Globalization has led to growing interdependence between all processes through the establishment of a global financial and economic area, advances in information technologies, and a changing role for states with diminishing national borders. Key features include the universality of democratic systems and socio-cultural values spreading worldwide. Globalization involves flows of goods, people, information, and capital between countries through various transportation and communication networks at increasing speeds and capacities. While globalization can increase economic growth and cultural understanding, it also risks greater social and economic instability through the disruption of local communities, a loss of cultural diversity, increased environmental degradation, and more power for multinational corporations.
The document describes various festivals and holidays celebrated in Brazil. It discusses Carnival, which takes place before Ash Wednesday and can last over a month in some cities like Recife, involving street blocks, clubs, and samba school parades. Christmas is celebrated on December 25th and involves families gathering and exchanging gifts. The document also provides details about celebrating Carnival in Recife and Olinda, involving time at the beach, climbing hills to follow street blocks and maracatu bands, meeting at the cathedral square, eating seafood, and going to nightclubs in Recife at night.
Carlos Sosa, the Sales, Promotions and Sponsorships Manager from Disney, will give a presentation about the future of entertainment at 10:45. Popular YouTube creators like SMOSH, THE FINE BROS, PEWDIEPIE, and KSI will be discussed as representatives of the growing influence of digital media and online personalities in the entertainment industry. A wide variety of genres within entertainment including gaming, sports, tech, action sports, autos, fitness, travel, animation, fashion, beauty, street wear, family life, wonder pets, movies, music, news, pop culture, comedy, living, food and fantasy will be covered.
Mobile advertising is highly effective according to empirical data from studies conducted by Coca-Cola, AT&T, MasterCard, and Walmart. These studies found that mobile delivered almost twice the awareness, image, and purchase intent per dollar compared to other media channels. The optimal mobile allocation for marketing campaigns is 10-15% of budget, and utilizing best practices around format, location targeting, context targeting, and creative can increase mobile's impact by 100-160%. Reallocating 15% of marketing budgets to mobile is recommended to help brands meet their goals and gain competitive advantage through faster learning and action.
The document discusses how companies are not effectively using data and need to focus on organizing data segmentation to activate it. It notes that relying too heavily on 3rd party data is expensive compared to media costs. It recommends letting exchanges do heavy work, investing in targets rather than platforms, and delivering cross-device media focused on targets rather than platforms. Case studies show local DSP campaigns had 3.4x lower costs and 10.2x better results compared to relying on 3rd party data.
Este documento presenta una introducción a los medios programáticos y su relación con el marketing móvil. Define los medios programáticos como el modelo en el que se compra y administra publicidad a través de plataformas digitales, permitiendo la optimización de procesos a través de datos sobre usuarios e inventario. Explica los beneficios de la tecnología como la segmentación, monitoreo en tiempo real y eficiencia. Aunque la tecnología es clave, se requiere juicio humano para definir estrategias. El documento también indica
Is a true mentor an Alchemist? | StrengthscapeStrengthscape
The document discusses different types of mentors and what mentoring aims to achieve. It describes the stereotypical mentor as a wise, older person who teaches and advises younger, less experienced individuals. However, it presents the "new age mentor" as a partner who helps transform the student completely. It likens mentoring to panning for gold, where mentors sift through personalities to reveal students' true strengths. Ultimately, mentoring aims to discover the hidden treasures of learning beneath irrational beliefs, myths and fears through the unconditional friendship and understanding of a true mentor.
Consumer confidence in Brazil declined significantly in 2015 according to the Consumer Barometer survey, with economic factors like inflation and unemployment cited as concerns. A separate report from TubeMogul found that digital video advertising in Brazil grew in the second quarter of 2015, but at a slower pace than previous periods as the economy declined. Both reports pointed to economic challenges in Brazil dampening consumer spending and digital advertising growth.
O documento discute as principais tendências no comércio mobile no Brasil e no mundo. Ele mostra que as transações mobile devem crescer 10% no próximo ano no Brasil e que o Brasil está entre os líderes mundiais em transações mobile. Além disso, discute que entender o comportamento dos usuários entre dispositivos é essencial para melhorar as taxas de conversão.
