This document is a report submitted by a group of students - Khoo Xinyee, Bryan Lum Zhiiyang, Boyong Khong, and Rajan Kul - for their social psychology assignment. It discusses concepts around prejudice, racial prejudice, stereotypes, mere exposure effect, and self-esteem that will be depicted in their comic strip. The group's comic strip will address prejudice directed at a specific person, racial prejudice against someone due to their race, general beliefs about people that form stereotypes, how repeated exposure can increase liking through familiarity, and how one of the characters exhibits high self-esteem.

1. SCHOOL OF ARCHITECTURE, BUILDING AND
DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
GROUP MEMBER: - K H O O X I N Y E E (0 3 1 6 1 8 0)
- B R Y A N L U M Z H I Y A N G (0 3 1 4 9 5 9)
- B O Y O N G K H O N G (0 3 1 6 3 1 7)
- R A J A N K U L (0317164)
SUBJECT: S O C I A L P S Y C H O L O G Y (P S Y C 0 1 0 3)
ASSIGNMENT 2: C O M I C S T R I P

2. C O M I C S T R I P

3. C O M I C S T R I P
1. CONCEPT:
PREJUDICE
- A NEGATIVE
BEHAVIORS
DIRECTED AT A
SPECIFIC
PERSON.

4. C O M I C S T R I P

5. C O M I C S T R I P
2. CONCEPT : RACIAL PREJUDICE
- HOLDING A HOSTILE ATTITUDE
TOWARD A PERSON (TYRONE)
DUE TO THEIR RACE (NEGRO).

6. C O M I C S T R I P

7. C O M I C S T R I P
3. CONCEPT:
STEREOTYPE
- A GENERAL
BELIEF ABOUT A PERSON.

8. C O M I C S T R I P

9. C O M I C S T R I P
4. CONCEPT: MERE
EXPOSURE
EFFECT
- OBJECTS BECOME BETTER LIKED
WITH REPEATED EXPOSURE.
- WE LIKE THINGS MORE WHEN
THEY ARE FAMILIAR TO US.

10. C O M I C S T R I P

11. C O M I C S T R I P
5. CONCEPT: SELF-ESTEEM
- TYRONE EXHIBITS
HIGH SELF-ESTEEM.

12. C O M I C S T R I P
T H E E N D