A presentation about the changes in marketing and communication. Traditional media is not longer effective trough the rise of interactive social media. Brandingis changed.

1. Tenminste Houdbaar Tot: zie deksel!
RECLAME OVER
DATUM!

2. “MOVEMENTS ARE AT THE HEARTH
OF CHANGE AND GROWTH…”
Seth Godin, Meatball Sundea
Veranderingen

3. SORRY!

5. ONTSLAGGOLF

6. Filmpje ‘Dramatic Swift in Marketing Reality
http://www.vimeo.com/2753002

7. Michiel Gerbranda
Oprichter / Eigenaar OOGT Communicatie
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8. FEAR
TRUST

9. <foto van advertentie>

10. Billboard

18. INFORMATIE
KENNIS
CULTUUR

20. WAAROM?!

24. CRISIS
108 miljoen (Q3)
Bron: SPOT

26. Commercial EIFELL
http://www.eiffel.nl/overEiffel/video.aspx?navid=1&id=5110

27. Commercial XS4ALL
http://nl.youtube.com/watch?v=KWXSzQSdSOs

29. Organizing without organizations
v
“Here comes everybody”, Clay Shirky, 2008

30. Branding
verandert

34. Networked Information Environment

35. POWERRRRR!

40. Filmpje ‘De Échte Ziggo’
http://nl.youtube.com/watch?v=d3ReDIjTctE

41. Filmpje ‘Ziggo is Kut’
http://nl.youtube.com/watch?v=6F3PahG8T1I
1.200 x bekeken

43. BELANGRIJKSTE MEDIUM

44. ONLINE TIJD VERDUBBELD

47. GROOT
GROTER
GROOTST

50. MEDIACONSUMPTIE BEPAALT AANTREKKELIJKHEID

56. Share product images
Customers who bought Share with friends
this book also bought
Average customer
External reviews review
Amazon.com sales rank
10/90
Books on related topics
Customers were also
Customer tags
interested in
What do customers buy Rate this item
after viewing this item
Customer reviews
Customers discussions
Most helpful reviews
List-mania
Guide-mania
Customers who bought
items in your history
also bought…

62. Enterprise 2.0

63. ORGANISEER JEZELF

65. PROFILEER JEZELF

66. WORD
SOCIAAL

68. DON’T SELL PRODUCTS
PEOPLE DO!

70. Q&A’s
PERSONAL BLOGGING GRATIS
BRANDING
E-MAILINGS DIGITAAL
FORA
PLAZA’S MINDZ DNA
EVENT BUSINESSMODEL
SOFTWARE
CIRKELS
COACHING
PRIVATE
MINDZ|MONITOR LABELS
WIKI’S BRANDED
PLAZA’S WIDGETS
TAGGING
INTERNATIONAAL MINDZ|STYLE

72. Michiel Gerbranda MSc
Oprichter / Eigenaar OOGT Communicatie
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