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“Be a presentation guru”
Telling creative visual stories with complex information




                                     Created by Michael Evanchan
                                                       June 2012
#1 Be an Expert
     Speak the language of your clients




        #2 Be a Storyteller
     Translate data into unique insights




    #2 Be a Thought Leader
Value added through the power of the mind
#1
          Be an
          Expert
Speak the language of your clients by
 answering relevant questions and
  simplifying complex information.
The Expert
   The expert is a sponge. Always
focused on asking why…driven to get
    down and dirty with the data


 The expert finds the patterns in the
 complex information and translates
into relevant, client focused insights.


 The expert is a valuable asset to any
team by being the go-to-resource for
answering all key business problems.
#2
        Be a
     Storyteller
Making meaning out of research by
 mixing data and design to deliver
 complex insights in simple terms.
The Storyteller
  The storyteller uses big picture
 thinking to make meaning out of
  patterns found in the research.


  The storyteller mixes data with
design and delivers complex insights
  in simple, client-focused terms.


 The storyteller is a luxury to any
team by being a go-to resource for
  carefully crafted insight stories.
#3
     Be a
Thought Leader
 Value added through always
 innovating, creating, writing,
    learning, and teaching.
The Thought Leader
The thought leader is always asking
why, is always creative, and is always
     challenging the status quo.

 The thought leader is passionate
about not just learning but teaching
and growing the minds of the team.


The thought leader adds value to any
    team by innovating, writing,
 mentoring, and leading by example.
Action Plan
      Phase 1:             Learn product, data
  Be a Student          sources, and client needs.

      Phase 2:          Train the team to speak in
  Be a Teacher            your clients language.

      Phase 3:          Get to work as an expert,
Be a man of action       storyteller, and leader!
Thank you!




         Created by Michael Evanchan
             Evanchan Marketing, LLC
     michael@evanchanmarketing.com

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Presentation Action Plan

  • 1. “Be a presentation guru” Telling creative visual stories with complex information Created by Michael Evanchan June 2012
  • 2. #1 Be an Expert Speak the language of your clients #2 Be a Storyteller Translate data into unique insights #2 Be a Thought Leader Value added through the power of the mind
  • 3. #1 Be an Expert Speak the language of your clients by answering relevant questions and simplifying complex information.
  • 4. The Expert The expert is a sponge. Always focused on asking why…driven to get down and dirty with the data The expert finds the patterns in the complex information and translates into relevant, client focused insights. The expert is a valuable asset to any team by being the go-to-resource for answering all key business problems.
  • 5. #2 Be a Storyteller Making meaning out of research by mixing data and design to deliver complex insights in simple terms.
  • 6. The Storyteller The storyteller uses big picture thinking to make meaning out of patterns found in the research. The storyteller mixes data with design and delivers complex insights in simple, client-focused terms. The storyteller is a luxury to any team by being a go-to resource for carefully crafted insight stories.
  • 7. #3 Be a Thought Leader Value added through always innovating, creating, writing, learning, and teaching.
  • 8. The Thought Leader The thought leader is always asking why, is always creative, and is always challenging the status quo. The thought leader is passionate about not just learning but teaching and growing the minds of the team. The thought leader adds value to any team by innovating, writing, mentoring, and leading by example.
  • 9. Action Plan Phase 1: Learn product, data Be a Student sources, and client needs. Phase 2: Train the team to speak in Be a Teacher your clients language. Phase 3: Get to work as an expert, Be a man of action storyteller, and leader!
  • 10. Thank you! Created by Michael Evanchan Evanchan Marketing, LLC michael@evanchanmarketing.com