New anticorrosive materials

1. Limited Liability Company
«Innovative materials»
Director: Igor Alexandrovich Shubenin
Contact phone : 89056463602
e.mail: igor.com@list.ru
web: in-material.ru

2. The problem of the consumer
Every year millions tons of metal collapse as a result of the
effects of corrosion. For the protection used expensive paint and
varnish materials worth more than 17 dollars per kg, with
anticorrosive pigments containing toxic components (chrome,
zinc, lead, boron)

3. Proposed solution
The development of new innovative
materials based on three principles
Reduction
of
corrosion
rate of up
to 10
times
The lack of
ions of zinc,
boron,
chromium,
lead
Available and up to 5 times
cheaper raw-material base

4. Technological solution – series of materials the «Anticor»
The technology is in receipt of corrosion inhibitors by the
deposition of nano-shells complex phosphate iron in the core of
hematite (patent for invention of the Russian Federation
2456316), that allows to give to the series of materials the№
«Anticor» anticorrosive properties because of:
 phosphatizing
 protective action
 barrier effect
 neutralizing corrosive agents
1 – material «Anticor»
2 – zinc phosphate
3 – solution of NaCl 2.5%

5. The advantages, the uniqueness of the solution
Specificity Advantage Gain
There are no toxic
components (zinc, chrome,
lead, boron)
Ecologically friendly product Application in progressive
coatings
Composition based on the
complex of iron phosphate
Available raw-material base Low cost (2.5 times less than
that of the analogues)
Mixed mechanism of
corrosion protection
(cathodic and anodic
protection)
Corrosion rate is reduced in 2
and more times
The term of exploitation of
metal products increased by 2
and more times
Deposition on the core of
hematite nano-shells
complex phosphate iron
Reduction the stages of
technological process at
manufacture of anticorrosive
primers on 10%
Lower costs, increase
productivity of the equipment,
reduction of the cost of the
finished product by 10%
High technical
characteristics : low oil-
absorption power, high
hiding power
Absence of necessity of
development of new
formulations in the development
of paint and varnish materials
Not required investment of
money and time for the
development of formulations of
paints and varnishes. Reduces
the time of preparation by 50%

6. The state of the market target segments
 Market: 800 million rubles a year anticorrosive materials in the
Russian Federation (according to the data of the analytical centre
«Lenkor»)
 Consumers:
- paint and varnish plants str. Yaroslavl (SMC YarLI, PJSC «Russian
paints», LLC «Yaroslavl paints», group of companies «Index», LLC
«Yaroslavl pigment»)
- paint-and-varnish enterprises on the territory of the Russian
Federation (JSC «Empils», LLC «Gradar», PJSC «Lakra», etc.)
- foreign paint and varnish enterprises
 Marketing policy: negotiations with consumers, organization of the
internet site, the experimental samples transfer to the possible
consumers with the provision of a compounding to their further use;
advertising in mass-media
 The main risks: new product on the market of paint and varnish
materials
 Forecast of market growth: according to the analytical center
«Lenkor» market growth should amount to 6.5% in the year

7. Comparison with competitors
 SeriesSeries ofof products the «Anticor» made according to the patentedproducts the «Anticor» made according to the patented
technology and a new approach. There are a number of leaders of thetechnology and a new approach. There are a number of leaders of the
market, which offer a wide range of products, used in the compositionmarket, which offer a wide range of products, used in the composition
of anticorrosion paint and varnish materials.of anticorrosion paint and varnish materials.
Our product is competitive and has the best parameters of this characteristics
Company
competitor
Mark .the type of
product
Reduction of
corrosion
rate, time
Toxic components content Cost per kg, dollars
Our brand Complex of
phosphate iron
2,5 Not content 2.5
LLC «Cron
acril»
Zinc phosphate 2 Low content
- Zink ions
3.8
LLC
«Chemtrast»
Red lead 2,5 High content
- lead ions
9.2
LLC «Bina-
chemicals»
Zink
tetraoxicromate
2,5 Average content
- Crome ions
- Zink ions
6.3

8. The business model of the project
Relationships withRelationships with
customerscustomers
Direct sales to the lacquer-and-paint enterprises
Sales through large wholesale dealer network, together
with other primary components
The free provision of samples for testing
presentation of the
technology at the technical
meeting in companies
personal contacts and access
to decision-makers, mailing
of business proposals

9. The business model of the project

10. The economics of the project
Profit and loss statement
Article 2012 2013 2014
Расход Доход Расход Доход Расход Доход
Payroll and tax deductions 300000 750000 750000
Rental of premises 74000 126000 126000
The acquisition,
production(manufacturing),
assembling and the
modernization of equipment
915000 0 0
Raw materials 307400 824250 0 824250
Office supplies 5000 4992 4992
Transport 70000 69600 69600
Bank services 10000 9948 9948
Licensing and certification 40000 0 0
Communication 10000 9960 9960
Advertising and marketing 0 24000 24000
Unwinding 183000 183000
Energy 18600 295750 295750
Tax on profit 0 202500 202500
Realization of production 0 3375000 3375000
Total 1750000 0 2500000 3375000 2500000 3375000
Total income 6750000
Total expense 6750000

11. Team
 The core team consists of 4 people and has experience in
the following areas: entrepreneurship, business
management, marketing, knowledge of paint-and-varnish
industry and chemical technology:
 Shubenin Igor Alexandrovich: Director of a major chemical
company LLC «Yaroslavl pigment», experience in business
management, entrepreneurship, conducting of active sales with
«0», conducting of scientific-research works and innovation
 Shubenin Mikhail Aleksandrovich: marketing specialist, head of
sales Department, work experience in the paint industry
 Shubenina Tatyana Vladimirovna : engineer-technologist,
knowledge of paint-and-varnish industry and chemical
technologies, experience of introduction of innovations
 Indeikin Evgeny Balikoyev : Professor, Ph.D, experience of
carrying out scientific-research works, development and
innovation; knowledge of paint-and-varnish industry and chemical
technology

12. Current stage of development of business
- Developed the technology of obtaining of the prototypeDeveloped the technology of obtaining of the prototype
- Collected by the pilot installation upon receipt of pilotCollected by the pilot installation upon receipt of pilot
batches of innovative productsbatches of innovative products
- Lease production premisesLease production premises
- Certified productsCertified products
- The marketing researchesThe marketing researches
- Established the Internet site organizationEstablished the Internet site organization
- The patent for the inventionThe patent for the invention
- Were signed agreement with 7 usersWere signed agreement with 7 users
Realization of production

13. Participation in exhibitions and conferences

14. Thank you for your attention!
LLCLLC ««Innovative materials»
YaroslavlYaroslavl city
Contact phone 8905646360289056463602
e.mail:e.mail: igor.com@list.ruigor.com@list.ru
www: in-material.ruwww: in-material.ru