bln. Branded video content, video seeding, social video, are growing rapidly.
WEB - STATE OF THE ART
Entrepreneurship Portal & WEBTV

4. First webtv focusing on european entrepreneurship culture and best practices targeting a diverse and heterogeneous global audience.
Users’ generated content produced from videomakers of different parts of the world using a crowd-sourcing online platform.
New and Innovative TV Model made in Europe: partecipative, upgradable & upscalable.
Interactive multimedia directory of female entrepreneurship stories and business models from all over the world.
Entrepreneurship Portal & WEBTV
WHAT’S NEW IN OUR PROJECT?

5. The old video production model is expensive and time consuming.
Today we can have 45,000+ filmmakers all over the world working for us at a fraction of the price and with the same quality:
•Diversity: hundreds of creations for you to choose.
•No limits: we give you access to our huge worldwide creative network.
•Time saver: turnaround can be as low as two weeks from brief to completion.
•Appropriate scale: You can run small or large scale projects.
•Cost-effective: producing videos with crowd-sourcing platforms is cost- effective.
•Low risk: you choose what’s best
Entrepreneurship Portal & WEBTV
NEW PRODUCTION MODEL: CROWDSOURCING VIDEOS

6. MEDIA FOR SOCIAL CHANGE
1.RESEARCH TOOL – our Web TV can be used to monitor the conditions of female entrepreneurship worldwide and to study female role models in different cultures and ethnic groups.
2.SELF-REPRESENTATION OF ROLE MODELS WORLDWIDE – each story and character is going to be represented from an internal knowledge point of view.
3.REVOLUTIONARY TOOL – through the use of crowdsourcing on-line platforms we can trigger cultural change worldwide.
Entrepreneurship Portal & WEBTV

7. 1.CONTENT DIRECTION: the indications and requirments contained in the calls designed to receive crowdsourcing-produced contents from all over the world will force the discovery and valorization of women entrepreneurs’ experiences and best practives worldwide. Videomakers in different countries will actively search for original and interesting stories of female entreprenership to try to win the bid for the crowdsourcing job. In order to cover as many countries and regions as possible, the call will specifically request women stories from countries not yet covered.
2.BROADCAST-TIME QUOTAS – 50% women stories and 50% men stories.
Entrepreneurship Portal & WEBTV
FEMALE ENTREPRENEURSHIP & GENDER MAINSTREAMING

8. THANKS TO INTERNET, NEW MEDIA TECHNOLOGIES AND THE USE OF CROWDSOURCING CONTECT FROM ON-LINE PLATFORMS THIS PROJECT WILL PROMOTE ENTREPRENEURSHIP CULTURE AMONG WOMEN AND MEN WHILE FOSTERING A GENDER-MAINSTREAMING GLOBAL ACTION
Entrepreneurship Portal & WEBTV
IMPACT

9. BUSINESS MODEL
Public & Private Business Model based on:
•Government Funding
•National and EU public announcements
•Private investors
•Sponsors, Brands and Advertisers
•Foundations
•Banks
Entrepreneurship Portal & WEBTV

10. THANK YOU!
Mariarosy Calleri calleri@mardenentertainment.com
EU Ambassador, Italy www.mardenentertainment.com