Presentation given for the Founder Institute

1. ronnie overgoor
dutch market
Friday, January 20, 12

2. presentation and publicity
lessons i’ve learned
Friday, January 20, 12

3. GIVING PRESENTATIONS IS A
PROFESSION
Friday, January 20, 12

4. not everybody is a talent
giving presentations is a profession
Friday, January 20, 12

5. like it, passion is the magic
giving presentations is a profession
Friday, January 20, 12

6. if you got ten minutes, make it in
ten minutes
giving presentations is a profession
Friday, January 20, 12

7. messaging (not to many)
giving presentations is a profession
Friday, January 20, 12

8. don’t do it the usual way,
entertain!
giving presentations is a profession
Friday, January 20, 12

9. don’t use too much txt
giving presentations is a profession
Friday, January 20, 12

10. no clip art, buy a mac
giving presentations is a profession
Friday, January 20, 12

11. www.slideshare.net/
ronnieovergoor/theartofpresenting
giving presentations is a profession
Friday, January 20, 12

12. SOCIAL MEDIA
Friday, January 20, 12

13. social media is reach
social media
Friday, January 20, 12

14. use timing in messaging
(11pm tweet blue shots)
social media
Friday, January 20, 12

15. follow right people / right tags
social media
Friday, January 20, 12

16. push your corporate account with
tooling (tweetadder works for me)
social media
Friday, January 20, 12

17. use it as a human google, find help
social media
Friday, January 20, 12

18. IDOLS
Friday, January 20, 12

19. can be reached, often easily
idols
Friday, January 20, 12

20. be short and clear
about reason why
idols
Friday, January 20, 12

21. ronnie@, ronnie.overgoor@,
rovergoor@, r.overgoor@, overgoor@
idols
Friday, January 20, 12

22. make them your board of advisors
(also good for pr)
idols
Friday, January 20, 12

23. PR AND PUBLICITY
Friday, January 20, 12

24. bring news, no promo
be objective, neutral
pr and publicity
Friday, January 20, 12

25. put promo in quotes
pr and publicity
Friday, January 20, 12

26. use research, a social problem,
broaden your solution
(mint: finance mgt / role banks / etc.)
pr and publicity
Friday, January 20, 12

27. know the journalists (social!)
pr and publicity
Friday, January 20, 12

28. messaging! create own headline!
pr and publicity
Friday, January 20, 12

29. proposition vs all you do
pr and publicity
Friday, January 20, 12

30. don’t say everything
instead of lying
pr and publicity
Friday, January 20, 12

31. easy to distribute (txt/images)
pr and publicity
Friday, January 20, 12

32. build a story (ghana)
pr and publicity
Friday, January 20, 12

33. write a book
pr and publicity
Friday, January 20, 12