The document discusses Twitter and mobile apps. Some key points:
- There are over 3 million apps and over 110 billion installations since 2008. 80% of Twitter users access it via mobile.
- 58% of Twitter users have installed an app in the last month, with the most popular categories being social, photo, music, games, and messaging.
- Twitter users in Brazil are more likely to be early adopters and hyperconnected, consuming more media than the general population.
- The document discusses how brands can leverage Twitter to generate awareness, acquire new users, engage existing users, and drive app purchases and lifetime value. It outlines a three pillar strategy for campaign success.
Globalization has led to growing interdependence between all processes through the establishment of a global financial and economic area, advances in information technologies, and a changing role for states with diminishing national borders. Key features include the universality of democratic systems and socio-cultural values spreading worldwide. Globalization also involves increasing flows of goods, people, information and capital between countries through various networks and modes of transportation that are speeding up and expanding in capacity. While globalization can increase economic growth and cultural understanding, it also risks greater social and economic instability through the disruption of local communities, homogenization of cultures, and growing power of multinational corporations.
La nueva generación de consumidores tiene hábitos de consumo diferentes a las generaciones anteriores. Prefieren comprar productos y servicios de forma digital y a través de dispositivos móviles, y valoran más la personalización, la experiencia del usuario y la responsabilidad social de las empresas. Están más conectados que nunca y buscan marcas que reflejen sus valores.
The document discusses the purpose of prayer in battling Satan for control over the earth. It states that through creation God had dominion over the earth, but man transferred dominion to Satan through disobedience. Jesus defeated Satan, but Satan refuses to acknowledge defeat and still controls the earth through man's consent, hoping to make his possession permanent. The purpose of prayer is to force Satan to relinquish his dominion back to God by continuing to pray and fight in faith.
MMA Mobile Summit LATAM
Digital Transformation at Bacardi By
Alberto Pardo Banano, CEO @ Adsmovil and Mauricio Vergara Herrera, Chief Marketing Officer @ Bacardi
Globalization has led to growing interdependence between all processes through the establishment of a global financial and economic area, advances in information technologies, and a changing role for states with diminishing national borders. Key features include the universality of democratic systems and socio-cultural values spreading worldwide. Globalization involves flows of goods, people, information, and capital between countries through various transportation and communication networks at increasing speeds and capacities. While globalization can increase economic growth and cultural understanding, it also risks greater social and economic instability through the disruption of local communities, a loss of cultural diversity, increased environmental degradation, and more power for multinational corporations.
The document describes various festivals and holidays celebrated in Brazil. It discusses Carnival, which takes place before Ash Wednesday and can last over a month in some cities like Recife, involving street blocks, clubs, and samba school parades. Christmas is celebrated on December 25th and involves families gathering and exchanging gifts. The document also provides details about celebrating Carnival in Recife and Olinda, involving time at the beach, climbing hills to follow street blocks and maracatu bands, meeting at the cathedral square, eating seafood, and going to nightclubs in Recife at night.
Carlos Sosa, the Sales, Promotions and Sponsorships Manager from Disney, will give a presentation about the future of entertainment at 10:45. Popular YouTube creators like SMOSH, THE FINE BROS, PEWDIEPIE, and KSI will be discussed as representatives of the growing influence of digital media and online personalities in the entertainment industry. A wide variety of genres within entertainment including gaming, sports, tech, action sports, autos, fitness, travel, animation, fashion, beauty, street wear, family life, wonder pets, movies, music, news, pop culture, comedy, living, food and fantasy will be covered.
Mobile advertising is highly effective according to empirical data from studies conducted by Coca-Cola, AT&T, MasterCard, and Walmart. These studies found that mobile delivered almost twice the awareness, image, and purchase intent per dollar compared to other media channels. The optimal mobile allocation for marketing campaigns is 10-15% of budget, and utilizing best practices around format, location targeting, context targeting, and creative can increase mobile's impact by 100-160%. Reallocating 15% of marketing budgets to mobile is recommended to help brands meet their goals and gain competitive advantage through faster learning and action.
