This document summarizes Gebert Janssen's work in event creation and management. As a board member and lecturer, Janssen translates client concepts into successful events. He outlines the process of orientation and organization, emphasizing the importance of specific details like hotels, locations, and entertainment. The document cautions that destination management companies may not provide objective information and warns of instances where they misled clients. Looking ahead, Janssen predicts changes in event planning through technology, experiences, and dynamic packaging. He advocates for transparency and adding value when working with clients and their concepts.