The document summarizes a presentation about the Ryanair airline company. It discusses Ryanair's history since being founded in 1985, its sales performance and rapid international expansion. It also describes Ryanair's structure and strategies for success, including having the lowest fares, selling ancillary products, using publicity stunts, negotiating low airport fees, and implementing a no-frills approach to reduce costs.

1. ’ FRANCISCO MIGUEL LOPEZ PARIS Formacion superior de comercio internacional 07 th April 2011 Profesora: Maria Luisa

4. Ryanair – Europe’s n umber one for international passengers 60 02 03 04 05 06 07 08 09 10 40 20 PAX M FRANCISCO LOPEZ PARIS This bar graph shows traffic. The vertical axis represents millions of passengers and the horizontal axis shows the years from 2002 here on the left to 2010 here. There was an upward trend over ten-year period. Customers have doubled in the five years from 1996 to 2010.

5. Ryanair – The World’s Favourite Airline 36 bases 151 airports 26 countries 950+ routes 1,200+ daily departure 202 Boeing 737-800’s FRANCISCO LOPEZ PARIS My next point is about international activity. As I said before you can see an rapid expansion of Ryanair. It continues to open up new routes also outside of Europe during a global recession which saw many of its competitors announce losses, and even more go bankrupt

6. Are you able to guess the destination? FRANCISCO LOPEZ PARIS

7. FRANCISCO LOPEZ PARIS One more and let’s move on to the next point of my talk.

8. € 10 100,000 SEATS What are the key strategies for success? The Lowest Fares GUARANTEED

10. FRANCISCO LOPEZ PARIS Another Ryanair tactic is to make deliberately controversial statements to gain media attention. For example : “charging passengers £1 to use the toilet on their flights”. After receiving complaints, the advertisement was widely reported by national newspapers, generating more free publicity . Publicity-Marketing

12. No-frills FRANCISCO LOPEZ PARIS Planes have high seating density, no seat assignment, no frills such as “free” food/drinks, limited passenger amenities, synthetic leather seats, no seat-back pockets , safety cards stuck on the back of the seats , and life jackets stowed overhead . This allows the airline to save on aircraft costs No-frills

14. BONUS FRANCISCO LOPEZ PARIS

15. BONUS FRANCISCO LOPEZ PARIS THE END