The document discusses how companies are not effectively using data and need to focus on organizing data segmentation to activate it. It notes that relying too heavily on 3rd party data is expensive compared to media costs. It recommends letting exchanges do heavy work, investing in targets rather than platforms, and delivering cross-device media focused on targets rather than platforms. Case studies show local DSP campaigns had 3.4x lower costs and 10.2x better results compared to relying on 3rd party data.
Este documento presenta una introducción a los medios programáticos y su relación con el marketing móvil. Define los medios programáticos como el modelo en el que se compra y administra publicidad a través de plataformas digitales, permitiendo la optimización de procesos a través de datos sobre usuarios e inventario. Explica los beneficios de la tecnología como la segmentación, monitoreo en tiempo real y eficiencia. Aunque la tecnología es clave, se requiere juicio humano para definir estrategias. El documento también indica
Is a true mentor an Alchemist? | StrengthscapeStrengthscape
The document discusses different types of mentors and what mentoring aims to achieve. It describes the stereotypical mentor as a wise, older person who teaches and advises younger, less experienced individuals. However, it presents the "new age mentor" as a partner who helps transform the student completely. It likens mentoring to panning for gold, where mentors sift through personalities to reveal students' true strengths. Ultimately, mentoring aims to discover the hidden treasures of learning beneath irrational beliefs, myths and fears through the unconditional friendship and understanding of a true mentor.
Consumer confidence in Brazil declined significantly in 2015 according to the Consumer Barometer survey, with economic factors like inflation and unemployment cited as concerns. A separate report from TubeMogul found that digital video advertising in Brazil grew in the second quarter of 2015, but at a slower pace than previous periods as the economy declined. Both reports pointed to economic challenges in Brazil dampening consumer spending and digital advertising growth.
O documento discute as principais tendências no comércio mobile no Brasil e no mundo. Ele mostra que as transações mobile devem crescer 10% no próximo ano no Brasil e que o Brasil está entre os líderes mundiais em transações mobile. Além disso, discute que entender o comportamento dos usuários entre dispositivos é essencial para melhorar as taxas de conversão.
The document discusses Twitter and mobile apps. Some key points:
- There are over 3 million apps and over 110 billion installations since 2008. 80% of Twitter users access it via mobile.
- 58% of Twitter users have installed an app in the last month, with the most popular categories being social, photo, music, games, and messaging.
- Twitter users in Brazil are more likely to be early adopters and hyperconnected, consuming more media than the general population.
- The document discusses how brands can leverage Twitter to generate awareness, acquire new users, engage existing users, and drive app purchases and lifetime value. It outlines a three pillar strategy for campaign success.
Globalization has led to growing interdependence between all processes through the establishment of a global financial and economic area, advances in information technologies, and a changing role for states with diminishing national borders. Key features include the universality of democratic systems and socio-cultural values spreading worldwide. Globalization also involves increasing flows of goods, people, information and capital between countries through various networks and modes of transportation that are speeding up and expanding in capacity. While globalization can increase economic growth and cultural understanding, it also risks greater social and economic instability through the disruption of local communities, homogenization of cultures, and growing power of multinational corporations.
La nueva generación de consumidores tiene hábitos de consumo diferentes a las generaciones anteriores. Prefieren comprar productos y servicios de forma digital y a través de dispositivos móviles, y valoran más la personalización, la experiencia del usuario y la responsabilidad social de las empresas. Están más conectados que nunca y buscan marcas que reflejen sus valores.
The document discusses the purpose of prayer in battling Satan for control over the earth. It states that through creation God had dominion over the earth, but man transferred dominion to Satan through disobedience. Jesus defeated Satan, but Satan refuses to acknowledge defeat and still controls the earth through man's consent, hoping to make his possession permanent. The purpose of prayer is to force Satan to relinquish his dominion back to God by continuing to pray and fight in faith.
MMA Mobile Summit LATAM
Digital Transformation at Bacardi By
Alberto Pardo Banano, CEO @ Adsmovil and Mauricio Vergara Herrera, Chief Marketing Officer @ Bacardi
