OnlineTyari is a leading online exam preparation platform in India with over 10 million app downloads. It aims to drive users towards online education for competitive exams and increase app usage through social media marketing. Its approach includes creative social media posts to promote app features and contests. It uses Facebook, Twitter and Google+, conducting contests and sharing current affairs. Over time it has increased its follower counts and engagement on posts across channels.

1. Case Study -OnlineTyari-
Mobile app & Website
Facebook: @OnlineTyari | Twitter: @OnlineTyari

2. Introduction to OnlineTyari
• India's leading web and mobile app platform for online
Preparation of different competitive exams.
• More than 10Million App Downloads.
• Focus areas:
• Practice Test/ Mock Test
• E-Books
• Current Affairs / General Knowledge

3. Social Media Marketing Objectives
• Drive Indian community towards online education for
competitive exams
• Build OT as a vibrant brand with a buzzing online
community
• Increase website traffic & app installs from Social Media
• Focus on App Usage and Retention
• Convey new features, utility and offers of OnlineTyari app
to the audience.

4. Challenges
• Get connected with the targeted audience.
• Connect the app users with Social Media pages
• Understand people’s liking and need towards OnlineTyari
app.
• Convince audience to download OnlineTyari app.

5. Our Approach
• App Downloads: Designing creative images to attract users
towards OnlineTyari app.
• Buzz Creation: Executing various Contests & Campaigns
for buzz creation.
• User Retention & Engagement: Live Mock test & Value
based news sharing, updates on upcoming exams.
• Creating post boosting & website clicks ads to promote
specific products.

6. Social Media Channels Used
 Facebook
( For interactivity & Community involvement)
 Twitter
( For Regular updates & direct communication)
 Google+
(To connect with diverse communities)

7. Highlights
• Avg. Facebook app installs in one year:
36,400
• Overall star rating on Facebook:
4.6 stars out of 5

8. Facebook Objectives
• Promote OnlineTyari app/ website and their features:
•Current Affairs
•Current recruitment information from the website
•Trending news
•Tips & tricks for preparing government exams
•Blogs and articles for competitive exams preparation
• Executing contests & campaigns to increase app downloads
• Creating and nurturing groups for all important gov. exams

9. Promotion of App & Features
Promotion of Live Tests
Promotion of Offers
Promotion of Live Tests
3
4
1
2
Facebook Activities

10. #Sat-Sun Contest
#WhatDoYouThink Contest
Quotes for Buzz creation
Quotes for Buzz creation
7
8
5
6
Facebook Activities

11. Promotion of App & Features
Promoting each feature of OnlineTyari app visually
Avg. Post Likes Per Post
40-50
Avg. Reach Per Post
1500-2000
Avg. Comments Per Post
10-20

12. Promotion of Live Tests
LIVE test conducted by OnlineTyari was regularly promoted
on Facebook to increase Participants.

13. Promotion of Live Tests
Avg. Participants Per Test
40-50
Avg. Link Clicks Per Post
500-600
Promoting LIVE tests that were conducted for everyone

14. Promotion of Offers
Promoting various offers of OnlineTyari app on Special Days
Avg. Likes per post
40-50
Avg. Link Clicks Per Post
100-150

15. #Sat-Sun Contest
Executing contest every other week with new questions
Avg. Post Likes Per Post
60-70
Avg. Reach Per Post
4000-5000
Avg. Comments Per Post
50-70

16. #WhatDoYouThink Contest
Executing contest where people express their views
about current issues
Avg. Post Likes Per Post
30-40
Avg. Reach Per Post
1000-1500
Avg. Comments Per Post
30-40

17. Generic quote to spread positivity & create buzz on page
Avg. Post Likes Per Post
300-400
Avg. Reach Per Post
5000-6000
Avg. Comments Per Post
30-40
Quotes for Buzz creation

18. #QuizTime Contest
Avg. Post Likes Per Post
20-30
Avg. Reach Per Post
700-800
Avg. Comments Per Post
20-25

19. Facebook Stats
10631
67200
0
10000
20000
30000
40000
50000
60000
70000
80000
Then Now
Facebook Page Likes
Facebook Page Likes

20. Facebook Stats
Facebook Post Engagement From March 2015 Till Now
54068
4825
67704
6805
2125857
Post Like
Link Clicks From Post
Post Share
Post Comments
Post Reach

21. Twitter Objectives
• Promote OnlineTyari app/ website and their features.
• Reaching out to the people talking about competitive exams
or seek for online preparation data.
• Twitting regular information about current affairs &
government jobs to target new audience .
• Resolving user queries regarding competitive exams via
Tweets & DM.

22. Promotion of App & Features
Regular updates for Current Affairs
Promotion of Offers from OT
Twitter streaming to target new people
3
4
1
2
Twitter Activities

23. Promotion of App & Features
Promoting blogs and features of website & app:

24. Regular updates for Current Affairs
Regular tweets on current affairs to make users updated:

25. Twitter Followers:
Twitter Stats
115
4498
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Then Now

26. Twitter Stats
Tweets Engagement From March 2015 Till Now
2889
6304
522177
Link Clicks
Engagement
Tweets Reach

27. Promotion of App & Features
Creating & Nurturing Communities
Promotion of Offers
Regular updates on Communities
3
4
1
2
Google+ Activities

28. Google+ Stats
101,601
4601
464
Total Views
Reach
New Followers
Google+ Stats From March 2015 Till Now

29. Thank You