This document provides demographic data and advertising information for the Indowebster channel. It shows that the majority of users are male (79%), between the ages of 21-30 (60%), have at least a high school education (61.2%), and are currently students (30.01%). It also outlines the estimated traffic and impressions for various ad units on the site. Key advertising positions and past advertisers are listed. Glossary definitions are provided for common user segments identified in the data.

1. MAXINDO CONTENT SOLUTION

2. INDOWEBSTER CHANNEL - DEMOGRAPHIC
Location
Gender
39% 17%
Rural / Countryside
Large City
Male 79% 44%
Capital City
Female 21%
Age Education Segmentation
No formal Salesperson 49,34%
15-17 2,87% 0,43%
education
Mavens 62,42%
18-20 14,97% Less than high
1,93%
school
Connector 40,75%
21-24 30,52%
High school 30,16%
Fashion Conscious 30,15%
25-30 29,32%
College / University 61,20% Early Adopter 52,04%
31-34 8,81%
Post-college 5,79% Health Conscious 29,70%
35-40 6,46%
Trade / certicate 0,49% Free Spender 15,71%
>40 7,05%

3. IDWS FORUM CHANNEL - DEMOGRAPHIC
Occupation
Manager or Senior Official 8,93%
Professional 16,91%
Associate Professional and
15,83%
Technical
Administrative and Secretarial 10,41%
Skilled Trade 3,77%
Personal Service 1,14%
Sales and Customer Service 3,71%
Process Plant and Machine
0,96%
Operative
Elementary 1,43%
Full time student 30,01%
Retired 0,41%
Housewife/husband 1,31%
Unemployed 2,55%
Don't know 2,63%

4. INDOWEBSTER CHANNEL – TRAFFIC
Visit (Last Month)
Visit (Rush Hour)
Visitor Overview
Avg. Monthly Visitor 8.000.000
Avg. Monthly Page View 60.000.000
Avg. Unique Visitor 4.000.000

5. INDOWEBSTER CHANNEL – ADS UNIT
Recommended
Recommended
Maximum
Animation
Initial
Length
Download
(Seconds)
Fileweight
300 x 250 IMU - (Medium Rectangle) 40k :15
728 x 90 IMU - (Leaderboard) 40k :15
IDWS Creative - (Background Ads) 150k -
Format must be jpg gif or flash
Recomended Flash version 8 and 9
Expandable banner must be user initiated

6. INDOWEBSTER CHANNEL – ADS POSITION
No Showing at Size (px) Random Est.. Impression
1 All Page 728x90 1:1 60.000.00
2 Home Page 300x250 1:1 4.000.000
3 Home Page 300x250 1:1 4.000.000

7. INDOWEBSTER CHANNEL – ADS POSITION
No Showing at Size (px) Random Est. Impression
Download
4 300x250 1:1 15.000.000
page 1
Download
5 300x250 1:1 15.000.000
page 1

8. INDOWEBSTER CHANNEL – ADS POSITION
Est.
No Showing at Size (px) Random
Impression
6 Download page 2 300x250 1:1 13.000.000
7 Download page 2 300x250 1:1 13.000.000
8 Download page 2 300x250 1:1 13.000.000
9 Download page 2 300x250 1:1 13.000.000

9. ADVERTISERS: PAST & PRESENT

10. GLOSSARY
 Salesperson
 This segment of website visitors includes those who are considered persuasive
communicators. This is reflected by their willingness to talk to a crowd of people,
considering themselves to be charismatic and enjoy being put forward to help persuade
others.
 Mavens
 This segment of website visitors are information seekers. They comprise those who are
more likely to seek out new 'approaches for solutions and like to be constantly up to date
with news and event. With this information, they are inclined to take the time to explain
things to others to help them solve their own problems.
 Free Spender
 This segment of website visitors comprises those who are more likely to have less
financial self-control when making purchases. They regularly upgrade consumer products
when they become ayailable. are more likely to purchase upon impulse, occasionally
purchase items on credit if they can/ afford them and are less concerned about searching
for the best bargain.
 Health Consicious
 This segment of website visitors are generally more concerned about their general health
and wellbeing than others. They comprise of those who are more likely to exercise
regularly, less likely to smoke and are prepared to spend money and time seeking out
healthy food.

11.  Early Adopter
 This segment of webste ealors are key for the success of new prOduCte tithe
marketplace. They comprise those Astons who Ore uSuarly the nrst to buy new
brands or droduCts. Ike to exnenonce things test rather then seek the eginfenS of
others and rn turn are more inched to thnk takng risks is an inwortant part of Life
 Fashion Conscionus
 This segment of website visitors include those who actively seek out new fashion
trends and wear them, as well as believe that brands purchased reflect a persons
character. This is also reflected in their opinion that others would consider them
more stylish than most.
 Connector
 This segment of websee visitors include those who are 9 eneray well networked with
a large nurnber of people. This is reflected in their attraction to attend social venues
or events. abilty to effortlessly make acquaintances and to help bring different people
together